Journal of Promotion Management, Volume 11, Issue 2-3 (2005)

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Journal of Promotion Management, Volume 11, Issue 2-3 (2005)

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FROM THE EDITOR

FROM THE EDITOR
Richard Alan Nelson
Page: 1
Published online: 22 Sep 2008
CitationforFROM THE EDITOR | PDF (518.6 KB)
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Original Articles

Article
A Proposed Response Model for Controversial Advertising
David S. Waller
Pages: 3-15
Published online: 22 Sep 2008
AbstractforA Proposed Response Model for Controversial Advertising | References | PDF (619.3 KB)
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Article
Social Cause versus Profit Oriented Advertisements
An Analysis of Information Content and Emotional Appeals
Lisa M. Sciulli & Charlene Bebko
Pages: 17-36
Published online: 22 Sep 2008
AbstractforSocial Cause versus Profit Oriented Advertisements | References | PDF (634.6 KB)
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Article
The Effects of Ad Irritation on Brand Attitudes
Subhra Chakrabarty & Rama Yelkur
Pages: 37-48
Published online: 22 Sep 2008
AbstractforThe Effects of Ad Irritation on Brand Attitudes | References | PDF (602.5 KB)
  • 787 Views
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Article
Skin Tones in Magazine Advertising
Does Magazine Type Matter?
Donna T. Mayo, Charles M. Mayo & Sharika Mahdi
Pages: 49-59
Published online: 22 Sep 2008
AbstractforSkin Tones in Magazine Advertising | References | PDF (597.9 KB)
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Article
The Influence of Product/Nudity Congruence on Advertising Effectiveness
Claire ShermanPascale Quester
Pages: 61-89
Published online: 22 Sep 2008
AbstractforThe Influence of Product/Nudity Congruence on Advertising Effectiveness | References | PDF (670.6 KB)
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Article
Perception of Sex Appeal in Print Advertising by Young Female Anglo-Saxon and Second Generation Asian-Islamic British
Cleopatra Veloutsou & Shaista Riaz Ahmed
Pages: 91-111
Published online: 22 Sep 2008
AbstractforPerception of Sex Appeal in Print Advertising by Young Female Anglo-Saxon and Second Generation Asian-Islamic British | References | PDF (662 KB)
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Article
Do Sexy Cover Models Increase Magazine Sales?
Investigating the Effects of Sexual Response on Magazine Interest and Purchase Intention
Tom Reichert
Pages: 113-130
Published online: 22 Sep 2008
AbstractforDo Sexy Cover Models Increase Magazine Sales? | References | PDF (647.9 KB)
  • 392 Views
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Article
Sex and Magazine Promotion
The Effects of Sexualized Subscription Cards on Magazine Attitudes, Interest, and Purchase Intention
Tom Reichert & Kristin McRee Walker
Pages: 131-141
Published online: 22 Sep 2008
AbstractforSex and Magazine Promotion | References | PDF (599.3 KB)
  • 335 Views
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Article
Women's Responses to Sex in Advertising
Examining the Effect of Women's Sexual Self-Schema on Responses to Sexual Content in Commercials
Tom Reichert & Ignatius Fosu
Pages: 143-153
Published online: 22 Sep 2008
AbstractforWomen's Responses to Sex in Advertising | References | PDF (592.8 KB)
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Article
Media
Through the Eyes of Young Adults
Lara Keane & Kim-Shyan Fam
Pages: 155-174
Published online: 22 Sep 2008
AbstractforMedia | References | PDF (619.7 KB)
  • 336 Views
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Article
Advertising and Children
Issues and Policy Options
Lynne Eagle, Sandy Bulmer, Anne de Bruin & Philip J. Kitchen
Pages: 175-194
Published online: 22 Sep 2008
AbstractforAdvertising and Children | References | PDF (639.3 KB)
  • 686 Views
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Article
Employment of Ecology Themes in Magazine Advertisements Directed to Children
A Longitudinal Analysis
Robin T. Peterson
Pages: 195-215
Published online: 22 Sep 2008
AbstractforEmployment of Ecology Themes in Magazine Advertisements Directed to Children | References | PDF (641.6 KB)
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