1,708
Views
111
CrossRef citations to date
0
Altmetric
Original Article

Whether and How Virtual Try-On Influences Consumer Responses to an Apparel Web Site

, &
Pages 41-64 | Published online: 08 Dec 2014

References

  • Aljukhadar, M.; Senecal, S.; and Ouellette, D. Can the media richness of a privacy disclosure enhance outcome? A multifaceted view of trust in rich media environments. International Journal of Electronic Commerce, 14, 4 (Summer 2010), 103-126.
  • Ayanso, A., and Yoogalingam, R. Profiling retail Web site functionalities and conversion rates: A cluster analysis. International Journal of Electronic Commerce, 14, 1 (Fall 2009), 79-113.
  • Babin, B. J.; Darden, W. R.; and Griffin, M. Work and/or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20, 4 (1994), 644-656.
  • Barclays Capital. Barclays Capital Internet Data Book August 2010. New York, 2010 (available www.gazhoo.com/upload/document/2010/09/16/201009161638067475.pdf
  • Batra, R., and Athola, O. T. Measuring the hedonic and utilitarian sources of consumer attitudes. Marketing Letters, 2, 2 (1991), 159-170.
  • Brown, T. Confirmatory Factor Analysis for Applied Research. New York: Guilford Press, 2006.
  • Cai, S., and Xu, Y. Designing not just for pleasure: Effects of Web site aesthetics on consumer shopping value. International Journal of Electronic Commerce, 15, 4 (Summer 2011), 159-188.
  • Childers, T. L.; Carr, C. L.; Peck, J.; and Carson, S. Hedonic and utilitarian motivations for online retail shopping behavior. Journal of Retailing, 77, 4 (2001), 511-535.
  • Chin, W. W. The partial least squares approach to structural equation modeling. In G. A. Marcoulides (ed.), Modern Methods for Business Research. Mahwah, NJ: Lawrence Erlbaum, 1998, pp. 295-336.
  • Debevec, K., and Romeo, J. B. Self-referent processing in perceptions of verbal and visual commercial information. Journal of Consumer Psychology, 1, 1 (1992), 83-102.
  • Dellaert, B. G. C., and Dabholkar, P. A. Increasing the attractiveness of mass customization: The role of complementary on-line services and range of options. International Journal of Electronic Commerce, 13, 3 (Spring 2009), 43-70.
  • Emarketer. Products Purchased Online by Online Buyers in Latin America, by Gender. Port Washington, NY: NPD Group, 2010.
  • Emarketer. Products/Services Purchased Online by Internet Users in Finland. Port Washington, NY: NPD Group, 2010.
  • Emarketer. US Online Apparel Sales. Port Washington, NY: NPD Group, 2011.
  • Fiore, A. M., and Jin, H.-J. Influence of image interactivity on approach responses towards an online retailer. Internet Research, 13, 1 (2003), 38-49.
  • Fiore, A. M.; Jin, H.-J.; and Kim, J. For fun and profit: Hedonic value from image interactivity and responses toward an online store. Psychology & Marketing, 22, 8 (2005), 669-694.
  • Fiore, A. M.; Kim, J.; and Lee, H. Effect of image interactivity technology on consumer responses toward the online retailer. Journal of Interactive Marketing, 19, 3 (2005), 38-54.
  • Fishbein, M., and Ajzen, I. Predicting and Changing Behavior: The Reasoned Action Approach. New York: Psychology Press, 2010.
  • Fowler, F. J. Improving Survey Questions: Design and Evaluation. Thousand Oaks, CA: Sage, 1995.
  • Franke, N., and Schreier, M. Why customers value self-designed products: The importance of process effort and enjoyment. Journal of Product Innovation Management, 27, 7 (2010), 1020-1034.
  • Hansen, T., and Jensen, J. M. Shopping orientation and online clothing purchases: The role of gender and purchase situation. European Journal of Marketing, 43, 9-10 (2009), 1154-1170.
  • Haubl, G., and Trifts, V. Consumer decision making in online shopping environments: The effects of interactive decision aids. Marketing Science, 19, 1 (2000), 4-21.
  • Heatherton, T. F., and Polivy, J. Development and validation of a scale for measuring state self-esteem. Journal of Personality & Social Psychology, 60, 6 (1991), 895-910.
  • Hoffman, D. L., and Novak, T. P. Marketing in hypermedia computer-mediated environments: Conceptual foundations. Journal of Marketing, 60, 3 (1996), 50-68.
  • Hohenstein, N.; Sirgy, M. J.; Herrmann, A.; and Heintmann, M. Self-congruity: Antecedents and consequences. In S. Askegaard, D. Merunka, and M. J. Sirgy (eds.), Proceedings of LaLonde-Les Maures Conference on Consumer Behavior. La Londe-Les Maures: University Paul Cazenne Aix-en-Provence, 2007, pp. 118-130.
  • Holbrook, M. B., and Hirschman, E. C. The experiential aspects of consumption: Consumer fantasies, feeling, and fun. Journal of Consumer Research, 9, 2 (1982), 132-140.
  • Hulland, J. Use of partial least squares (PLS) in strategic management research: A review of four recent studies. Strategic Management Journal, 20, 2 (1999), 195-204.
  • Jones, M. A.; Reynolds, K. E.; and Arnold, M. J. Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes. Journal of Business Research, 59, 9 (2006), 974-981.
  • Kim, J., and Forsythe, S. Hedonic usage of product virtualization technologies in online apparel shopping. International Journal of Retail & Distribution Management, 35, 6 (2007), 502-514.
  • Kim, J., and Forsythe, S. Adoption of virtual try-on technology for online apparel shopping. Journal of Interactive Marketing, 22, 2 (2008), 45-59.
  • Kim, J., and Forsythe, S. Sensory enabling technology acceptance model (SE-TAM): A multiple-group structural model comparison. Psychology & Marketing, 25, 9 (2008), 901-922.
  • Kim, J., and Forsythe, S. Adoption of sensory enabling technology for online apparel shopping. European Journal of Marketing, 43, 9-10 (2009), 1101-1120.
  • Klein, L. R. Evaluating the potential of interactive media through a new lens: Search versus experience goods. Journal of Business Research, 41, 3 (1998), 195-203.
  • Klein, L. R. Creating virtual product experiences: The role of telepresence. Journal of Interactive Marketing, 17, 1 (2003), 41-55.
  • Kozar, J. Women's responses to fashion media images: A study of female consumers aged 30-59. International Journal of Consumer Studies, 34, 3 (2010), 272-278.
  • LaBat, K. L., and Delong, M. Body cathaxis and satisfaction with fit of apparel. Clothing Textile Research Journal, 8, 2 (1990), 43-48.
  • Lee, H.; Fiore, A.; and Kim, J. The role of the technology acceptance model in explaining effects of image interactivity technology on consumer responses. International Journal of Retail & Distribution Management, 34, 8 (2006), 621-644.
  • Li, H.; Daugherty, T.; and Biocca, F. Characteristics of virtual experience in electronic commerce: A protocol analysis. Journal of Interactive Marketing, 15, 3 (2001), 13-30.
  • Li, H.; Daugherty, T.; and Biocca, F. Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence. Journal of Advertising, 34, 3 (2002), 43-57.
  • Li, H.; Daugherty, T.; and Biocca, F. The role of virtual experience in consumer learning. Journal of Consumer Psychology, 13, 4 (2003), 395-407.
  • Li, H.; Daugherty, T.; and Biocca, F. Consumer learning and the effects of virtual experience relative to indirect and direct product experience. Psychology & Marketing, 25, 7 (2008), 568-586.
  • Martijn, C.; Vanderlinden, M.; Roefs, A.; Huijding, J.; and Jansen, A. Increasing body satisfaction of body concerned women through evaluative conditioning using social stimuli. Health Psychology, 29, 5 (2010), 514-520.
  • Mathwick, C., and Rigdon, E. Play, flow, and the online search experience. Journal of Consumer Research, 34, 2 (2004), 324-332.
  • McFerran, B.; Dahl, D. W.; Fitzsimons, G. J.; and Morales, A. C. I'll have what she's having: Effects of social influence and body type on the food choices of others. Journal of Consumer Research, 36, 6 (2010), 915-929.
  • Mendelson, B. K.; Mendelson, M. J.; and White, D. R. Body-esteem scale for adolescents and adults. Journal of Personality Assessment, 76, 1 (2001), 90-106.
  • Nantel, J. My virtual model: Virtual reality comes into fashion. Journal of Interactive Marketing, 18, 3 (2004), 73-87.
  • O'Cass, A. Fashion clothing consumption: Antecedents and consequences of fashion clothing involvement. European Journal of Marketing, 38, 7 (2004), 869-882.
  • Overby, J. W., and Lee, E.-J. The effects of utilitarian and hedonic online shopping value on consumer preference and intentions. Journal of Business Research, 59, 10-11 (2006), 1160-1166.
  • Park, J.; Lennon, S. J.; and Stoel, L. On-line product presentation: Effects on mood, perceived risk, and purchase intention. Psychology & Marketing, 22, 9 (2005), 695-719.
  • Park, J.; Stoel, L.; and Lennon, S. J. Cognitive, affective and conative responses to visual simulation: The effects of rotation in online product presentation. Journal of Consumer Behaviour, 7, 1 (2008), 72-87.
  • Randall, T.; Terwiesch, C.; and Ulrich, K. T. Principles for user design of customized products. California Management Review, 47, 4 (2005), 68-85.
  • Ringle, C. M.; Wende, S.; and Will, A. SmartPLS 2.0 (beta). University of Hamburg, Hamburg, Germany, 2005 (available at www.smartpls.de
  • Rosa, J. A.; Garbarino, E. C.; and Malter, A. J. Keeping the body in mind: The influence of body esteem and body boundary aberration on consumer beliefs and purchase intentions. Journal of Consumer Psychology, 16, 1 (2006), 79-91.
  • Samli, A. C., and Sirgy, M. J. A multidimensional approach in analysing store loyalty: A predictive mode. In K. Bernhart and B. Keheo (eds.), In the Changing Marketing Environment: New Theories and Applications. Chicago: American Marketing Association, 1981, pp. 113-116.
  • Schlosser, A. E. Experiencing products in the virtual world: The role of goal and imagery in influencing attitudes versus purchase intentions. Journal of Consumer Research, 30, 2 (2003), 184-198.
  • Schlosser, A. E. Posting versus lurking: Communicating in a multiple audience context. Journal of Consumer Research, 32, 2 (2005), 260-265.
  • Senecal, S., and Nantel, J. The influence of online product recommendations on consumers' online choices. Journal of Retailing, 80, 2 (2004), 159-169.
  • Shim, S.; Kotsiopulos, A.; and Knoll, D. S. Short, average height, tall, and big men: Body-cathexis, clothing and retail satisfactions, and clothing behavior. Perceptual and Motor Skills, 70, 1 (1990), 83-96.
  • Sirgy, M. J. Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9, 3 (1982), 287-300.
  • Sirgy, M. J.; Johar, J. S.; Samli, A. C.; and Claiborne, C. B. Self-congruity versus functional congruity: Predictors of consumer behavior. Journal of the Academy of Marketing Science, 19, 4 (1991), 363-375.
  • Sirgy, M. J.; Grewal, D.; Mangleburg, T. F.; Park, J.-O.; Chon, K.-S.; Clairbone, C. B.; Johar, J. S.; and Berkman, H. Assessing the predictive validity of two methods of measuring self-image congruence. Journal of the Academy of Marketing Science, 25, 3 (1997), 229-241.
  • Smeesters, D., and Mandel, N. Positive and negative media image effects on the self. Journal of Consumer Research, 32, 4 (2006), 576-582.
  • Smeesters, D.; Mussweiler, T.; and Mandel, N. The effects of thin and heavy media images on overweight and underweight consumers: Social comparison processes and behavioral implications. Journal of Consumer Research, 36, 6 (2010), 930-949.
  • Song, J. H., and Zinkhan, G. M. Determinants of perceived Web site interactivity. Journal of Marketing, 72, 2 (2008), 99-113.
  • Symons, C. S., and Johnson, B. T. The self-reference effect in memory: A meta-analysis. Psychological Bulletin, 121, 3 (1997), 371-394.
  • Tam, K. Y., and Ho, S. Y. Understanding the impact of Web personalization on user information processing and decision outcomes. MIS Quarterly, 30, 4 (2006), 865-890.
  • Tenenhaus, M.; Vinzi, V. E.; Chatelin, Y.-M.; and Lauro, C. PLS path modeling. Computational Statistics and Data Analysis, 48, 1 (2005), 159-205.
  • Trampe, D.; Stapel, D.; and Sireo, F. W. The self-activation effect of advertisements: Ads can affect whether and how consumers think about the self. Journal of Consumer Research, 37, 6 (2011), 1030-1046.
  • Trautmann, J.; Worthy, S. L.; and Lokken, K. L. Body dissatisfaction, bulimic symptoms, and clothing practices among college women. Journal of Psychology, 141, 5 (2007), 485-498.
  • U. S. Census Bureau. Monthly retail trade report. Washington, DC, 2010 (available at www.census.gov/retail/
  • Wang, L. C.; Baker, J.; Wagner, J. A.; and Wakefield, K. Can a retail Web site be social? Journal of Marketing, 71, 3 (2007), 143-157.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.