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Psychology Research and Behavior Management Volume 12, 2019 - Issue
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Original Research

Imagination Matters When You Shop Online: The Moderating Role of Mental Simulation Between Materialism and Online Impulsive Buying

Jing Li1 School of Psychology, Central China Normal University, Key Laboratory of Cyberpsychology and Behavior, Ministry of Education, and Hubei Human Development and Mental Health Key Laboratory, Wuhan430079, People’s Republic of China
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Ruirui Yang1 School of Psychology, Central China Normal University, Key Laboratory of Cyberpsychology and Behavior, Ministry of Education, and Hubei Human Development and Mental Health Key Laboratory, Wuhan430079, People’s Republic of China;2 Zhengzhou Innovative Experimental School, Zhengzhou450001, People’s Republic of China
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Junjie Cui1 School of Psychology, Central China Normal University, Key Laboratory of Cyberpsychology and Behavior, Ministry of Education, and Hubei Human Development and Mental Health Key Laboratory, Wuhan430079, People’s Republic of ChinaORCID Iconhttps://orcid.org/0000-0002-8696-7778
ORCID Icon &
Yongyu Guo3 School of Psychology, Nanjing Normal University, Jiangsu Key Laboratory of Mental Health and Cognitive Science, Nanjing210097, People’s Republic of ChinaCorrespondence[email protected]
Pages 1071-1079 | Published online: 29 Nov 2019

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