Citations (12)
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Lisa Tam, Amisha Mehta & Hayley Goodlich. (2023) Towards greater integration in media planning: Decision-making insights from public relations practitioners. Journal of Marketing Communications 29:1, pages 26-45.
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Soojin Kim, Lisa Tam & Seung B. Bach. (2022) Understanding Start-up Employees’ Communicative Behaviors on an Employer Review Website: A Comparison of TikTok and Snapchat. International Journal of Strategic Communication 16:2, pages 291-312.
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Amanda Zwerin, Theresa B. Clarke & Irvine Clarke$suffix/text()$suffix/text(). (2020) Traditional and Emerging Integrated Marketing Communication Touchpoints Used in Effie Award-Winning Promotional Campaigns. Journal of Promotion Management 26:2, pages 163-185.
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Monica Khanna, Isaac Jacob & Anjali Chopra. (2019) Promoting Business School Brands Through Alumni (Past Customers)-Analyzing Factors Influencing Their Brand Resonance. Journal of Promotion Management 25:3, pages 337-353.
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Piet Verhoeven. (2015) Corporate Communication or McCommunication? Considering a McDonaldization of Corporate Communication Hypothesis. Journal of Promotion Management 21:2, pages 288-298.
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Kathleen Donlan. (2013) The Role of Brand Knowledge in Determining Sponsorship Effectiveness. Journal of Promotion Management 19:2, pages 241-264.
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Articles from other publishers (6)
Joaquin Sanchez, Teresa Pintado & Carlota López-Aza. (2022) Companies Taking a Stand: The Effect of Corporate Activism on Wall Street. Global Business Review, pages 097215092211301.
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Edisson Coba-Molina & Jaime Díaz-Córdova. (2022) Principios cooperativos: análisis desde la imagen y beneficios de una cooperativa de Ecuador. Revista Venezolana de Gerencia 27:Edición Especial 7, pages 680-696.
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İsa İPÇİOĞLU & Dilvin ARPA. (2020) Marka Değeri İle Kurumsal İtibar İlişkisinin İncelenmesine Yönelik Bir AraştırmaA Study on the Relationship between Brand Value and Corporate Reputation. Alanya Akademik Bakış 4:3, pages 821-841.
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Hrvoje Jakopovic. (2017) Predicting the Strength of Online News Frames. Interdisciplinary Description of Complex Systems 15:3, pages 209-221.
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Leah Donlan. (2014) An empirical assessment of factors affecting the brand-building effectiveness of sponsorship. Sport, Business and Management: An International Journal 4:1, pages 6-25.
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Chao-Hung Wang, Li-Chang Hsu & Shyh-Rong Fang. (2009) Constructing a relationship-based brand equity model. Service Business 3:3, pages 275-292.
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