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Psychology Research and Behavior Management Volume 12, 2019 - Issue
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Original Research

Imagination Matters When You Shop Online: The Moderating Role of Mental Simulation Between Materialism and Online Impulsive Buying

Jing Li1 School of Psychology, Central China Normal University, Key Laboratory of Cyberpsychology and Behavior, Ministry of Education, and Hubei Human Development and Mental Health Key Laboratory, Wuhan430079, People’s Republic of China
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Ruirui Yang1 School of Psychology, Central China Normal University, Key Laboratory of Cyberpsychology and Behavior, Ministry of Education, and Hubei Human Development and Mental Health Key Laboratory, Wuhan430079, People’s Republic of China;2 Zhengzhou Innovative Experimental School, Zhengzhou450001, People’s Republic of China
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Junjie Cui1 School of Psychology, Central China Normal University, Key Laboratory of Cyberpsychology and Behavior, Ministry of Education, and Hubei Human Development and Mental Health Key Laboratory, Wuhan430079, People’s Republic of ChinaORCID Iconhttps://orcid.org/0000-0002-8696-7778
ORCID Icon &
Yongyu Guo3 School of Psychology, Nanjing Normal University, Jiangsu Key Laboratory of Mental Health and Cognitive Science, Nanjing210097, People’s Republic of ChinaCorrespondence[email protected]
Pages 1071-1079 | Published online: 29 Nov 2019

Citations (11)

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Read on this site (2)

Michelle Cappetto & Eman Tadros. (2021) The impact of materialism on relational satisfaction. International Journal of Systemic Therapy 32:4, pages 314-333.
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Chun-Der Chen & Edward C. S. Ku. (2021) Diversified Online Review Websites as Accelerators for Online Impulsive Buying: The Moderating Effect of Price Dispersion. Journal of Internet Commerce 20:1, pages 113-135.
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Articles from other publishers (9)

Linas Pupelis & Beata Šeinauskienė. (2023) Effect of consumer self-discrepancy on materialism and impulse buying: the role of subjective well-being. Central European Management Journal 31:2, pages 222-240.
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Long Ma & Kai Yao. (2023) Investigating young adults' use of Internet credit services: A reflective‐impulsive dual‐process model . International Journal of Consumer Studies 47:4, pages 1434-1448.
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Huicheng Hao, Sixuan Yin, Hang Yu, Zemin Liu & Ziyu Liu. (2022) Study on the Influencing Factors and Willingness to Pay of Consumers Purchasing Ecological Agricultural Products. Journal of Environmental and Public Health 2022, pages 1-14.
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Outong Chen, Xiaojing Zhao, Dongxing Ding, Yifan Zhang, Hongbo Zhou & Ranran Liu. (2022) Borderline Pathological Celebrity Worship and Impulsive Buying Intent: Mediating and Moderating Roles of Empathy and Gender. Frontiers in Psychology 13.
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Daniel Costa Pacheco, Ana Isabel Damião de Serpa Arruda Moniz, Suzana Nunes Caldeira & Osvaldo Dias Lopes Silva. 2022. Perspectives and Trends in Education and Technology. Perspectives and Trends in Education and Technology 527 536 .
Bin Li, Minqi Hu, Xiaoxi Chen & Yongxin Lei. (2021) The Moderating Role of Anticipated Regret and Product Involvement on Online Impulsive Buying Behavior. Frontiers in Psychology 12.
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Liliana Kowalczyk, Els Breugelmans & Katia Campo. (2021) It's not there, I love it! How relevance to objective needs of an unavailable item impacts emotions, store image, and behavior. Journal of Retailing and Consumer Services 63, pages 102749.
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Ana Estévez, Paula Jauregui, Janire Momeñe, Laura Macia, Hibai López-González, Iciar Iruarrizaga, Conchi Riquelme-Ortiz, Roser Granero, Fernando Fernández-Aranda, Cristina Vintró-Alcaraz, Gemma Mestre-Bach, Lucero Munguía, Neus Solé-Morata & Susana Jiménez-Murcia. (2021) Longitudinal Changes in Gambling, Buying and Materialism in Adolescents: A Population-Based Study. International Journal of Environmental Research and Public Health 18:6, pages 2811.
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Yong Jiang & Huan Cai. (2021) The Impact of Impulsive Consumption on Supply Chain in the Live-Streaming Economy. IEEE Access 9, pages 48923-48930.
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