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Journal of Promotion Management Volume 6, 2001 - Issue 1-2
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BRANDING, INTEGRATED MARKETING COMMUNICATIONS, AND PROMOTIONS

Promotional Strategies Utilized by the Film Industry

Theatrical Movies as Product

Charles A. Lubbers PhD A. Q. Miller School of Journalism and Mass Communications, Kansas State University, Manhattan, KS, 66506-1501, USA
&
William J. Adams PhD School of Journalism and Mass Communication, Kansas State University, USA
Pages 161-180 | Received 27 Oct 1999, Accepted 28 Jul 2000, Published online: 12 Oct 2008

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CharlesA. Lubbers & WilliamJ. Adams. (2004) Merchandising in the Major Motion Picture Industry. Journal of Promotion Management 10:1-2, pages 55-63.
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Figen ÖCAL & Süphan NASIR. (2023) DENEYİME DAYALI YENİ ÜRÜNLERDE PAZARLAMA İLETİŞİM UNSURLARININ TALEBE OLAN ETKİSİ: SİNEMA SEKTÖRÜ ÜZERİNE BİR ARAŞTIRMATHE INFLUENCE OF MARKETING COMMUNICATION ITEMS ON DEMAND OF NEW EXPERIENCE-BASED PRODUCTS: A RESEARCH ON THE MOVIE INDUSTRY. Journal of Research in Business 8:1, pages 254-277.
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Barrie GunterBarrie Gunter. 2018. Predicting Movie Success at the Box Office. Predicting Movie Success at the Box Office 71 87 .
Figen Öcal & Süphan Nasır. 2016. Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector. Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector 324 341 .
Elif Ulker Demirel. 2015. Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing. Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing 476 486 .
Salma Karray, Kamal Smimou & Bharat L. Sud. 2015. Ideas in Marketing: Finding the New and Polishing the Old. Ideas in Marketing: Finding the New and Polishing the Old 705 708 .

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