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Original Research
The Effect of Product Image Dynamism on Purchase Intention for Online Aquatic Product Shopping: An EEG Study
Jiefeng Wang1 Business School, Ningbo University, Ningbo, Zhejiang Province, People’s Republic of China
, Ailian Wang2 Laboratory of Applied Brain and Cognitive Sciences, School of Business and Management, Shanghai International Studies University, Shanghai, People’s Republic of China
, Lian Zhu3 School of Journalism and Communication, Shanghai International Studies University, Shanghai, People’s Republic of ChinaCorrespondence[email protected] [email protected]
& Haohan Wang1 Business School, Ningbo University, Ningbo, Zhejiang Province, People’s Republic of China
Pages 759-768
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Published online: 15 Jun 2021
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