Advanced search
Publication Cover
Journal of Relationship Marketing Volume 6, 2007 - Issue 2
Submit an article Journal homepage
175
Views
10
CrossRef citations to date
0
Altmetric
Original Articles

Committed Customers as Strategic Marketing Resources

Russell Lacey PhD Department of Marketing, University of New Orleans 332 Kirschman Hall, Lakefront Campus, 2000 Lakeshore Drive, New Orleans, LA, 70148, USA
&
Robert M. Morgan PhD Department of Management and Marketing, University of Alabama, 131 Alston Hall, Box 870225, Tuscaloosa, AL, 35487, USA
Pages 51-65 | Published online: 23 Sep 2008

Citations (10)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (4)

Louis Numelio Tettey, Oliver Kwabena Aggrey & George Acheampong. (2023) Relationship Marketing and Customer Loyalty in Ghana’s Informal Economy: Does Customer Perceived Value Matter?. Journal of African Business 24:3, pages 427-443.
Read now
Matti Leppäniemi, Heikki Karjaluoto & Hannu Saarijärvi. (2017) Customer perceived value, satisfaction, and loyalty: the role of willingness to share information. The International Review of Retail, Distribution and Consumer Research 27:2, pages 164-188.
Read now
Janice M. Payan, Joe Hair, Göran Svensson, Svante Andersson & Gabriel Awuah. (2016) The Precursor Role of Cooperation, Coordination, and Relationship Assets in a Relationship Model. Journal of Business-to-Business Marketing 23:1, pages 63-79.
Read now
Vinh Lu. (2009) Organizational Drivers of Relationship Trust: An Investigation of Service Exporters. Journal of Relationship Marketing 8:4, pages 330-355.
Read now

Articles from other publishers (6)

Ada S. Lo, Holly Hyunjung Im, Yong Chen & Hailin Qu. (2017) Building brand relationship quality among hotel loyalty program members. International Journal of Contemporary Hospitality Management 29:1, pages 458-488.
Crossref
Peter Atorough & Heba Salem. (2016) A framework for understanding the evolution of relationship quality and the customer relationship development process. Journal of Financial Services Marketing 21:4, pages 267-283.
Crossref
J. Augusto Felício & Ricardo Rodrigues. (2015) Organizational factors and customers' motivation effect on insurance companies' performance. Journal of Business Research 68:7, pages 1622-1629.
Crossref
Jose‐Ramon Segarra‐Moliner, Miguel‐Angel Moliner‐Tena & Javier Sánchez‐Garcia. (2013) Relationship quality in business to business: a cross‐cultural perspective from universities. Marketing Intelligence & Planning 31:3, pages 196-215.
Crossref
Edwin Theron & Nic S. Terblanche. (2010) Dimensions of Relationship Marketing in Business-to-Business Financial Services. International Journal of Market Research 52:3, pages 373-392.
Crossref
. (2009) Using Project Wiki History to Reflect on the Project Process. Using Project Wiki History to Reflect on the Project Process.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.