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Journal of Promotion Management Volume 7, 2001 - Issue 1-2
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Original Articles

Buffalo Bill' Wild West and John M. Burke

Exploring the Origins of Celebrity Brand Management

Jason Berger PhD University of Missouri-Kansas City, Communication Studies Department, Kansas City, MO, 64110, USA
Pages 225-252 | Received 07 Jun 2000, Accepted 08 Dec 2000, Published online: 16 Jan 2009

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Betsy Emmons & Richard Mocarski. (2014) She Poses, He Performs: A Visual Content Analysis of Male and Female Professional Athlete Facebook Profile Photos. Visual Communication Quarterly 21:3, pages 125-137.
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Phillip Hutchison. (2011) Hyping White Hopes: Press Agentry and Its Media Affiliations During the Era of Jack Johnson, 1908–1915. Journal of Public Relations Research 23:3, pages 325-348.
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Articles from other publishers (2)

Karen Russell & Cayce Myers. (2019) The misunderstood nineteenth century U.S. press agent. Public Relations Review 45:2, pages 246-257.
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Richard Mocarski & Andrew C. Billings. (2013) Manufacturing a Messiah. Communication & Sport 2:1, pages 3-23.
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