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Journal of Relationship Marketing Volume 6, 2008 - Issue 3-4
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Original Articles

Customer Selection and Prioritization

The Optimal Resource Allocation Approach to Maximizing Customer Value

Namita Bhatnagar Department of Marketing, Asper School of Business, University of Manitoba, 181 Freedman Crescent, Winnipeg, MB, R3T 5V4, Canada
,
Kiersten Maryott Department of Management and Marketing, School of Business, Virginia State University, Singleton Hall,1 Hayden Drive, Petersburg, VA, 23806, USA
&
David Bejou Management & Marketing, School of Business, Virginia State University, Singleton Hall, 1 Hayden Drive, Petersburg, VA, 23806, USA; Management & Marketing, School of Business, Virginia State University, Singleton Hall, 1 Hayden Drive, Petersburg, VA, 23806, USA
Pages 117-130 | Published online: 25 Sep 2008

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Read on this site (2)

Ignitia Motjolopane & Ephias Ruhode. (2022) Factors driving business model innovation in sample case studies in South Africa. African Journal of Science, Technology, Innovation and Development 14:6, pages 1627-1641.
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Bryan R. Johnson & William T. Ross$suffix/text()$suffix/text(). (2014) The Consequences of Consumers’ Use of Pre-Existing Social Relationships to Make Purchases. Journal of Relationship Marketing 13:3, pages 207-242.
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Articles from other publishers (2)

Volkan Yeniaras & Ilker Kaya. (2021) Customer prioritization, product complexity and business ties: implications for job stress and customer service performance. Journal of Business & Industrial Marketing 37:2, pages 417-432.
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Bo Huang, Thomas L. Saaty & Yuyu Li. (2019) Collaborative R&D and Pricing Policy of Supply Chain under the Selection Behavior of Heterogeneous Customer. Mathematical Problems in Engineering 2019, pages 1-9.
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