Citations (117)
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Xuan Zhou, Chen Lou & Xun (Irene) Huang. (2023) Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness. Journal of Advertising 0:0, pages 1-17.
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Tianjiao Wang & Rachelle Pavelko. (2023) Engaging Audience on Social Media: The Persuasive Impact of Fit Between Humor and Regulatory Focus in Health Messages. Health Communication 0:0, pages 1-12.
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Chingching Chang. (2023) Examining the effectiveness of public service announcements in encouraging pro-health behaviors: self-referent mental simulation and empowerment as mediators. International Journal of Advertising 0:0, pages 1-25.
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Hongmin Ahn, Mark Yi-Cheon Yim & Yongjun Sung. (2022) When verbal metaphors become more persuasive: the interplay between goal orientation of ad claims and metaphor. International Journal of Advertising 41:3, pages 541-562.
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Tyler Milfeld, Eric Haley & Daniel J. Flint. (2021) A Fresh Start for Stigmatized Groups: The Effect of Cultural Identity Mindset Framing in Brand Advertising. Journal of Advertising 50:5, pages 603-621.
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Jacob A. Rohde, Seth M. Noar, Hannah Prentice-Dunn, Alex Kresovich & Marissa G. Hall. (2021) Comparison of Message and Effects Perceptions for The Real Cost E-Cigarette Prevention Ads. Health Communication 36:10, pages 1222-1230.
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Diego Gómez-Carmona, Francisco Muñoz-Leiva, Francisco Liébana-Cabanillas, Ana Nieto-Ruiz, Myriam Martínez-Fiestas & Cristina Campoy. (2021) The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study. Environmental Communication 15:6, pages 813-841.
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Arpita Agnihotri & Saurabh Bhattacharya. (2021) Endorsement Effectiveness of Celebrities versus Social Media Influencers in the Materialistic Cultural Environment of India. Journal of International Consumer Marketing 33:3, pages 280-302.
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Bingjing Mao, Soyoon Kim & Wei Peng. (2021) The Interplay between Message Framing and Message Recipients’ Regulatory Focus in Promoting HPV Prevention Strategies. Journal of Health Communication 26:2, pages 92-103.
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Alexis T. Franzese, Dan V. Blalock, Kyla M. Blalock, Sarah M. Wilson, Alyssa Medenblik, Philip R. Costanzo & Timothy J. Strauman. (2021) Regulatory Focus and Substance Use in Adolescents: Protective Effects of Prevention Orientation . Substance Use & Misuse 56:1, pages 33-38.
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Ruoxu Wang, Yan Huang & George Anghelcev. (2020) Exploring the Effects of Compliance/Non-Compliance Message Framing, Desirability of End States, and Brand Zealotry on Consumers’ Responses to Wearables Advertising. Journal of Promotion Management 26:7, pages 964-985.
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Lisa Monahan & Marisabel Romero. (2020) Heading the Right Way? The Influence of Motion Direction in Advertising on Brand Trust. Journal of Advertising 49:3, pages 250-269.
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Sang Yeal Lee, Ji Young Lee & Hongmin Ahn. (2020) Deflecting resistance to persuasion: exploring CSR message strategies on consumer evaluations. Journal of Applied Communication Research 48:3, pages 393-412.
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Ming-Yi Chen. (2020) Portraying product or cause in charity advertising: how execution style and appeal type affects prosocial attitudes by enhancing perceived personal roles. International Journal of Advertising 39:3, pages 342-364.
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Ann B. Brewster, Wilkie A. Wilson & Timothy J. Strauman. (2019) Takin’ It to the Streets: Approach/Avoidance Motivation in the Lives of At-Risk Youth. Psychological Inquiry 30:3, pages 147-150.
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Brahim Zarouali, Karolien Poels, Michel Walrave & Koen Ponnet. (2019) The impact of regulatory focus on adolescents’ evaluation of targeted advertising on social networking sites. International Journal of Advertising 38:2, pages 316-335.
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Seth M. Noar, Trevor Bell, Dannielle Kelley, Joshua Barker & Marco Yzer. (2018) Perceived Message Effectiveness Measures in Tobacco Education Campaigns: A Systematic Review. Communication Methods and Measures 12:4, pages 295-313.
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Soo Yeong Ewe, Ferdinand A. Gul, Christina Kwai Choi Lee & Chia Yen Yang. (2018) The Role of Regulatory Focus and Information in Investment Choice: Some Evidence Using Visual Cues to Frame Regulatory Focus. Journal of Behavioral Finance 19:1, pages 89-100.
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Seungae Lee & Michael Mackert. (2017) “People” can be better than “you”: The moderating role of regulatory focus on self-referencing messages in physical activity promotion campaigns among college students. Health Marketing Quarterly 34:3, pages 157-174.
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Tae Hyun Baek & Sukki Yoon. (2017) Guilt and Shame: Environmental Message Framing Effects. Journal of Advertising 46:3, pages 440-453.
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Sidharth Muralidharan. (2016) Spoofing: social commentary or effective marketing tool? Testing promotion vs. prevention message frames in college students’ fight against obesity. Social Influence 11:3, pages 151-165.
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Michael B. Devlin & Sydney Dillard. (2016) The preventative power of “pink”: Delineating the effects of social identification and protection motivation theory in breast cancer-related advertisements. Health Marketing Quarterly 33:3, pages 274-290.
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Gyu-Hyeon Choi & Junyong Kim. (2016) Effects of displaying social enterprise certification information on consumers’ product evaluations and purchase intentions. Journal of Global Scholars of Marketing Science 26:2, pages 185-197.
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Sun-Young Park & Cynthia R. Morton. (2015) The Role of Regulatory Focus, Social Distance, and Involvement in Anti-High-Risk Drinking Advertising: A Construal-Level Theory Perspective. Journal of Advertising 44:4, pages 338-348.
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Atul A. Kulkarni & Hong Yuan. (2015) Effect of Ad-Irrelevant Distance Cues on Persuasiveness of Message Framing. Journal of Advertising 44:3, pages 254-263.
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Jessica Wyllie, Stacey Baxter & Alicia Kulczynski. (2015) Healthy Kids: Examining the Effect of Message Framing and Polarity on Children's Attitudes and Behavioral Intentions. Journal of Advertising 44:2, pages 140-150.
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Tae
Hyun Baek, Lijiang Shen & LeonardN. Reid. (2013) Effects of Message Framing in Anti–Binge Drinking PSAs: The Moderating Role of Counterfactual Thinking. Journal of Health Communication 18:4, pages 442-458.
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Hsuan-Hsuan Ku, Chien-Chih Kuo, Ching-Luen Wu & Chih-Ying Wu. (2012) Communicating Green Marketing Appeals Effectively. Journal of Advertising 41:4, pages 41-50.
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Ioannis Kareklas, JeffreyR. Carlson & DarrelD. Muehling. (2012) The Role of Regulatory Focus and Self-View in “Green” Advertising Message Framing. Journal of Advertising 41:4, pages 25-39.
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Ohyoon Kwon & Yongjun Sung. (2012) Shifting Selves and Product Reviews: How the Effects of Product Reviews Vary Depending on the Self-Views and Self-Regulatory Goals of Consumers. International Journal of Electronic Commerce 17:1, pages 59-82.
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Sun-Young Park. (2012) The Effects of Message Framing and Risk Perceptions for HPV Vaccine Campaigns: Focus on the Role of Regulatory Fit. Health Marketing Quarterly 29:4, pages 283-302.
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Danny
Tengti Kao. (2012) Exploring the effect of regulatory focus on ad attitudes: The moderating roles of message sidedness and argument quality. International Journal of Psychology 47:2, pages 142-153.
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D Bewsell, H Bigsby & R Cullen. (2012) Using involvement to understand individual responses to an issue: the case of New Zealand biosecurity. New Zealand Journal of Agricultural Research 55:1, pages 73-88.
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Julia Braverman & Jeana
H. Frost. (2012) Matching the Graphical Display of Data to Avoidance Versus Approach Motivation Increases Outcome Expectancies. The Journal of Social Psychology 152:2, pages 228-245.
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Yongjun Sung & SejungMarina Choi. (2011) Increasing Power and Preventing Pain. Journal of Advertising 40:1, pages 71-86.
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CameliaC. Micu & TilottamaG. Chowdhury. (2010) The Effect of Message's Regulatory Focus and Product Type on Persuasion. Journal of Marketing Theory and Practice 18:2, pages 181-190.
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Jeremy Kees, Scot Burton & AndreaHeintz Tangari. (2010) The Impact of Regulatory Focus, Temporal Orientation, and Fit on Consumer Responses to Health-Related Advertising. Journal of Advertising 39:1, pages 19-34.
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Chih-Ching Yu & Ching Lu. (2023) Reassessing the Impact of Fear Appeals in Sustainable Consumption Communication: An Investigation into Message Types and Message Foci. Sustainability 15:23, pages 16442.
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Tatiana Anisimova, Soniya Billore & Philip J. Kitchen. (2023) Ego-depletion is in the way: the challenges of controlled communication and the role of the regulatory focus theory in sustainable goals pursuit. Journal of Communication Management.
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Yuan Wen, Shipra Gupta & Merve Coskun. (2023) To wear or not to wear? The influence of regulatory focus and individual cultural orientation on face mask wearing. Journal of Consumer Affairs 57:3, pages 1324-1351.
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Bharadhwaj Sivakumaran, Harindranath R. M., Nachiketas Nandakumar & Ekta Srivastava. (2023) Public service announcements: A literature review and way forward. International Journal of Consumer Studies.
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Yoon‐Joo Lee, Hye Jin Yoon & Jinho Joo. (2023) Role of fresh start mindset framing in reducing stigma and promoting mental health help‐seeking behavior. Journal of Consumer Behaviour 22:3, pages 701-720.
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Yuhosua Ryoo & WooJin Kim. (2023) Approach versus Avoidance: A Self-Regulatory Perspective on Hypocrisy Induction in Anti-Cyberbullying CSR Campaigns. Journal of Business Ethics.
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Kelly Naletelich, Seth Ketron, Nancy Spears & J. Alejandro Gelves. (2022) Using representational and abstract imagery to create regulatory fit effects. Psychology & Marketing 40:3, pages 579-595.
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Saurabh Dhawan & Simon Hegelich. 2023. Digital Phenotyping and Mobile Sensing. Digital Phenotyping and Mobile Sensing
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Arpita Agnihotri, Saurabh Bhattacharya, Natalia Yannopoulou & Martin J. Liu. (2022) Examining social media engagement through health-related message framing in different cultures. Journal of Business Research 152, pages 349-360.
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Kaleb Shiferaw Jada & Marrit van den Berg. (2022) Identifying effective message-framing techniques in behaviour change communication for healthy diets: An experimental study of promoting biofortified maize adoption in Ethiopia. Appetite 178, pages 106263.
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Jonghan Hyun. (2021) Investigating the role of regulatory focus in apparel attribute prioritization. Journal of Fashion Marketing and Management: An International Journal 26:4, pages 565-581.
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Sun-Hwa Kim, Ran Huang & Seeun Kim. (2022) Exploring advertising strategy for restaurants sourcing locally: The interplay of benefit appeal and regulatory focus. Journal of Hospitality and Tourism Management 50, pages 127-138.
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Kyongseok Kim & Hyang-Sook Kim. (2022) Visuals misleading consumers? Testing the visual superiority effect in advertising. Journal of Consumer Marketing 39:1, pages 78-92.
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Diego Gómez-Carmona, Francisco Muñoz-Leiva, Alberto Paramio, César Serrano-Domínguez & Francisco Liébana-Cabanillas. (2022) Influencia de la apelación del mensaje en la atención. Un estudio de eye-tracking. Vivat Academia, pages 33-60.
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Anwar Sadat Shimul, Isaac Cheah & Andrew Jerr Lou. (2021) Regulatory focus and junk food avoidance: The influence of health consciousness, perceived risk and message framing. Appetite 166, pages 105428.
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Merve GEÇİKLİ. (2021) Pragmatic Force of Covid-19 Ads as Health Protection Practices in Mass Media Discourse: A Contrastive Analysis StudyMedya Söyleminde Sağlık Koruma Faaliyeti Olarak Covid-19 Reklamlarının Edimsel Eylemi: Bir Karşıtsal Çözümleme Çalışması. MANAS Sosyal Araştırmalar Dergisi 10:2, pages 1214-1224.
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Ulf Diefenbach, Benedikt Schnellbächer & Sven Heidenreich. (2020) Using regulatory fit in cost reduction announcements. Journal of Accounting & Organizational Change 17:2, pages 217-241.
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Jacob D. Teeny, Joseph J. Siev, Pablo Briñol & Richard E. Petty. (2020) A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion. Journal of Consumer Psychology 31:2, pages 382-414.
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Bong Keun Jeong, Tom Yoon & Sarah S. Khan. (2020) Improving the Effectiveness of Anti-Piracy Educational Deterrence Efforts: The Role of Message Frame, Issue Involvement, Risk Perception, and Message Evidence on Perceived Message Effectiveness. Journal of Theoretical and Applied Electronic Commerce Research 16:3, pages 298-319.
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Hsiang-Ming Lee, Ya-Hui Hsu & Tsai Chen. (2020) The Moderating Effects of Self-Referencing and Relational-Interdependent Self-Construal in Anti-Smoking Advertising for Adolescents. International Journal of Environmental Research and Public Health 17:22, pages 8481.
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Xi Yu, Huiling Huang, Stephanie Q. Liu & Zhi Lu. (2020) Signaling authenticity of ethnic cuisines via handwriting. Annals of Tourism Research 85, pages 103054.
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İ̇brahim AYDIN & İ̇brahim YILDIRIM. (2020) The Effects of Negative-Framed Antismoking Public Service Announcements Pertain to Health Risks on High School Students. Anadolu Üniversitesi Sosyal Bilimler Dergisi 20:2, pages 29-44.
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Fei Wang, Xiang Wang & Zuo‐Jun Wang. (2019) Threat appeals in public service announcements: Effects of message framing and relationship norms. PsyCh Journal 9:3, pages 316-326.
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Fu Liu, Zhenzhong Zhu, Haipeng (Allan) Chen & Xingbo Li. (2020) Beauty in the eyes of its beholders: Effects of design novelty on consumer preference. Journal of Retailing and Consumer Services 53, pages 101969.
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Kelly Naletelich, Seth Ketron & Nancy Spears. (2019) Driving down danger: Using regulatory focus and elaborative approach to reduce intentions to text & drive. Journal of Business Research 100, pages 61-72.
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Ashley O’Connor, Amy Ladebue, Jamie Peterson, Ryan Davis, Susan Jung Grant, Marina McCreight & Anne Lambert-Kerzner. (2018) Creating and testing regulatory focus messages to enhance medication adherence. Chronic Illness 15:2, pages 124-137.
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Linda Lemarié, François Bellavance & Jean-Charles Chebat. (2019) Regulatory focus, time perspective, locus of control and sensation seeking as predictors of risky driving behaviors. Accident Analysis & Prevention 127, pages 19-27.
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Belinda Vigors. (2019) Citizens’ and Farmers’ Framing of ‘Positive Animal Welfare’ and the Implications for Framing Positive Welfare in Communication. Animals 9:4, pages 147.
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Linda N. Douma, Ellen Uiters & Danielle R. M. Timmermans. (2019) Do people with a different goal-orientation or specific focus make different decisions about colorectal cancer-screening participation?. PLOS ONE 14:2, pages e0213003.
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Min-Hsin Su, Jiawei Liu & Douglas M. McLeod. (2019) Pathways to news sharing: Issue frame perceptions and the likelihood of sharing. Computers in Human Behavior 91, pages 201-210.
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Koteswara Ivaturi & Cecil Chua. (2019) Framing norms in online communities. Information & Management 56:1, pages 15-27.
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Meng Zhang, Guang-yu Zhang, Dogan Gursoy & Xiao-rong Fu. (2018) Message framing and regulatory focus effects on destination image formation. Tourism Management 69, pages 397-407.
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Georgiana Craciun, Dongwoo Shin & Jason Q. Zhang. (2017) Safe driving communication: A regulatory focus perspective. Journal of Consumer Behaviour 16:6, pages e50-e60.
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Diane B. Francis, Seth M. Noar, Sarah D. Kowitt, Kristen L. Jarman & Adam O. Goldstein. (2017) Believability of new diseases reported in the 2014 Surgeon General's Report on smoking: Experimental results from a national survey of US adults. Preventive Medicine 99, pages 94-98.
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Ohyoon Kwon. (2017) Linking Health Risk Information Seeking and Health Behavioral Intentions. The Korean Journal of Consumer and Advertising Psychology 18:2, pages 293-313.
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Doori Song & Cynthia R. Morton. (2016) The Influence of Regulatory Focus on the Effect of Product Cues. Psychology & Marketing 33:11, pages 917-933.
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Hwanho Ha & Chung gyu Byun. (2016) The Effects of Regulatory Focus and Psychological Distance on Entrepreneurial Intention. Asia-Pacific Journal of Business Venturing and Entrepreneurship 11:2, pages 1-8.
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Laurie Balbo & Marie-Laure Gavard-Perret. (2015) Effects of message framing on intentions towards the Pap test: Moderation by the objective of the recommended behavior, mediated by the valence of mental imagery. Recherche et Applications en Marketing (English Edition) 30:3, pages 6-32.
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Tilottama Ghosh Chowdhury, Camelia Micu, S. Ratneshwar & Eunjin Anna Kim. (2015) What to Get and What to Give Up: How Different Decision Tasks and Product Types Affect the Persuasiveness of Promotion- versus Prevention-Focused Messages. Psychology & Marketing 32:9, pages 920-933.
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Chien-Huang Lin & Ming-Yi Chen. (2015) “Being hooked” by a brand story: a view of regulatory focus. European Journal of Marketing 49:5/6, pages 692-712.
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Kim-Pong Tam. (2015) Are anthropomorphic persuasive appeals effective? The role of the recipient's motivations. British Journal of Social Psychology 54:1, pages 187-200.
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Ramona Ludolph & Peter J. Schulz. (2015) Does regulatory fit lead to more effective health communication? A systematic review. Social Science & Medicine 128, pages 142-150.
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Katrina A. Graham, Jonathan C. Ziegert & Johnna Capitano. (2013) The Effect of Leadership Style, Framing, and Promotion Regulatory Focus on Unethical Pro-Organizational Behavior. Journal of Business Ethics 126:3, pages 423-436.
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George Anghelcev, Mun-Young Chung, Sela Sar & Brittany R.L. Duff. (2015) A ZMET-based analysis of perceptions of climate change among young South Koreans. Journal of Social Marketing 5:1, pages 56-82.
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Lucy Popova, Torsten B Neilands & Pamela M Ling. (2014) Testing messages to reduce smokers’ openness to using novel smokeless tobacco products. Tobacco Control 23:4, pages 313-321.
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Scott Motyka, Dhruv Grewal, Nancy M. Puccinelli, Anne L. Roggeveen, Tamar Avnet, Ahmad Daryanto, Ko de Ruyter & Martin Wetzels. (2013) Regulatory fit: A meta‐analytic synthesis. Journal of Consumer Psychology 24:3, pages 394-410.
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Seonjeong (Ally) Lee & Haemoon Oh. (2013) Effective Communication Strategies for Hotel Guests’ Green Behavior. Cornell Hospitality Quarterly 55:1, pages 52-63.
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George Anghelcev & Sela Sar. (2014) In the mood for [the right kind of] social marketing communication. Journal of Social Marketing 4:1, pages 38-57.
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Dong Hoo Kim & Yongjun Sung. (2013) Gucci versus Old Navy: Interplay of Brand Personality and Regulatory Focus in Advertising Persuasion. Psychology & Marketing 30:12, pages 1076-1087.
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Danny Tengti Kao. (2013) The impacts of goal orientation, terminology effect, and source credibility on communication effectiveness. Journal of Applied Social Psychology 43:10, pages 2007-2016.
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Tae Hyun Baek & Leonard N. Reid. (2013) The Interplay of Mood and Regulatory Focus in Influencing Altruistic Behavior. Psychology & Marketing 30:8, pages 635-646.
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Olya Bullard & Rajesh V. Manchanda. (2012) Do sustainable products make us prevention focused?. Marketing Letters 24:2, pages 177-189.
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Joseph Cesario, Katherine S. Corker & Sara Jelinek. (2013) A self-regulatory framework for message framing. Journal of Experimental Social Psychology 49:2, pages 238-249.
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Shu‐Hsun Ho & Shu‐Ting Chuang. (2012)
The influence of lay theories of
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김기한, 방신웅 & 김인준. (2012) Health Communication Strategies to Promote the Public’s Participation in Physical Activities: The Effects of Message Framing and Audience Regulatory Fit. Korean Journal of Sport Science 23:3, pages 586-597.
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Carolina Obino Corrêa Werle, Sabine Boesen-Mariani, Marie-Laure Gavard-Perret & Stéphanie Berthaud. (2016) Preventing Youth Obesity: The Efficacy of the Social Risk Argument on Eating Intentions and Behaviors. Recherche et Applications en Marketing (English Edition) 27:3, pages 3-27.
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Carolina Obino Corrêa Werle, Sabine Boesen-Mariani, Marie-Laure Gavard-Perret & Stéphanie Berthaud. (2012) Prévention de l'obésité auprès des adolescents: l'efficacité de l'argument « risque social » sur les intentions et comportements alimentaires. Recherche et Applications en Marketing (French Edition) 27:3, pages 3-29.
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Hsuan‐Hsuan Ku, Chien‐Chih Kuo & Tzu‐Wei Kuo. (2012) The Effect of Scarcity on the Purchase Intentions of Prevention and Promotion Motivated Consumers. Psychology & Marketing 29:8, pages 541-548.
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Jacob B. Hirsh, Sonia K. Kang & Galen V. Bodenhausen. (2012) Personalized Persuasion. Psychological Science 23:6, pages 578-581.
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Denise Bortree, Lee Ahern, Xue Dou & Alexandra Nutter Smith. (2011)
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Gina S. MohrDonald R. LichtensteinChris Janiszewski. (2012) The Effect of Marketer-Suggested Serving Size on Consumer Responses: The Unintended Consequences of Consumer Attention to Calorie Information. Journal of Marketing 76:1, pages 59-75.
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LEEN ADAMS, TINEKE FASEUR & MAGGIE GEUENS. (2011) The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers. Journal of Consumer Affairs 45:2, pages 275-305.
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Marijn H.C. Meijers & Diederik A. Stapel. (2011) RETRACTED: Me tomorrow, the others later: How perspective fit increases sustainable behavior. Journal of Environmental Psychology 31:1, pages 14-20.
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Jason Q. Zhang, Georgiana Craciun & Dongwoo Shin. (2010) When does electronic word-of-mouth matter? A study of consumer product reviews. Journal of Business Research 63:12, pages 1336-1341.
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Verônica Feder Mayer & Marcos Gonçalves Avila. (2010) A influência da estruturação da mensagem em comportamentos relacionados à saúde: um teste experimental. Saúde e Sociedade 19:3, pages 685-697.
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KimJaeHwi, 박인희 & 김태훈. (2010) Effective persuasion message type depending on when people get the results of preventive behavior: Based on construal level theory. The Korean Journal of Consumer and Advertising Psychology 11:3, pages 451-474.
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Dara G. Friedman-Wheeler, Hilda Rizzo-Busack, Elizabeth McIntosh, Anthony H. Ahrens & David A.F. Haaga. (2010) Manipulating regulatory focus in cigarette smokers. Addictive Behaviors 35:5, pages 530-532.
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Abigail A. Scholer & E. Tory Higgins. 2010. Handbook of Personality and Self‐Regulation. Handbook of Personality and Self‐Regulation
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Anwar Sadat Shimul, Isaac Cheah & Andrew Jerr Lou. (2021) Regulatory Focus and Junk Food Avoidance: The Influence of Health Consciousness, Perceived Risk and Message Framing. SSRN Electronic Journal.
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Kelly Haws, William O. Bearden & Utpal M. Dholakia. (2011) Situational and Trait Interactions Among Goal Orientations. SSRN Electronic Journal.
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Kelly Haws, Utpal M. Dholakia & William O. Bearden. (2009) An Assessment of Chronic Regulatory Focus Measures. SSRN Electronic Journal.
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