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Journal of Promotion Management Volume 11, 2005 - Issue 2-3
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Original Articles

Sex and Magazine Promotion

The Effects of Sexualized Subscription Cards on Magazine Attitudes, Interest, and Purchase Intention

Tom Reichert PhD Grady College of Journalism and Mass Communication, University of Georgia, Journalism Building, Baldwin Street and Sanford Drive, Athens, GA, 30602-3018, USA
&
Kristin McRee Walker BA Cirlot Agency, P.O. Box 16087, Jackson, MS, 39236, USA
Pages 131-141 | Received 23 Feb 2002, Accepted 15 Jul 2005, Published online: 22 Sep 2008

Citations (7)

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Read on this site (2)

John G. Wirtz, Johnny V. Sparks & Thais M. Zimbres. (2018) The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review. International Journal of Advertising 37:2, pages 168-198.
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JohnJ. Davies. (2011) TV Ratings and Verbal and Visual Sexual Content in Promotional Ads. Journal of Promotion Management 17:4, pages 378-395.
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Articles from other publishers (5)

Rohit H. Trivedi & Thorsten Teichert. (2021) Consumer reactions to nudity in print advertising: Comparing same‐gender and opposite‐gender effects. Psychology & Marketing 38:5, pages 819-833.
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Gregory Simmonds & Charles Spence. (2017) Thinking inside the box: How seeing products on, or through, the packaging influences consumer perceptions and purchase behaviour. Food Quality and Preference 62, pages 340-351.
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Steve R. Makkar, Megan Howe, Anna Williamson & Frances Gilham. (2016) Impact of tailored blogs and content on usage of Web CIPHER – an online platform to help policymakers better engage with evidence from research. Health Research Policy and Systems 14:1.
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Irmo Marini, Xiaohui Wang, Colleen A. Etzbach & Alinka Del Castillo. (2012) Ethnic, Gender, and Contact Differences in Intimacy Attitudes Toward Wheelchair Users. Rehabilitation Counseling Bulletin 56:3, pages 135-145.
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Chil-Soon Kim & Jin Lee. (2007) A Study on Consumer Behaviors by Types of Lifestyle for Fashion Marketing Strategy. Journal of the Korean Society of Clothing and Textiles 31:11, pages 1500-1509.
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