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Journal of Marketing for Higher Education Volume 16, 2006 - Issue 2
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Original Articles

The Development and Application of a Market Entry Process for Foreign Universities Entering the Chinese Higher Education Market

Mike Willis PhD Marketing Department, Monash University, 10 Kitchener Street, Trafalgar, Victoria, 3824, Australia E-mail: [email protected]
Pages 45-82 | Received 11 Feb 2004, Accepted 09 Mar 2006, Published online: 07 Sep 2008

Citations (3)

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AudheshK. Paswan & Gopala Ganesh. (2009) Higher Education Institutions: Satisfaction and Loyalty among International Students. Journal of Marketing for Higher Education 19:1, pages 65-84.
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Articles from other publishers (2)

Mei Teh Goi. (2016) External drivers of entry mode decisions of a higher education institution. Asia Pacific Journal of Marketing and Logistics 28:1, pages 124-140.
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Yuzhuo Cai, Seppo Hölttä & Niko Lindholm. (2013) Establishing sub-campuses in China: A Finnish perspective. Journal of Research in International Education 12:2, pages 142-154.
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