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Services Marketing Quarterly Volume 27, 2006 - Issue 4
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Original Articles

Gender Differences in Service Quality Expectations in the Fast Food Industry

Rama Yelkur Department of Management and Marketing, College of Business, University of Wisconsin-Eau Claire, 105 Garfield Avenue, Eau Claire, WI, 54702-4004, USA
&
Subhra Chakrabarty Department of Marketing, Quantitative Analysis & Business Law, College of Business and Industry, Mississippi State University, Mail Stop 9582, Mississippi State MS, 39762, USA
Pages 141-151 | Published online: 10 Oct 2008

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Andrew Moreo, Lisa Cain, Imran Rahman & Yangsu Chen. (2019) How emotional displays and service quality impact satisfaction and loyalty: A gendered look. Journal of Foodservice Business Research 22:6, pages 563-581.
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Taeyeon Eom & Heesup Han. (2019) Community-based tourism (TourDure) experience program: a theoretical approach. Journal of Travel & Tourism Marketing 36:8, pages 956-968.
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Heesup Han, Changsup Shim, Won Seok Lee & Wansoo Kim. (2019) Product performance and its role in airline image generation and customer retention processes: gender difference. Journal of Travel & Tourism Marketing 36:4, pages 536-548.
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David J. Burns, Pola B. Gupta & Jennifer Hutchins. (2019) Showrooming: the effect of gender. Journal of Global Scholars of Marketing Science 29:1, pages 99-113.
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Bo Meng & Heesup Han. (2018) Investigating individuals’ decision formation in working-holiday tourism: the role of sensation-seeking and gender. Journal of Travel & Tourism Marketing 35:8, pages 973-987.
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Tomáš Kincl & Pavel Štrach. (2018) Gender Differences in Online Customer Satisfaction: The Asymmetric and Nonlinear Effect. Services Marketing Quarterly 39:3, pages 157-174.
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R. K. Srivastava. (2017) How Differing Demographic Factors Impact upon Customer Loyalty Towards National or International Fast-Food Chains: A Comparative Study in Emerging Markets. Journal of Food Products Marketing 23:8, pages 901-925.
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Robin B. DiPietro, Mahmood A. Khan & Diego Bufquin. (2017) Customer perceptions of “McService”’: Relationship with return intention. Journal of Foodservice Business Research 20:3, pages 286-303.
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Jinsoo Hwang & Heesup Han. (2017) Are other customer perceptions important at casino table games? Their impact on emotional responses and word-of-mouth by gender. Journal of Travel & Tourism Marketing 34:4, pages 544-555.
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Heesup Han, Seung-Woo Choo, JungHoon (Jay) Lee & Jinsoo Hwang. (2017) Examining the Influence of Rapport between Players and Dealers on Customer Satisfaction, Revisit Intentions, and Word-of-Mouth in the Casino Industry: The Moderating Role of Gender. Journal of Quality Assurance in Hospitality & Tourism 18:1, pages 107-123.
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JamesH. Leigh, NeilC. Herndon & Donna Massey Kantak. (2013) Effects of Customer Gender and Mode of Dress on Service Response Received in Retail Establishments. Journal of Marketing Channels 20:3-4, pages 239-259.
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Nancy K. Keith & Christina S. Simmers. (2011) Measuring Service Quality Perceptions of Restaurant Experiences: The Disparity Between Comment Cards and DINESERV. Journal of Foodservice Business Research 14:1, pages 20-32.
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Wen-Bao Lin. (2010) Service recovery expectation model – from the perspectives of consumers. The Service Industries Journal 30:6, pages 873-889.
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Ursula-Sigrid Bougoure & Meng-Keang Neu. (2010) Service Quality in the Malaysian Fast Food Industry: An Examination Using DINESERV. Services Marketing Quarterly 31:2, pages 194-212.
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Jinsoo Hwang, Heesup Han & Seongseop Kim. (2015) How can employees engage customers?. International Journal of Contemporary Hospitality Management 27:6, pages 1117-1134.
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R.K. Srivastava. (2015) How differing demographic factors impact consumers’ loyalty towards national or international fast food chains. British Food Journal 117:4, pages 1354-1376.
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Oscar Aguilar-Rojas, Carmina Fandos-Herrera & Carlos Flavián-Blanco. (2015) What may lead you to recommend and revisit a hotel after a service failure instead of complaining?. International Journal of Contemporary Hospitality Management 27:2, pages 214-235.
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Jesús Cambra-Fierro, Juan M. Berbel-Pineda, Rocío Ruiz-Benítez & Rosario Vázquez-Carrasco. (2013) Analysis of the moderating role of the gender variable in service recovery processes. Journal of Retailing and Consumer Services 20:4, pages 408-418.
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Jesús Cambra-Fierro, Juan M. Berbel-Pineda, Rocío Ruiz-Benítez & Rosario Vázquez-Carrasco. (2012) WITHDRAWN: Analysis of the moderating role of the gender variable in service recovery processes. Journal of Retailing and Consumer Services.
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Solha Husin, Packianathan Chelladurai & Ghazali Musa. (2012) HRM Practices, Organizational Citizenship Behaviors, and Perceived Service Quality in Golf Courses. Journal of Sport Management 26:2, pages 143-158.
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Ahmad Azmi M. Ariffin & Atefeh Maghzi. (2012) A preliminary study on customer expectations of hotel hospitality: Influences of personal and hotel factors. International Journal of Hospitality Management 31:1, pages 191-198.
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Ina Freeman & Noureddine Selmi. (2009) French versus Canadian Tourism: Response to the Disabled. Journal of Travel Research 49:4, pages 471-485.
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