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International Journal of Electronic Commerce Volume 17, 2013 - Issue 3
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Original Article

Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks

Iryna Pentina University of Toledo
,
Bashar S. Gammoh University of Toledo
,
Lixuan Zhang Augusta State University
&
Michael Mallin University of Toledo
Pages 63-86 | Published online: 08 Dec 2014

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Xiang Gong, Christy M. K. Cheung, Kem Z.K. Zhang, Chongyang Chen & Matthew K.O. Lee. (2020) Cross-Side Network Effects, Brand Equity, and Consumer Loyalty: Evidence from Mobile Payment Market. International Journal of Electronic Commerce 24:3, pages 279-304.
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Kyungsub Stephen Choi & Il Im. (2015) Comparative Analysis of the Use of Mobile Microblogging and Nonmobile Online Message Board for Group Collaboration. International Journal of Electronic Commerce 19:4, pages 112-135.
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Pin Luarn, Jen-Chieh Yang & Yu-Ping Chiu. (2015) Why People Check In to Social Network Sites. International Journal of Electronic Commerce 19:4, pages 21-46.
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Ting Li, Guido Berens & Maikel de Maertelaere. (2013) Corporate Twitter Channels: The Impact of Engagement and Informedness on Corporate Reputation. International Journal of Electronic Commerce 18:2, pages 97-126.
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