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Journal of Travel & Tourism Marketing Volume 21, 2007 - Issue 2-3
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Original Articles

In Search of Competitive Advantage in Caribbean Tourism Websites

Revisiting the Unique Selling Proposition

Mark M. Miller Economic Development & Geography, University of Southern Mississippi, 118 College Drive, #5022, Hattiesburg, MS, 39406, USA
&
Tony L. Henthorne University of Southern Mississippi, 118 College Drive, #5091, Hattiesburg, MS, 39406, USA
Pages 49-62 | Received 14 Jul 2005, Accepted 08 May 2006, Published online: 10 Oct 2008

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Xin Guo, Ying Wang, Jing Tao & Hongmei Guan. (2023) Identifying unique attributes of tourist attractions: an analysis of online reviews. Current Issues in Tourism 0:0, pages 1-19.
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Kristin Weis, Catherine Chambers & Patrick J. Holladay. (2021) Social-ecological resilience and community-based tourism in the commonwealth of Dominica. Tourism Geographies 23:3, pages 458-478.
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Ying Wang, Li Huang, Jixin Li & Yang Yang. (2019) The mechanism of tourism slogans on travel intention based on Unique Selling Proposition (USP) theory. Journal of Travel & Tourism Marketing 36:4, pages 415-427.
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Shu-Chun Lucy Huang & Li-Pin Lynn Lin. (2017) Awareness Effects of the Tourism Slogans of Ten Destinations in Asia. Journal of China Tourism Research 13:4, pages 375-387.
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Zhuowei (Joy) Huang, Mimi Li & Qian Li. (2015) An Examination of Taiwan Destination Brand Associations: From the Perspective of Mainland Chinese Tourists. Journal of Travel & Tourism Marketing 32:1-2, pages 50-64.
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Seyhmus Baloglu, Tony Leonard Henthorne & Safak Sahin. (2014) Destination Image and Brand Personality of Jamaica: A Model of Tourist Behavior. Journal of Travel & Tourism Marketing 31:8, pages 1057-1070.
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Craig Standing, Jean-Pierre Tang-Taye & Michel Boyer. (2014) The Impact of the Internet in Travel and Tourism: A Research Review 2001–2010. Journal of Travel & Tourism Marketing 31:1, pages 82-113.
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Velvet Nelson. (2010) ‘R.I.P. Nature Island’: the threat of a proposed oil refinery on Dominica's identity. Social & Cultural Geography 11:8, pages 903-919.
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Velvet Nelson. (2010) Promoting energy strategies on Eco-Certified accommodation websites. Journal of Ecotourism 9:3, pages 187-200.
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Marcella Daye. (2010) CHALLENGES AND PROSPECTS OF DIFFERENTIATING DESTINATION BRANDS: THE CASE OF THE DUTCH CARIBBEAN ISLANDS. Journal of Travel & Tourism Marketing 27:1, pages 1-13.
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RobertA. Opoku. (2009) Mapping Destination Personality in Cyberspace: An Evaluation of Country Web Sites Using Correspondence Analysis. Journal of Internet Commerce 8:1-2, pages 70-87.
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Petra Merenheimo & Rauno Rusko. 2019. Brand Culture and Identity. Brand Culture and Identity 995 1021 .
Pantea Foroudi, Tuğra Nazlı Akarsu, Elena Ageeva, Mohammad M. Foroudi, Charles Dennis & T.C. Melewar. (2018) PROMISING THE DREAM: Changing destination image of London through the effect of website place. Journal of Business Research 83, pages 97-110.
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Sammy C.H. Li, Peter Robinson & Ade Oriade. (2017) Destination marketing: The use of technology since the millennium. Journal of Destination Marketing & Management 6:2, pages 95-102.
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Rauno Rusko & Petra Merenheimo. 2017. Driving Innovation and Business Success in the Digital Economy. Driving Innovation and Business Success in the Digital Economy 137 157 .
Sharon Shavitt, Duo Jiang & Hyewon Cho. (2016) Stratification and segmentation: Social class in consumer behavior. Journal of Consumer Psychology 26:4, pages 583-593.
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Susan P. Mains. 2015. Mediated Geographies and Geographies of Media. Mediated Geographies and Geographies of Media 329 348 .
VELVET NELSON. (2011) THE LANDSCAPE REPUTATION: TOURISM AND IDENTITY IN THE CARIBBEAN. Tijdschrift voor economische en sociale geografie 102:2, pages 176-187.
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Mohamed Essawy. (2010) Egyptian hotel marketing managers’ perceptions of the Internet's impact on marketing. Tourism and Hospitality Research.
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OunJoung Park, Liping A. Cai & Xinran Y. Lehto. 2009. Tourism Branding: Communities in Action. Tourism Branding: Communities in Action 75 86 .

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