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International Journal of Advertising
The Review of Marketing Communications
Volume 32, 2013 - Issue 2
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Articles

The impact of event marketing on brand equity

The mediating roles of brand experience and brand attitude

Lia ZarantonelloIÉSEG School of Management (LEM-CNRS)Correspondence[email protected]
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Bernd H. SchmittColumbia Business School and ACIView further author information
Pages 255-280 | Published online: 07 Jan 2015

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