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Original Article

Whether and How Virtual Try-On Influences Consumer Responses to an Apparel Web Site

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Pages 41-64 | Published online: 08 Dec 2014

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Read on this site (13)

Alex Ivanov, Yi Mou & Letwin Tawira. (2023) Avatar personalisation vs. privacy in a virtual try-on app for apparel shopping. International Journal of Fashion Design, Technology and Education 16:1, pages 100-109.
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Hanna Lee & Yingjiao Xu. (2020) Classification of virtual fitting room technologies in the fashion industry: from the perspective of consumer experience. International Journal of Fashion Design, Technology and Education 13:1, pages 1-10.
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Shuai Yang & Guiyang Xiong. (2019) Try It On! Contingency Effects of Virtual Fitting Rooms. Journal of Management Information Systems 36:3, pages 789-822.
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Sophie Miell, Simeon Gill & Delia Vazquez. (2018) Enabling the digital fashion consumer through fit and sizing technology. Journal of Global Fashion Marketing 9:1, pages 9-23.
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Marta Blázquez. (2014) Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience. International Journal of Electronic Commerce 18:4, pages 97-116.
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