Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks

References

• Aaker, J.L. Dimensions of brand personality. Journal of Marketing Research, 34, 3 (1997), 347-356.
   Google Scholar
• Aaker, J.L.; Fournier, S.; and Brasel, A.S. When good brands do bad. Journal of Consumer Research, 31, 1 (2004), 1-16.
   Google Scholar
• Andersen, S., and Baum, A. Transference in interpersonal relations: Inferences and affect based on significant-other representations. Journal of Personality, 62, 4 (1994), 459-497.
   Google Scholar
• Aron, A., and Aron, E.N. Self and self-expansion in relationship. In G. Fletcher and J. Fitness (eds.), Knowledge Structures in Close Relationship: A Social Psychological Approach. Hillsdale, NJ: Lawrence Erlbaum, 1996, pp. 325-344.
   Google Scholar
• Barnes, S., and Böhringer, M. Continuance usage intention in microblogging services: The case of Twitter. In S. Newell, E.A. Whitley, N. Pouloudi, J. Wareham, and L. Mathiassen (eds.), Proceedings of the 17th European Conference on Information Systems (ECIS 2009). Verona, Italy: Association for Information Systems, 2009, paper 298.
   Google Scholar
• Belk, R.W. Third world consumer culture. In E. Kumcu and A.F. Firat (eds.), Marketing and Development: Toward Broader Dimensions; Research in Marketing, Suppl. 4. Greenwich, CT: JAI Press, 1988, pp. 103-127.
   Google Scholar
• Bernard, J.J.; Zhang, M.; Sobel, K.; and Chowdury, A. Twitter power: Tweets as electronic word of mouth. Journal of the American Society for Information Science and Technology, 60, 11 (2009), 2169-2188.
   Google Scholar
• Bernd, H.; Zellner, G.; and Leist, S. Service integrators in business networks—The importance of relationship values. Electronic Markets, 21, 4 (2011), 215-235.
   Google Scholar
• Boyd, D.M., and Ellison, N.B. Social network sites: Definition, history, and scholarship. Journal of Computer Mediated Communications, 13, 1 (2008), 210-230.
   Google Scholar
• Business Week. Does social media sway online shopping? August 30, 2009 (available at www.businessweek.com/stories/2009-08-30/does-social-media-sway-online-shopping/
   Google Scholar
• Byrne, D. The Attraction Paradigm. New York: Academic Press, 1971.
   Google Scholar
• Chen, J.; Zhang, C.; and Xu, Y. The role of mutual trust in building members' loyalty to a C2C platform provider. International Journal of Electronic Commerce, 14, 1 (fall 2009), 147-171.
   Google Scholar
• Chen, Q., and Rodger, S. Development of an instrument to measure website personality. Journal of Interactive Advertising, 7, 1 (fall 2006), 47-64.
   Google Scholar
• Chen, S., and Andersen, S. Relationships from the past in the present: Significant other representations and transference in interpersonal life. In M.P. Zanna (ed.), Advances in Experimental Social Psychology, vol. 31. New York: Academic Press, 1999, pp. 123-190.
   Google Scholar
• Cheng, A., and Evans, M. Inside Twitter: An in-depth look inside the Twitter world. Sysomos Inc., June 2009 (available at www.sysomos.com/insidetwitter/
   Google Scholar
• Chidambaram, L. Relational development in computer-supported groups. MIS Quarterly, 20, 2 (1996), 143-165.
   Google Scholar
• Chin, W.; Peterson, R.; and Brown, S. Structural equation modeling in marketing: Some practical reminders. Journal of Marketing Theory and Practice, 16, 4 (2008), 287-298.
   Google Scholar
• Chin, W.W. Multi-group analysis with PLS. 2004 (available at http://disc-nt.cba.uh.edu/chin/plsfaq/multigroup.htm
   Google Scholar
• Corbett, P. Facebook demographics and statistics report 2010-145% growth in 1 year. 2010 (available at http://istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-growth-in-1-year/
   Google Scholar
• Coremetrics. Comprehensive measurement: The key to social media marketing success. White paper, Coremetrics, Armonk, NY, 2010.
   Google Scholar
• Debevec, K., and Iyer, E. The influence of spokespersons in altering a product's gender image: Implications for advertising effectiveness. Journal of Advertising, 15, 4 (1986), 12-20.
   Google Scholar
• Delgado-Ballester, E., and Hernández-Espallardo, M. Effect of brand associations on consumer reactions to unknown on-line brands. International Journal of Electronic Commerce, 12, 3 (spring 2008), 81-113.
   Google Scholar
• Dwyer, C.; Hiltz, S.R.; and Passerini, K. Trust and privacy concern within social networking sites: A comparison of Facebook and MySpace. Paper presented at the Thirteenth Americas Conference on Information Systems, Keyston, CO, August 9-12 (available at http://csis.pace.edu/~dwyer/research/DwyerAMCIS2007.pdf
   Google Scholar
• Evans, D.C.; Gosling, S.D.; and Carroll, A. What elements of an online social networking profile predict target-rater agreement in personality impressions? In E. Adar, M. Hurst, T. Finin, M. Glance, N. Nicolov, and B. Tseng (eds.), Proceedings of the International Conference on Weblogs and Social Media. Menlo Park, CA: AAAI Press, 2008 (available at www.aaai.org/Papers/ICWSM/2008/ICWSM08-013.pdf
   Google Scholar
• Festinger, L. A theory of cognitive dissonance. Journal of Psychology, 21, 1 (1946), 107-112.
   Google Scholar
• Fiske, S., and Pavelchak, M. Category-based versus piecemeal based affective responses: Developments in schema-triggered affect. In R.M. Sorrentino and E.T. Higgins (eds.), Handbook of Motivation and Cognition. New York: Guilford Press, 1986, pp. 167-203.
   Google Scholar
• Fiske, S., and Taylor, S. Social Cognition, 2d ed. New York: McGraw-Hill, 1991.
   Google Scholar
• Fornell, C., and Bookstein, F. Two structural equation models: LISREL and PLS applied to consumer exit-voice theory. Journal of Marketing Research, 19, 4 (1982), 440-452.
   Google Scholar
• Fornell, C., and Larcker, D.F. Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 1 (1981), pp. 39-50.
   Google Scholar
• Fournier, S. Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24, 4 (1998), 343-373.
   Google Scholar
• Gladwell, M. Blink. London: Penguin Books, 2005.
   Google Scholar
• Google ad planner. (available at www.google.com/adplanner/static/top1000/
   Google Scholar
• Gosling, S.D.; Gaddis, S.; and Vazire, S. First impressions from the environments that we create and inhabit. In J. Skowronski and N. Ambady (eds.), First Impressions. New York: Guilford, 2008, pp. 334-356.
   Google Scholar
• Gosling, S.D.; Rentfrow, P.J.; and Swann, W.B. A very brief measure of the big-five personality domains. Journal of Research in Personality, 37, 6 (2003), 504-528.
   Google Scholar
• Gu, R.; Oh, L.-B.; and Wang, K. Determinants of customer loyalty for social networking sites. In R. Sharman, H.R. Rao, and T.S. Raghu (eds.), Exploring the Grand Challenges for Next Generation E-Business. Lecture Notes in Business Information Processing, vol. 52, no. 2. Heidelberg: Springer, 2011, pp. 206-212.
   Google Scholar
• Hargadon, A.B., and Douglas, Y. When innovations meet institutions: Edison and the design of the electric light. Administrative Science Quarterly, 46, 3 (2001), 476-501.
   Google Scholar
• Harrison-Walker, J. The measurement of word-of-mouth communication and an investigation of service quality and customer commitment as potential antecedents. Journal of Service Research, 4, 1 (2001), 60-75.
   Google Scholar
• Heider, F. The Psychology of Interpersonal Relations. New York: Wiley, 1958.
   Google Scholar
• Henseler, J. A new and simple approach to multi-group analysis in partial least squares path modeling. In H. Martens, T. Naes, and M. Martens (eds.), Causalities Explored by Indirect Observation: Proceedings of the 5th International Symposium on PLS and Related Methods (PLS'07). Ås, Norway: Emerald Group, 2007, pp. 104-107.
   Google Scholar
• Henseler, J.; Ringle, C.; and Sinkovics, R. The use of partial least squares path modeling in international marketing. In R.R. Sinkovics and P.N. Ghauri (eds.), Advances in International Marketing, vol. 20. Bingley, UK: Emerald, 2009, pp. 277-320.
   Google Scholar
• Huber, F.; Vollhardt, K.; Matthes, I.; and Vogles, J. Brand misconduct: Consequences on consumer-brand relationships. Journal of Business Research, 63, 11 (2010), 1113-1120.
   Google Scholar
• Imoderate. Engaging consumers via Facebook, Twitter makes them more likely to buy, recommend. Press release, Boston, March 10, 2010 (available at www.imoderate.com/engaging-consumers-via-facebook-twitter-makes-them-more-likely-to-buy-recommend/
   Google Scholar
• Kressmann, F.; Sirgy, J.M.; Hermann, A.; Huber, F.; Huber, S.; and Lee, D.-J. Direct and indirect effects of self-image congruence on brand loyalty. Journal of Business Research, 59, 9 (September 2006), 955-964.
   Google Scholar
• Langmeyer, L., and Walker, M. A first step to identify the meaning in celebrity endorsers. In R.R. Holman and M.R. Solomon (eds.), Advances in Consumer Research, vol. 18. Provo, UT: Association for Consumer Research, 1991, pp. 364-371.
   Google Scholar
• Levin, A.M.; Levin, I.P.; and Heath, C.E. Product category dependent consumer preferences for online and offline shopping features and their influence on multi-channel retail alliances. Journal of Electronic Commerce Research, 4, 3 (2003), 85-93.
   Google Scholar
• Li, D.; Browne, G.J.; and Wetherbe, J.C. Why do Internet users stick with a specific Web site? A relationship perspective. International Journal of Electronic Commerce, 10, 4 (summer 2006), 105-141.
   Google Scholar
• Liang, T.-P.; Ho, Y.-T.; Li, Y.-W.; and Turban, E. What drives social commerce: The role of social support and relationship quality. International Journal of Electronic Commerce, 16, 2 (winter 2011-12), 69-90.
   Google Scholar
• Lowry, P.B.; Vance, A.; Moody, G.; Beckman, B.; and Read, A. Explaining and predicting the impact of branding alliances and Web site quality on initial consumer trust of e-commerce Web sites. Journal of Management Information Systems, 24, 4 (spring 2008), 199-224.
   Google Scholar
• McCracken, G. Culture and Consumption. Bloomington: Indiana University Press, 1988.
   Google Scholar
• Motion, J.; Leitch, S.; and Brodie, R. Equity in corporate co-branding: The case of Adidas and the All Blacks. European Journal of Marketing, 37, 7/8 (2003), 1080-1094.
   Google Scholar
• Muniz, A.M., and O'Guinn, T.C. Brand community. Journal of Consumer Research, 27, 4 (2001), 412-432.
   Google Scholar
• Nielsen. Social networks/blogs now account for one in every four and a half minutes online. 2010 (available at http://blog.nielsen.com/nielsenwire/online_mobile/social-media-accounts-for-22-percent-of-time-online/
   Google Scholar
• Ohanian, R. The impact of celebrity spokespersons' perceived image on consumers' intention to purchase. Journal of Advertising Research, 31, 1 (1991), 46-54.
   Google Scholar
• Okazaki, S. Excitement or sophistication? A preliminary exploration of online brand personality. International Marketing Review, 23, 3 (2006), 279-303.
   Google Scholar
• Owyang, J.; Bernoff, J.; Pflaum, C.N.; and Bowen, E. The future of the social web. Forrester Research, Cambridge, MA, April 27, 2009 (available at www.forrester.com/rb/Research/future_of_social_web/q/id/46970/t/2/
   Google Scholar
• Park, N.; Kee, K.; and Valenzuela, S. Being immersed in social networking environment: Facebook groups, uses and gratifications, and social outcomes. Cyberpsychology & Behavior, 12, 6 (2009), 729-733.
   Google Scholar
• Park, S.; Choi, D.; and Kim, J. Visualizing e-brand personality: Exploratory studies on visual attributes and e-brand personalities in Korea. International Journal of Human-Computer Interaction, 19, 1 (2005), 7-34.
   Google Scholar
• Parker, B.T. A comparison of brand personality and brand user-imagery congruence. Journal of Consumer Marketing, 26, 3 (2009), 175-184.
   Google Scholar
• Pelling, E., and White, K. The theory of planned behavior applied to young people's use of social networking web sites. Cyberpsychology & Behavior, 12, 6 (2009), 755-759.
   Google Scholar
• Peterson, R., and Wilson, W. Measuring customer satisfaction: Fact and artifact. Journal of the Academy of Marketing Science, 20, 1 (1992), 61-71.
   Google Scholar
• Pew Research. Older adults and social media. Washington, DC, August 27, 2010 (available at http://pewinternet.org/Reports/2010/Older-Adults-and-Social-Media.aspx
   Google Scholar
• Pitta, D.A. Integrating social media with online retailing. Journal of Consumer Marketing, 8, 4 (2011) (available at www.emeraldinsight.com/journals.htm?issn=0736-3761&volume=28&issue=4&articleid=1937180&show=html/
   Google Scholar
• Poddar, A.; Donthu, N.; and Wei, Y.J. Web site customer orientations, Web site quality, and purchase intentions: The role of Web site personality. Journal of Business Research, 62, 4 (2009), 441-450.
   Google Scholar
• Podsakoff, P.M.; MacKenzie, S.B.; Lee, J.Y.; and Podsakoff, N.P. Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88, 5 (2003), 879-903.
   Google Scholar
• Pookulangara, S., and Koesler, K. Cultural influence on consumers' usage of social networks and its impact on online purchase intentions. Journal of Retailing & Consumer Services, 18, 4 (2011), 348-354.
   Google Scholar
• Raacke, J., and Bonds-Raacke, J. MySpace and Facebook: Applying the uses and gratifications theory to exploring friend-networking sites. Cyberpsychology & Behavior, 11, 2 (2008), 169-174.
   Google Scholar
• Ramaseshan, B., and Tsao, H.-Y. Moderating effects of the brand concept on the relationship between brand personality and perceived quality. Journal of Brand Management, 14, 6 (2007), 458-466.
   Google Scholar
• Ringle, C.M.; Wende, S.; and Will, A. Smart PLS 2.0 (beta). Hamburg, 2005 (available at www.smartpls.de
   Google Scholar
• Ruth, J., and Simonin, B. Brought to you by brand A and brand B. Journal of Advertising, 32, 3 (2003), 19-30.
   Google Scholar
• Salancik, G.R., and Pfeffer, J. An examination of the need-satisfaction models of job attitudes. Administrative Science Quarterly, 22, 3 (1977), 427-456.
   Google Scholar
• Siguaw, J.; Mattila, A.; and Austin, J. The brand-personality scale: An application for restaurants. Cornell Hotel and Restaurant Administration Quarterly, 40, 3 (1999), 48-55.
   Google Scholar
• Sirgy, M.J. Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9, 4 (1982), 287-300.
   Google Scholar
• Sirgy, M.J. Self-Congruity: Toward a Theory of Personality and Cybernetics. New York: Praeger, 1986.
   Google Scholar
• Sirgy, M.J.; Grewal, D.; and Mangleburg, T. Retail environment, self-congruity, and retail patronage: An integrative model and a research agenda. Journal of Business Research, 49, 2 (2000), 127-138.
   Google Scholar
• Smit, E.; Bronner, F.; and Tolboom, M. Brand relationship quality and its value for personal contact. Journal of Business Research, 60, 6 (2007), 627-633.
   Google Scholar
• Sprott, D.; Czellar, S.; and Spangenberg, E. The importance of a general measure of brand engagement on market behavior: Development and validation of a scale. Journal of Marketing Research, 46, 1 (2009), 92-104.
   Google Scholar
• Sweeney, J.C., and Brandon, C. Brand personality: Exploring the potential to move from factor analytical to circumplex models. Psychology and Marketing, 23, 8 (2006), 639-663.
   Google Scholar
• Tajfel, H., and Turner, J. C. The social identity theory of intergroup behavior. In S. Worchel and W.G. Austin (eds.), Psychology of Intergroup Relations. Chicago: Nelson-Hall, 1995, pp. 7-24.
   Google Scholar
• Till, B.D. Managing athlete endorser image: The effect of endorsed product. Sport Marketing Quarterly, 10, 1 (2001), 35-42.
   Google Scholar
• Valette-Florence, P.; Guizani, H.; and Merunka, D. The impact of brand personality and sales promotions on brand equity. Journal of Business Research, 64, 1 (2011), 24-28.
   Google Scholar
• Vargo, S., and Lusch, R.F. Evolving to a new dominant logic for marketing. Journal of Marketing, 68, 1 (2004), 1-17.
   Google Scholar
• Veblen, T. The Theory of the Leisure Class: An Economic Study of Institutions: Volume 1, The Collected Works of Thorstein Veblen, 1899. London: Routledge, 1994.
   Google Scholar
• Wehrli, S. Personality on social network sites: An application of the five factor model. ETH Zurich Sociology Working Paper, September 2008 (available at http://repec.ethz.ch/ets/papers/wehrli_studivz_big5.pdf
   Google Scholar
• Zhang, M.; Bernard, J.J.; and Chowdhury, A. Business engagement on Twitter: A path analysis. Electronic Markets, 21, 3 (2011), 161-175.
   Google Scholar