The Development and Application of a Market Entry Process for Foreign Universities Entering the Chinese Higher Education Market

REFERENCES

• Bray , M. 1997 . “ Education and decolonisation: comparative perspectives on change and continuity. ” . In International Handbook of Education and Development: Preparing Schools, Students and Nations for the Twenty-First Century , Edited by: Cummings , W. K. and McGinn , N. F. 103 – 118 . Oxford : Pergamon Press .
   Google Scholar
• Bray , M. 1998 . “ Financing higher education in Asia; Patterns, trends and policies. ” . In International Higher Education Journal Vol. Fall , 1998
   Google Scholar
• Bray , M. 1998 . Comparative education in the Asian region: Implications for the field as a whole , 6 – 10 . Hong Kong : Comparative Education Bulletin, Comparative Education Society of Hong Kong .
   Google Scholar
• Bray , M. and Lee , W. 1997 . “ Education and political transitions in Asia: Diversity and commonality. ” . In Education and Political Transition: Perspectives and Dimensions in East Asia , Edited by: Lee , W. O. and Bray , M. 3 – 17 . Hong Kong : Comparative Education Research Centre .
   Google Scholar
• Campbell , N. 1989 . A Strategic Guide to Equity Joint Ventures in China , New York : Pergamon Press .
   Google Scholar
• Campbell , N. and Henley , S. , eds. 1990 . Joint Ventures and Industrial Change in China , Greenwich, CT : JAI Press .
   Google Scholar
• Carey , S. and Zhou , R. 1995 . From the outline to the outcome: Challenges for chinese education . Pacific Asian Education , 7 ( 1 and 2 ) : 17 – 30 .
   Google Scholar
• Child , J. 1990 . The Management of Equity JVs in China , Beijing : CEMI .
   Google Scholar
• Dalton , T. 1995 . Operating Successfully in China: Lessons from Leading Australian Companies , Melbourne : International Market Assessment .
   Google Scholar
• Davidson , W. H. 1987 . Creating and managing joint ventures in China . Californian Management Review , 29 ( 4 ) : 77 – 94 .
   Web of Science ®Google Scholar
• Engholm , K. 1991 . The China venture: America's Corporate Encounter with the People's Republic of China , Illinois : Scott, Foresman and Company .
   Google Scholar
• Fischer , W. 1997 . “ Improving Chinese Management ” . In Expanding Sino-American Business and Trade , Edited by: Rondinelli , D. London : Quorum Books .
   Google Scholar
• Guo , Y. 1998 . “ Features, issues, and future expansion of Chinese graduate education. ” . In International Higher Education Vol. Fall , 1998
   Google Scholar
• Hayhoe , R. 1989 . China's Universities and the Open Door , New York : M. E. Sharpe .
   Google Scholar
• Hayhoe , R. 1996 . China's Universities, 1895–1995, A Century of Cultural Conflict , London : Garland Publishing .
   Google Scholar
• Herbig , P. 1998 . Handbook of Cross-Cultural Marketing , New York : The Haworth Press, Inc. .
   Google Scholar
• Howard , D. G. 1994 . Export management companies in global marketing . Journal of Global Marketing , 8 ( 1 ) : 95 – 110 .
   Google Scholar
• Itoh , F. , ed. 1998 . China in the Twenty First Century , New York : United Nations University Press .
   Google Scholar
• Jing , Y. 1995 . Who will be teaching our students tomorrow? . Chinese Education and Society , 28 ( 5 ) : 9 – 27 .
   Google Scholar
• Ju , C. 1997 . Quality oriented education to speed up . China Daily September , 4 : 4
   Google Scholar
• Julin , D. J. 1998 . Will Chinese universities survive in a emerging market economy? . Higher Education Management , 9 ( 1 ) OECD, Paris
   Google Scholar
• Keeves , J. 1988 . Educational Research, Methodology, and Measurement, an International Handbook , Pergamon : Sydney. .
   Google Scholar
• Kretschmer , F. A. 1994 . An American in China, Coping with Cultures , Connecticutt : Bergin & Garvery .
   Google Scholar
• Lewin , K. , Little , A. , Xu , H. and Zheng , J. 1994 . Educational Innovation in China, Tracing the Impacts of the l985 Reforms , Longman : London. .
   Google Scholar
• Lewis , D. , ed. 1995 . The Life and Death of a Joint Venture in China , Hong Kong : Asia Law and Practice .
   Google Scholar
• Li , A. , Murphy , M. and Weiner , R. 1997 . Living in China, A Guide to Teaching and Studying in China Including Taiwan , San Francisco : China Books and Periodicals, Inc. .
   Google Scholar
• Li , Y. 1995 . Tuition charging for schools issue . Chinese Education and Society , 28 ( 5 )
   Google Scholar
• Mann , J. 1997 . Beijing Jeep: A Case Study of Western Business in China , Westview Press : Boulder, CO. .
   Google Scholar
• March , R. 1997 . Managing Business Relationships with East Asia: Building and Pilot Testing a Model of Long Term Asian/Western Business Relationships , Sydney : University of Western Sydney .
   Google Scholar
• Mathur , I. and Chen , Jai-Sheng . 1987 . Strategies for joint ventures in the People's Republic of China , New York : Praeger .
   Google Scholar
• Moon , H. C. 1997 . The choice of entry modes and theories of foreign direct investment . The Journal of Global Marketing , 17 ( 2 ) : 43 – 65 .
   Google Scholar
• Pan , Y. and Vanhonacker , W. R. 1994 . Equity Sharing Arrangements and Joint Venture Operations in the Peoples Republic of China, Working Paper , Hong Kong : University of Science and Technology. .
   Google Scholar
• Pan , Y. , Pitts , R. and Vanhonacker , W. R. 1995 . Joint Ventures in China: Operations and Potential Close Downs . Journal of Global Marketing , 8 ( 3/4 ) : 125 – 151 .
   Google Scholar
• Pearson , M. 1991a . Joint Ventures in the People's Republic of China. A Progress Report , Princeton, NJ : Princeton University Press .
   Google Scholar
• Pearson , M. 1991b . Joint Ventures in the People's Republic of China: The Control of Foreign Direct Investment Under Socialism , Princeton, NJ : Princeton University Press .
   Google Scholar
• Pearson , M. 1997 . China's New Business Elite, the Political Consequences of Economic Reform , Berkeley, CA : University of California Press .
   Google Scholar
• Pepper , S. 1994 . “ Regaining the initiative for education reform and development ” . In China Review, 1995 , Edited by: Chi Kin , Lo , Pepper , S. and Yuen , T. K. Hong Kong : The Chinese University Press .
   Google Scholar
• Pepper , S. 1996 . Radicalism and Education Reform in 20th-Century China, the Search for an ideal Development Model , Cambridge University Press .
   Google Scholar
• Postiglione , G. and Mak , G. , eds. 1997 . Asian Higher Education: An International Handbook and Reference Guide , London : Greenwood Press .
   Google Scholar
• Terpstra , B. and Sarathy , R. 1997 . International Marketing, , 7th edn. , Orlando : The Dryden Press .
   Google Scholar
• Tretiak , L. D. 1993 . Operating Joint Ventures in China , Economic Intelligence Unit : Hong Kong. .
   Google Scholar
• Wang , Z. 1995 . Foreign Investment and Economic Development in Hungary and China , Avebury : Aldershot, Brookfield. .
   Google Scholar
• Waters , H. 1997 . China's Economic Development Strategies for the 21st Century , London : Quorum Books .
   Google Scholar
• Willis , M. Paper 281: An Examination of Agreements Between Chinese State and Foreign Universities as an Indicator of the Changing Nature of Sino-Foreign Service Industry Cooperation . Paper presented at the Australian and New Zealand Marketing Academy Conference (ANZMAC) . Sydney
   Google Scholar
• Willlis , M. The Development of a Specific and Structured Market Entry Model for Use by Foreign Universities Wishing to Establish Cooperative Programs With Chinese State Universities Paper presented at the WTO & Sino-Australian Economic/Education Cooperation Conference, sponsored by Tongyi University and Latrobe University . pp. 100 – 152 . Shanghai
   Google Scholar
• Willis , M. Adding Competitive Value to Chinese State Universities—One Key to Market Success for Foreign Universities in China . Paper presented at the WTO & Sino-Australian Economic/Education Cooperation Conference, sponsored by Tongyi University and Latrobe University, Shanghai . pp. 93 – 100 .
   Google Scholar
• Willis , Mike . 2004 . Looking East-Looking West. Exploring the Views of Hong Kong University students about Traditional Chinese Cultural Values and how these Impact on Studying for a Foreign Degree Program in Hong Kong . Journal of Marketing for Higher Education , 13 ( 1/2 ) : 157 – 177 .
   Google Scholar
• World Bank . 1994 . China Reform and the Role of the Plan in the 1990s , Washington : World Bank Publications .
   Google Scholar
• World Bank . 1997 . China: Higher Education Reform, World Bank Country Study , Washington : World Bank Publications .
   Google Scholar
• Yang , Rui . 2003 . The Third Delight: The Internationalization of Higher Education in China , New York : Routledge .
   Google Scholar