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Psychology Research and Behavior Management Volume 14, 2021 - Issue

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Original Research

The Effect of Product Image Dynamism on Purchase Intention for Online Aquatic Product Shopping: An EEG Study

Jiefeng Wang1 Business School, Ningbo University, Ningbo, Zhejiang Province, People’s Republic of China

Ailian Wang2 Laboratory of Applied Brain and Cognitive Sciences, School of Business and Management, Shanghai International Studies University, Shanghai, People’s Republic of China

Lian Zhu3 School of Journalism and Communication, Shanghai International Studies University, Shanghai, People’s Republic of ChinaCorrespondence[email protected] [email protected]

Haohan Wang1 Business School, Ningbo University, Ningbo, Zhejiang Province, People’s Republic of China

Pages 759-768 | Published online: 15 Jun 2021

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Citations (4)

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Articles from other publishers (4)

Qinwei Zhang, Zhifeng Liu, Bangqi Yang & Caixia Wang. (2023) Product Styling Cognition Based on Kansei Engineering Theory and Implicit Measurement. Applied Sciences 13:17, pages 9577.
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Yan Li, Huan Li, Wu Song & Chen Le. (2023) Quantitative Classification Model of Composite Product Image Based on Event-Related Potential. Applied Sciences 13:13, pages 7972.
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Minjing Peng, Min Liang, Haiyang Huang, Jiajia Fan, Lidan Yu & Jianjin Liao. (2023) The effect of different animated brand logos on consumer response —— an event-related potential and self-reported study. Computers in Human Behavior 143, pages 107701.
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Farzad Saffari, Shobhit Kakaria, Enrique Bigné, Luis E. Bruni, Sahar Zarei & Thomas Z. Ramsøy. (2023) Motivation in the metaverse: A dual-process approach to consumer choices in a virtual reality supermarket. Frontiers in Neuroscience 17.
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