Journal of Promotion Management, Volume 6, Issue 1-2 (2001)

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Journal of Promotion Management, Volume 6, Issue 1-2 (2001)

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FROM THE EDITOR

FROM THE EDITOR
Richard Alan Nelson
Pages: 1-2
Published online: 12 Oct 2008
CitationforFROM THE EDITOR | PDF (9.5 KB)
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SPECIAL INTERNET AND E-COMMERCE SECTION

Article
Internet Advertising vs. Traditional Advertising
The Current Situation
Scott Markham, Rebecca Gatlin-Watts & William Bounds
Pages: 3-17
Published online: 12 Oct 2008
AbstractforInternet Advertising vs. Traditional Advertising | References | PDF (46.4 KB)
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Article
Who is Surfing the Net?
An Analysis of Web Measurement, Rating, and Auditing Services
James F. Wenthe & Lee S. Wenthe
Pages: 19-30
Published online: 12 Oct 2008
AbstractforWho is Surfing the Net? | References | PDF (77.4 KB)
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Article
Product Motivation and Purchasing Activity
An Exploratory Study of Consumers' Internet Purchasing Activity
Kathryn Dobie, James Grant & Kathryn Ready
Pages: 31-43
Published online: 12 Oct 2008
AbstractforProduct Motivation and Purchasing Activity | References | PDF (99.4 KB)
  • 239 Views
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Article
An Investigation of Web Usage for Investor Relations
Bruce L. McManis, Randy Ryker & Chris Cox
Pages: 45-51
Published online: 12 Oct 2008
AbstractforAn Investigation of Web Usage for Investor Relations | References | PDF (83.5 KB)
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Article
Using the Internet in Fund Raising for Nonprofits
Gayle M. Pohl
Pages: 53-60
Published online: 12 Oct 2008
AbstractforUsing the Internet in Fund Raising for Nonprofits | References | PDF (67.3 KB)
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Article
Interactivity in Web Sites of Medical Support Organizations in Finland
Pertti Hurme
Pages: 61-71
Published online: 12 Oct 2008
AbstractforInteractivity in Web Sites of Medical Support Organizations in Finland | References | PDF (82.7 KB)
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BRANDING, INTEGRATED MARKETING COMMUNICATIONS, AND PROMOTIONS

Article
Print Advertising Context Effects
The Influence of Media Credibility on Advertisement Credibility
Sung-Woo Bae, Linda Berns Wright & Ronald D. Taylor
Pages: 73-88
Published online: 12 Oct 2008
AbstractforPrint Advertising Context Effects | References | PDF (107.8 KB)
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Article
The Impact of Brand Equity and the Company's Reputation on Revenues
Testing an IMC Evaluation Model
Yungwook Kim
Pages: 89-111
Published online: 12 Oct 2008
AbstractforThe Impact of Brand Equity and the Company's Reputation on Revenues | References | PDF (142.2 KB)
  • 445 Views
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Article
The Differential Impact of Price-Related Consumer Promotions on Loyal versus Non-Loyal Users of the Brand
A Field Study Investigation
Deborah L. Owens, Michael Hardman & Bruce Keillor
Pages: 113-131
Published online: 12 Oct 2008
AbstractforThe Differential Impact of Price-Related Consumer Promotions on Loyal versus Non-Loyal Users of the Brand | References | PDF (122.9 KB)
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Article
The Influence of Consumers' Environmental Sensitivity on Product Choices
An Empirical Study
Victoria A. Seitz & Nabil Razzouk
Pages: 133-146
Published online: 12 Oct 2008
AbstractforThe Influence of Consumers' Environmental Sensitivity on Product Choices | References | PDF (108.7 KB)
  • 121 Views
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Article
Coupon Usage and Frequent Buyer Club Participation by Lower, Middle, and Upper Social Classes
A. Bruce Clark
Pages: 147-160
Published online: 12 Oct 2008
AbstractforCoupon Usage and Frequent Buyer Club Participation by Lower, Middle, and Upper Social Classes | References | PDF (114 KB)
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Article
Promotional Strategies Utilized by the Film Industry
Theatrical Movies as Product
Charles A. Lubbers & William J. Adams
Pages: 161-180
Published online: 12 Oct 2008
AbstractforPromotional Strategies Utilized by the Film Industry | References | PDF (120.1 KB)
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