Citations (116)
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Kathrynn Pounders, Deena Kemp & Lindsay Bouchacourt. (2023) We’re All in This Together! Self-Construal Pride and Guilt Appeals in Health Advertising. Journal of Current Issues & Research in Advertising 0:0, pages 1-17.
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Jitender Kumar, Archit Vinod Tapar, Ashish Gupta & Jayanthi Ranjan. (2023) Investigating the Role of Consumer Personality Orientations and Use of Threat in Social Cause Advertising during Covid 19. Journal of Promotion Management 29:6, pages 791-823.
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Chun-Tuan Chang, Zhao-Hong Cheng, Yu-Kang Lee & Chia-Han Chang. (2023) A close look at research on pursuing the right formula for cause-related marketing advertising. International Journal of Advertising 42:1, pages 96-108.
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Rachel Esther Lim & Ji Mi Hong. (2022) Don’t Make Me Feel Guilty! Examining the Effect of a Past Moral Deed on Perceived Irritation with Guilt Appeals in Environmental Advertising. Journal of Current Issues & Research in Advertising 43:4, pages 421-436.
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Mikyeung Bae. (2020) Role of Skepticism and Message Elaboration in Determining Consumers’ Response to Cause-Related Marketing Claims on Facebook Brand Pages. Journal of Current Issues & Research in Advertising 41:3, pages 301-331.
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Jie Xu. (2017) Moral Emotions and Self-Construal in Charity Advertising: Communication on Focus. Journal of Promotion Management 23:4, pages 557-574.
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Mikyeung Bae. (2017) Matching cause-related marketing campaign to culture. Asian Journal of Communication 27:4, pages 415-432.
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Jie Zhuang & Mary Jiang Bresnahan. (2017) Does Shame Still Prevail in China and Guilt Prevail in the U.S.A?. Journal of Intercultural Communication Research 46:2, pages 111-129.
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Chun-Tuan Chang & Pei-Chi Chen. (2017) Cause-related marketing ads in the eye tracker: it depends on how you present, who sees the ad, and what you promote. International Journal of Advertising 36:2, pages 336-355.
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Ming-Yi Chen & Ching-I Chiu. (2016) Go green: how to influence the perceived effectiveness of a green product?. International Journal of Advertising 35:4, pages 622-641.
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Chun-Tuan Chang & Minh-Hsuan Tung. (2016) Intergenerational appeal in advertising: impacts of brand–gender extension and brand history. International Journal of Advertising 35:2, pages 345-361.
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Simone Renner, Jörg Lindenmeier, Dieter
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