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Journal of Relationship Marketing Volume 6, 2008 - Issue 3-4
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Original Articles

Understanding and Using Customer Loyalty and Customer Value

Edward Malthouse Integrated Marketing Communications, Medill School of Journalism, Northwestern University, 1870 Campus Drive, Evanston, IL, 60208-2175, USA
&
Frank Mulhern Integrated Marketing Communications, Medill School of Journalism, Northwestern University, 1870 Campus Drive, Evanston, IL, 60208-2175, USA; Integrated Marketing Communications, Medill School of Journalism, Northwestern University, 1870 Campus Drive, Evanston, IL, 60208-2175, USA
Pages 59-86 | Published online: 25 Sep 2008

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Mandy L. Ulicney, Swathi Ravichandran & Aryn C. Karpinski. (2016) Utilization of Database Marketing in the Private Club Industry. International Journal of Hospitality & Tourism Administration 17:2, pages 123-146.
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Bryan R. Johnson & William T. Ross$suffix/text()$suffix/text(). (2014) The Consequences of Consumers’ Use of Pre-Existing Social Relationships to Make Purchases. Journal of Relationship Marketing 13:3, pages 207-242.
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Rajagopal. (2012) Food Products Vending in Street Markets Held in Urban Habitat. Journal of Food Products Marketing 18:4, pages 325-352.
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Rajagopal. (2010) Street Markets Influencing Urban Consumer Behavior in Mexico. Latin American Business Review 11:2, pages 77-110.
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Articles from other publishers (12)

Zeeshan Ullah. (2022) The determinants and performance outcome of the firm's capacity to maintain customer loyalty. Sustainable Development 31:1, pages 265-279.
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Regine Kalka, Andreas Krämer & Nikola Ziehe. 2023. Stammkundenbindung versus Neukundengewinnung. Stammkundenbindung versus Neukundengewinnung 29 48 .
Gregory T. Bradley & Wei Wang. (2022) Development and validation of a casino service quality scale: A holistic approach. Tourism Management 88, pages 104419.
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Andreas Krämer & Thomas BurgartzAndreas Krämer & Thomas Burgartz. 2022. Kundenwertzentriertes Management. Kundenwertzentriertes Management 195 219 .
Andreas Krämer & Thomas BurgartzAndreas Krämer & Thomas Burgartz. 2022. Kundenwertzentriertes Management. Kundenwertzentriertes Management 171 194 .
Bülent GÜRBÜZ & Çağrı GÜCAL. (2020) ALGILANAN HİZMET KALİTESİ VE MÜŞTERİ BAĞLILIĞI ARASINDAKİ İLİŞKİ: SAĞLIK VE ZİNDELİK KULÜPLERİ ÖRNEĞİ. Ankara Üniversitesi Beden Eğitimi ve Spor Yüksekokulu SPORMETRE Beden Eğitimi ve Spor Bilimleri Dergisi 18:3, pages 180-191.
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Doreén Pick & Martin Eisend. (2016) Customer Responses to Switching Costs: A Meta-Analytic Investigation of the Moderating Influence of Culture. Journal of International Marketing 24:4, pages 39-60.
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Jan Rožek & Miroslav Karlíček. (2014) Customer Lifetime Value as the 21st Century Marketing Strategy Approach. Central European Business Review 3:2, pages 28-35.
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Nic Terblanche. (2013) The influence of value on loyalty in the supermarket industry. Acta Oeconomica 63:2, pages 185-200.
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Rajagopal. (2010) Coexistence and conflicts between shopping malls and street markets in growing cities: Analysis of shoppers’ behaviour. Journal of Retail & Leisure Property 9:4, pages 277-301.
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Emelie Fröberg & Sara Rosengren. (2020) Man(ager Heuristics) vs. Machine (Learning): Automation for Prediction of Customer Value for Brick-and-Mortar Retailers. SSRN Electronic Journal.
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Pankaj M. Madhani. (2020) Building a Customer Focused Strategy: Developing Conceptual Frameworks and Research Propositions. SSRN Electronic Journal.
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