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Journal of Promotion Management Volume 6, 2001 - Issue 1-2
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SPECIAL INTERNET AND E-COMMERCE SECTION

Internet Advertising vs. Traditional Advertising

The Current Situation

Scott Markham PhD Department of Marketing, Management and Information Systems, University of Central Arkansas, Conway, AK, 72035, USA
,
Rebecca Gatlin-Watts PhD University of Central Arkansas, USA
&
William Bounds PhD The Department of Marketing, Management and Information Systems, University of Central Arkansas, USA
Pages 3-17 | Received 05 Apr 1999, Accepted 09 Dec 1999, Published online: 12 Oct 2008

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Emmanuel Ilonga. (2023) Linguistic innovations in a multilingual digital advertising context in Tanzania: a translanguaging perspective. Journal of Multilingual and Multicultural Development 0:0, pages 1-19.
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Jianping “Coco” Huang & Jeffrey P. Radighieri. (2021) Post-Recall Stock Market Signals: The Impact of Ad Spending on Sales Performance. Journal of Promotion Management 27:6, pages 765-787.
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Nizar Souiden, Saber Chtourou & Bernard Korai. (2017) Consumer Attitudes toward Online Advertising: The Moderating Role of Personality. Journal of Promotion Management 23:2, pages 207-227.
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StephenD. Bruning, JanessaD. Castle & Erin Schrepfer. (2004) Building relationships between organizations and publics: Examining the linkage between organization‐public relationships, evaluations of satisfaction, and behavioral intent. Communication Studies 55:3, pages 435-446.
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František Pollák & Peter Markovič. 2022. Brand Management. Brand Management.
Thomas Antwi Bosiakoh, Vera Williams Tetteh, Christian T. Djamgbah & Phyllis Antwi Bosiakoh. 2019. Exploring the Dynamics of Consumerism in Developing Nations. Exploring the Dynamics of Consumerism in Developing Nations 321 338 .
Inés López & Salvador Ruiz. (2011) Explaining website effectiveness: The hedonic–utilitarian dual mediation hypothesis. Electronic Commerce Research and Applications 10:1, pages 49-58.
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