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Journal of Promotion Management Volume 7, 2001 - Issue 1-2
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PUBLIC RELATIONS MANAGEMENT AND SALES

Axioms of Relationship Management

Applying Interpersonal Communication Principles to the Public Relations Context

Stephen D. Bruning PhD Capital University, Department of Communication Studies, 118 Spielman Hall, 2199 E. Main Street, Columbus, OH, 43209-2394, USA
Pages 3-16 | Received 05 Nov 1999, Accepted 30 Mar 2000, Published online: 16 Jan 2009

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Bey-Ling Sha. (2017) Editor’s essay: Relationship matters. Journal of Public Relations Research 29:4, pages 137-140.
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Amber L. Stephenson & David B. Yerger. (2016) How Pretrial Expectations and Anticipated Obstacles Impact University Brand Identification. Journal of Promotion Management 22:6, pages 853-873.
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Sarah Geber & Helmut Scherer. (2015) My Voter, My Party, and Me: American and German Parliamentarians on Facebook. Journal of Information Technology & Politics 12:4, pages 360-377.
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Constance S. Chandler. (2014) Investor Relations from the Perspective of CEOs. International Journal of Strategic Communication 8:3, pages 160-176.
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Abbey Levenshus. (2010) Online Relationship Management in a Presidential Campaign: A Case Study of the Obama Campaign's Management of Its Internet-Integrated Grassroots Effort. Journal of Public Relations Research 22:3, pages 313-335.
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JohnA. Ledingham. (2009) A Chronology of Organization-Stakeholder Relationships With Recommendations Concerning Practitioner Adoption of the Relational Perspective. Journal of Promotion Management 14:3-4, pages 243-262.
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StephenD. Bruning & KathrynE. Lambe. (2009) Linking Worldview, Relationship Attitudes, and Behavioral Outcomes: Implications for the Study and Practice of Public Relations. Journal of Promotion Management 14:3-4, pages 139-151.
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StephenD. Bruning, JanessaD. Castle & Erin Schrepfer. (2004) Building relationships between organizations and publics: Examining the linkage between organization‐public relationships, evaluations of satisfaction, and behavioral intent. Communication Studies 55:3, pages 435-446.
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StephenD. Bruning & Kathryn Lambe. (2002) Relationship building and behavioral outcomes: Exploring the connection between relationship attitudes and key constituent behavior. Communication Research Reports 19:4, pages 327-337.
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StephenD. Bruning & JohnA. Ledingham. (2002) Identifying the Communication, Behaviors, and Interaction Patterns of Agency-Client Relationships in Development and Decline. Journal of Promotion Management 8:2, pages 21-34.
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StephenD. Bruning & Marty Hatfield. (2002) Linking Organization-Public Relationship Attitudes and Satisfaction Outcomes. Journal of Promotion Management 8:2, pages 3-19.
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Articles from other publishers (7)

Özlem Aşman ALİKILIÇ, İnanç ALİKILIÇ & Asuman ÖZER. (2019) Dijital Romantizm: Y Kuşağının Romantik İlişkilerinde Sosyal Medyanın Rolü Üzerine Bir Araştırma:Digital Romanticism: A Research on The Role of Social Media in Romantic Relationships of Y Generation:. Erciyes İletişim Dergisi:1, pages 57-80.
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Liane W.Y. Lee, Leslie S.C. Yip & Kara Chan. (2018) An exploratory study to conceptualize press engagement behavior with public relations practitioners. Public Relations Review 44:4, pages 490-500.
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Ricardo J. Valencia & Patrick Jones. (2018) Networks of radical contention: The co-constitutive relations between structural conditions and public relations strategies and tactics in the committee in solidarity with the people of El Salvador. Public Relations Inquiry 7:3, pages 199-223.
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Sheetal J. Patel & Brooke Weberling McKeever. (2014) Health nonprofits online: the use of frames and stewardship strategies to increase stakeholder involvement. International Journal of Nonprofit and Voluntary Sector Marketing 19:4, pages 224-238.
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Kaye D. Sweetser & John C. Tedesco. (2014) Effects of Bipartisanship Messaging and Candidate Exposure on the Political Organization–Public Relationship. American Behavioral Scientist 58:6, pages 776-793.
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Stephen D Bruning, Allison Langenhop & Kimberly A Green. (2004) Examining city–resident relationships: linking community relations, relationship building activities, and satisfaction evaluations. Public Relations Review 30:3, pages 335-345.
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Stephen D Bruning. (2002) Relationship building as a retention strategy: linking relationship attitudes and satisfaction evaluations to behavioral outcomes. Public Relations Review 28:1, pages 39-48.
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