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Psychology Research and Behavior Management Volume 16, 2023 - Issue
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ORIGINAL RESEARCH

Consumer Perceived Brand Innovativeness and Authenticity of Chinese Time-Honored Brand Restaurants: The Moderated Mediation Effect of Personal Traits

Huimei Bu1 School of Business, Macau University of Science and Technology, Macau, People’s Republic of ChinaView further author information
,
Rui Huang1 School of Business, Macau University of Science and Technology, Macau, People’s Republic of ChinaORCID Iconhttps://orcid.org/0000-0001-8031-4891View further author information
ORCID Icon,
Shiyu Liang2 School of Economics and Management, Guangzhou Vocational University of Science and Technology, Guangzhou, People’s Republic of ChinaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0009-0008-1519-2427View further author information
ORCID Icon &
Xia Liao3 Business School, Guangzhou College of Technology and Business, Guangzhou, People’s Republic of ChinaView further author information
Pages 2481-2498 | Received 06 Feb 2023, Accepted 22 Jun 2023, Published online: 04 Jul 2023

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