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Psychology Research and Behavior Management
Volume 16, 2023 - Issue
ORIGINAL RESEARCH
Consumer Perceived Brand Innovativeness and Authenticity of Chinese Time-Honored Brand Restaurants: The Moderated Mediation Effect of Personal Traits
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Rui Huang1 School of Business, Macau University of Science and Technology, Macau, People’s Republic of Chinahttps://orcid.org/0000-0001-8031-4891View further author information
https://orcid.org/0000-0001-8031-4891View further author information, Shiyu Liang2 School of Economics and Management, Guangzhou Vocational University of Science and Technology, Guangzhou, People’s Republic of ChinaCorrespondence[email protected]
https://orcid.org/0009-0008-1519-2427View further author information
https://orcid.org/0009-0008-1519-2427View further author information &