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Services Marketing Quarterly Volume 28, 2006 - Issue 2
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Original Articles

Marketing of Australia to Malaysian Consumers

Zafar U. Ahmed Texas A&M University at Commerce, Commerce, TX, USA
,
M. Sadiq Sohail King Fahad University of Petroleum and Minerals, Dhahran, Saudi Arabia; Monash University at Malaysia
,
Chris Myers Texas A&M University at Commerce, Commerce, TX, USA
&
Chan Pui San Monash University at Malaysia, Kuala Lumpur, Malaysia
Pages 57-78 | Published online: 23 Sep 2008

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Kalsom Kayat & Md. Abdul Hai. (2014) Perceived service quality and tourists' cognitive image of a destination. Anatolia 25:1, pages 1-12.
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Svetlana Stepchenkova & Juline E. Mills. (2010) Destination Image: A Meta-Analysis of 2000–2007 Research. Journal of Hospitality Marketing & Management 19:6, pages 575-609.
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Articles from other publishers (3)

Chee Hua Chin, May Chiun Lo, Zaidi bin Razak, Pooria Pasbakhsh & Abang Azlan Mohamad. (2020) Resources Confirmation for Tourism Destinations Marketing Efforts Using PLS-MGA: The Moderating Impact of Semirural and Rural Tourism Destination. Sustainability 12:17, pages 6787.
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Irene R.R. Lu, Ernest Kwan, Louise A. Heslop, D. Roland Thomas & Marzena Cedzynski. (2019) The ivory tower and the street: How researchers defined country image over four decades and what consumers think it means. Journal of Business Research 105, pages 80-97.
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Neslihan Cavlak & Ruziye Cop. 2019. Strategic Perspectives in Destination Marketing. Strategic Perspectives in Destination Marketing 240 267 .

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