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Original Articles

Client-Agency Relationships

An Empirical Study of the New Zealand Small Advertisers' Views of Agency Services

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Pages 177-194 | Received 13 Apr 2000, Accepted 01 Sep 2000, Published online: 16 Jan 2009

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Heather M. Meyer & Steven A. Schulz. (2017) Dramaturgy of a Campaign: Viewing the Advertising Agency Process as a Theatrical Production. Journal of Promotion Management 23:4, pages 504-520.
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