Browse
We’re here to help

Find guidance on Author Services

Search
Browse
We’re here to help

Find guidance on Author Services

Home
All Journals
International Journal of Advertising
List of Issues
Volume 30, Issue 4

International Journal of Advertising

Search in:

Advanced search Citation search

Citation search

Ready to submit?
Start a new submission or continue a submission in progress
Go to submission site
Instructions for authors
Editorial policies
Editing services site

About this journalAbout

Latest articles
Current issue
All volumes & issues
Special issues
Collections
Open access articles
Most read articles
Most cited articles

New content alerts
RSS

Subscription options & pricing

Buy a subscription

Your download is now in progress and you may close this window

Did you know that with a free Taylor & Francis Online account you can gain access to the following benefits?

Choose new content alerts to be informed about new research of interest to you
Easy remote access to your institution's subscriptions on any device, from any location
Save your searches and schedule alerts to send you new results
Export your search results into a .csv file to support your research

Have an account?
Login now Don't have an account?
Register for free

Login or register to access this feature

Have an account?
Login now Don't have an account?
Register for free

Choose new content alerts to be informed about new research of interest to you
Easy remote access to your institution's subscriptions on any device, from any location
Save your searches and schedule alerts to send you new results
Export your search results into a .csv file to support your research

International Journal of Advertising, Volume 30, Issue 4 (2011)

Browse this journal

Latest articles
Current issue
List of issues
Special issues
Collections
Open access articles
Most read articles
Most cited articles

Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

International Journal of Advertising, Volume 30, Issue 4 (2011)

See all volumes and issues

Vol 43, 2024 Vol 42, 2023 Vol 41, 2022 Vol 40, 2021 Vol 39, 2020 Vol 38, 2019 Vol 37, 2018 Vol 36, 2017 Vol 35, 2016 Vol 34, 2015 Vol 33, 2014 Vol 32, 2013 Vol 31, 2012 Volume 30, 2011 Vol 29, 2010 Vol 28, 2009 Vol 27, 2008 Vol 26, 2007 Vol 25, 2006 Vol 24, 2005 Vol 23, 2004 Vol 22, 2003 Vol 21, 2002 Vol 20, 2001 Vol 19, 2000 Vol 18, 1999 Vol 17, 1998 Vol 16, 1997 Vol 15, 1996 Vol 14, 1995 Vol 13, 1994 Vol 12, 1993 Vol 11, 1992 Vol 10, 1991 Vol 9, 1990 Vol 8, 1989 Vol 7, 1988 Vol 6, 1987 Vol 5, 1986 Vol 4, 1985 Vol 3, 1984 Vol 2, 1983 Vol 1, 1982

Select to download all citations or PDFs

Download citations Download PDFs Download issue

Browse by section (All)

Display order (Default)
Published online date
Page number
Section A-Z
Most read
Most cited

Editorials

Editorial

New directions for research on targeting minority groups

Charles R. Taylor

Pages: 553-558

Published online: 07 Jan 2015

First Page PreviewforEditorial | References | PDF (66.2 KB)

112 Views
4 CrossRef citations
0Altmetric

Original Articles

Article

Investigating generational differences in e-WOM behaviours

For advertising purposes, does X = Y?

David Strutton, David G. Taylor & Kenneth Thompson

Pages: 559-586

Published online: 07 Jan 2015

AbstractforInvestigating generational differences in e-WOM behaviours | References | PDF (173.6 KB)

1504 Views
60 CrossRef citations
0Altmetric

Article

Guilt appeals in cause-related marketing

The subversive roles of product type and donation magnitude

Chun-Tuan Chang

Pages: 587-616

Published online: 07 Jan 2015

AbstractforGuilt appeals in cause-related marketing | References | PDF (653.6 KB)

2104 Views
116 CrossRef citations
0Altmetric

Article

Competing for consumer memory in television advertising

An empirical examination of the impacts of non-editorial clutter on brand memory in mega-event broadcasts

Yongick Jeong, Yeuseung Kim & Xinshu Zhao

Pages: 617-640

Published online: 07 Jan 2015

AbstractforCompeting for consumer memory in television advertising | References | PDF (153.1 KB)

394 Views
17 CrossRef citations
0Altmetric

Article

Context effects of TV programme-induced interactivity and telepresence on advertising responses

Verolien Cauberghe, Maggie Geuens & Patrick De Pelsmacker

Pages: 641-663

Published online: 07 Jan 2015

AbstractforContext effects of TV programme-induced interactivity and telepresence on advertising responses | References | PDF (156.9 KB)

303 Views
50 CrossRef citations
0Altmetric

Article

Diffusion of account planning in Indian ad agencies

An organisational perspective

Padmini Patwardhan, Hemant Patwardhan & Falguni Vasavada-Oza

Pages: 665-692

Published online: 07 Jan 2015

AbstractforDiffusion of account planning in Indian ad agencies | References | PDF (176.7 KB)

68 Views
6 CrossRef citations
0Altmetric

Article

Does consumer scepticism negate the effects of visceral cues in weight loss advertising?

Clinton Amos & Stacy Landreth Grau

Pages: 693-719

Published online: 07 Jan 2015

AbstractforDoes consumer scepticism negate the effects of visceral cues in weight loss advertising? | References | PDF (209.4 KB)

217 Views
6 CrossRef citations
0Altmetric

Book Reviews

Book Review

The Thank You Economy

Stephanie O’Donohoe & Gareth Kay

Pages: 721-722

Published online: 07 Jan 2015

CitationforThe Thank You Economy | PDF (47.6 KB)

36 Views
0 CrossRef citations
0Altmetric

Book Review

China 2.0: The Transformation of an Emerging Superpower … and the New Opportunities

Michael Golden (Managing Director)

Pages: 722-723

Published online: 07 Jan 2015

CitationforChina 2.0: The Transformation of an Emerging Superpower … and the New Opportunities | PDF (48.4 KB)

48 Views
0 CrossRef citations
0Altmetric

Book Review

The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

Jane Leighton & Silvia Dalvit

Pages: 723-725

Published online: 07 Jan 2015

First Page PreviewforThe Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand | PDF (55.3 KB)

93 Views
8 CrossRef citations
0Altmetric

Book Review

Ex Libris

Faris Yakob

Pages: 725-728

Published online: 07 Jan 2015

First Page PreviewforEx Libris | References | PDF (59.3 KB)

19 Views
0 CrossRef citations
0Altmetric

Explore articles

Latest
Open access
Most read
Most cited
Trending

Explore the most recently published articles

Exploring the effectiveness of digital manipulation disclosures for Instagram posts on source credibility and authenticity of social media influencers

Meda Mucundorfeanu et al.

Article | Published online: 22 Jul 2024

Open Access

Gerotranscendence: an explanatory variable for the boomer generation’s perception of senior models in advertising

Bénédicte Bourcier-Béquaert et al.

Article | Published online: 15 Jul 2024

How meaningless and substantive green claims jointly determine product environmental perceptions

Michael Jay Polonsky et al.

Article | Published online: 13 Jul 2024

Open Access

Understanding podcast advertising: the need for more research

Charles R. Taylor

Editorial | Published online: 3 Jul 2024

Free Access

View all latest articles

Download citations

Choose format

RIS (ProCit, Reference Manager)
BibTeX
RefWorks Direct Export

Download citations

International Journal of Advertising (Vol.30, Iss.4, 2011)

Access Rights

Only articles that you have access rights to view will be downloaded. The green tick (full access) and orange padlock (open access) icons indicate that you have full access.

Do you want to proceed?