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Journal of Marketing for Higher Education Volume 16, 2006 - Issue 1
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Original Articles

Marketing a U.S. University to International Students: Which Approach Is Best–Standardization, Adaptation, or Contingency? An Investigation of Consumer Needs in Seven Countries

Abhay Shah PhD Hasan School of Business, Colorado State University–Pueblo, 2200 Bonforte Boulevard, Pueblo, CO E-mail: [email protected]
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Heidi Laino MBA International Recruitment, Colorado State University–Pueblo, 2200 Bonforte Boulevard, Pueblo, CO E-mail: [email protected]
Pages 1-24 | Received 03 Mar 2005, Accepted 02 Dec 2005, Published online: 08 Sep 2008

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