International Journal of Advertising, Volume 32, Issue 2 (2013)

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International Journal of Advertising, Volume 32, Issue 2 (2013)

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Editorials

Editorial
Editorial
The advertising literature and the role of the International Journal of Advertising
Charles R. Taylor
Pages: 179-182
Published online: 07 Jan 2015
First Page PreviewforEditorial | References | PDF (82.4 KB)
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Articles

Article
Nature imagery in advertising
Attention restoration and memory effects
Patrick Hartmann, Vanessa Apaolaza & Patxi Alija
Pages: 183-210
Published online: 07 Jan 2015
AbstractforNature imagery in advertising | References | PDF (835 KB)
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Article
Advertising creativity and repetition
Recall, wearout and wearin effects
Kevin Lehnert, Brian D. Till & Brad D. Carlson
Pages: 211-231
Published online: 07 Jan 2015
AbstractforAdvertising creativity and repetition | References | PDF (270.2 KB)
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Article
The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention
Yoon-Joo Lee, Eric Haley & Kiseol Yang
Pages: 233-253
Published online: 07 Jan 2015
AbstractforThe mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention | References | PDF (257 KB)
  • 642 Views
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Article
The impact of event marketing on brand equity
The mediating roles of brand experience and brand attitude
Lia Zarantonello & Bernd H. Schmitt
Pages: 255-280
Published online: 07 Jan 2015
AbstractforThe impact of event marketing on brand equity | References | PDF (205 KB)
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Article
Do new forms of television advertising occasion better recall than traditional advertising spots?
María Arrazola, José de Hevia, Pedro Reinares & Ricardo Reinares Lara
Pages: 281-300
Published online: 07 Jan 2015
AbstractforDo new forms of television advertising occasion better recall than traditional advertising spots? | References | PDF (227.3 KB)
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Article
The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship
Sangpil Han, Jiwon Choi, Hyunchil Kim, John A. Davis & Ki-Young Lee
Pages: 301-317
Published online: 07 Jan 2015
AbstractforThe effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship | References | PDF (171.7 KB)
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Book Reviews

Book Review
Seducing the Subconscious: the Psychology of Emotional Influence in Advertising
Stephanie O’Donohoe & John Fanning
Pages: 319-321
Published online: 07 Jan 2015
First Page PreviewforSeducing the Subconscious: the Psychology of Emotional Influence in Advertising | References | PDF (68.7 KB)
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Book Review
Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness
Pages: 321-324
Published online: 07 Jan 2015
First Page PreviewforPsychoanalytic Accounts of Consuming Desire: Hearts of Darkness | References | PDF (72.7 KB)
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Book Review
Mad Women: The Other Side of Life on Madison Avenue in the ’60s and Beyond
Jean Grow
Pages: 324-325
Published online: 07 Jan 2015
CitationforMad Women: The Other Side of Life on Madison Avenue in the ’60s and Beyond | PDF (65.3 KB)
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Book Review
Ex Libris
Vanella Jackson
Pages: 326-328
Published online: 07 Jan 2015
First Page PreviewforEx Libris | References | PDF (74.1 KB)
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