Citations (164)
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Jeongmin Ham, Sitan Li, Pratik Shah & Matthew S. Eastin. (2023) The “Mixed” Reality of Virtual Brand Endorsers: Understanding the Effect of Brand Engagement and Social Cues on Technological Perceptions and Advertising Effectiveness. Journal of Interactive Advertising 23:2, pages 98-113.
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Russell B. Williams. (2020) Location, Integration, Interruption: Visual Properties and Recognition of Video Game Advertising. Journal of Promotion Management 26:2, pages 253-276.
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Gunwoo Yoon. (2019) Advertising in Digital Games: A Bibliometric Review. Journal of Interactive Advertising 19:3, pages 204-218.
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Dong Hoo Kim, Seoyeon Kim & Doori Song. (2019) Can Pokémon GO catch brands? The fit effect of game characters and brands on efficacy of brand communications. Journal of Marketing Communications 25:6, pages 645-660.
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Nathaniel J. Evans & Hyejin Bang. (2019) Extending Expectancy Violations Theory to Multiplayer Online Games: The Structure and Effects of Expectations on Attitude Toward the Advertising, Attitude Toward the Brand, and Purchase Intent. Journal of Promotion Management 25:4, pages 589-608.
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Fu Guo, Guoquan Ye, Liselot Hudders, Wei Lv, Mingming Li & Vincent G. Duffy. (2019) Product Placement in Mass Media: A Review and Bibliometric Analysis. Journal of Advertising 48:2, pages 215-231.
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Jorge Peña, Subuhi Khan, Christopher N. Burrows & Hart Blanton. (2018) How Persuasive Are Health Advertisements in First-Person Shooter Games? Exploring Knowledge-Activation and Thought-Disruption Mechanisms. Communication Research Reports 35:4, pages 293-302.
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R. K. Srivastava. (2018) Do low involved brands have better consumer perception due to product placement in emerging markets?. Journal of Marketing Communications 24:4, pages 360-374.
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Tine Vyvey, Elena Nunez Castellar & Jan Van Looy. (2018) Loaded with Fun? The Impact of Enjoyment and Cognitive Load on Brand Retention in Digital Games. Journal of Interactive Advertising 18:1, pages 72-82.
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Thomas Leclercq, Ingrid Poncin & Wafa Hammedi. (2017) The Engagement Process During Value Co-Creation: Gamification in New Product-Development Platforms. International Journal of Electronic Commerce 21:4, pages 454-488.
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Yongjae Kim & Ho Keat Leng. (2017) Effectiveness of In-game Advertisement: An Examination of Repetition Effect, Brand Familiarity and the Relationship Between Gaming Skills and Advertising Execution. Journal of Global Sport Management 2:1, pages 42-64.
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Frank E. Dardis, Mike Schmierbach, Brett Sherrick, Frank Waddell, Jose Aviles, Sushma Kumble & Erica Bailey. (2016) Adver-Where? Comparing the Effectiveness of Banner Ads and Video Ads in Online Video Games. Journal of Interactive Advertising 16:2, pages 87-100.
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Harsha Gangadharbatla. (2016) A Comparison of In-Game Brand Placement for Active Versus Passive Players. Journal of Interactive Advertising 16:2, pages 117-132.
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Tracy L. Tuten & Christy Ashley. (2016) Do social advergames affect brand attitudes and advocacy?. Journal of Marketing Communications 22:3, pages 236-255.
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Lisa Vandeberg, Jaap M.J. Murre, Hilde A.M. Voorveld & Edith G. Smit. (2015) Dissociating explicit and implicit effects of cross-media advertising. International Journal of Advertising 34:5, pages 744-764.
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Holger Schramm & Johannes Knoll. (2015) Modeling the Impact of Parasocial Interactions with Media Characters on Brand Placement Effects. Journal of Promotion Management 21:5, pages 548-565.
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Eunice Kim & Matthew S. Eastin. (2015) External Brand Placement: The Effects on Game Players’ Processing of an In-Game Brand. Journal of Promotion Management 21:3, pages 391-411.
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Yuri Seo. (2013) Electronic sports: A new marketing landscape of the experience economy. Journal of Marketing Management 29:13-14, pages 1542-1560.
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Harsha Gangadharbatla, Samuel Bradley & Wesley Wise. (2013) Psychophysiological Responses to Background Brand Placements in Video Games. Journal of Advertising 42:2-3, pages 251-263.
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Yung Kyun Choi, Sung mi Lee & Hairong Li. (2013) Audio and Visual Distractions and Implicit Brand Memory: A Study of Video Game Players. Journal of Advertising 42:2-3, pages 219-227.
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Ralf Terlutter & MichaelL. Capella. (2013) The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games. Journal of Advertising 42:2-3, pages 95-112.
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Minsun Yeu, Hee-Sook Yoon, CharlesR. Taylor & Doo-Hee Lee. (2013) Are Banner Advertisements in Online Games Effective?. Journal of Advertising 42:2-3, pages 241-250.
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Karolien Poels, Wim Janssens & Laura Herrewijn. (2013) Play Buddies or Space Invaders? Players’ Attitudes Toward In-Game Advertising. Journal of Advertising 42:2-3, pages 204-218.
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Celina Steffen, Gunnar Mau & Hanna Schramm-Klein. (2013) Who Is the Loser When I Lose the Game? Does Losing an Advergame Have a Negative Impact on the Perception of the Brand?. Journal of Advertising 42:2-3, pages 183-195.
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Ali Besharat, Anand Kumar, JohnR. Lax & EricJ. Rydzik. (2013) Leveraging Virtual Attribute Experience in Video Games to Improve Brand Recall and Learning. Journal of Advertising 42:2-3, pages 170-182.
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Gunwoo Yoon & PatrickT. Vargas. (2013) Seeing Without Looking: The Effects of Hemispheric Functioning on Memory for Brands in Computer Games. Journal of Advertising 42:2-3, pages 131-141.
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Sara Peters & Glenn Leshner. (2013) Get in the Game: The Effects of Game-Product Congruity and Product Placement Proximity on Game Players’ Processing of Brands Embedded in Advergames. Journal of Advertising 42:2-3, pages 113-130.
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Marcus Schulzke. (2012) Campaigning in the Digital World: Obama's Use of Dynamic Advertisements. Journal of Information Technology & Politics 9:4, pages 338-351.
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Kristian Lorenzon & Cristel
Antonia Russell. (2012) From apathy to ambivalence: How is persuasion knowledge reflected in consumers' comments about in-game advertising?. Journal of Marketing Communications 18:1, pages 55-67.
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FrankE. Dardis & Mike Schmierbach. (2012) Effects of Multiplayer Videogame Contexts on Individuals’ Recall of In-Game Advertisements. Journal of Promotion Management 18:1, pages 42-59.
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Jörg Matthes, Werner Wirth, Christian Schemer & Anna-Katerina Kissling. (2011) I See What You Don't See. Journal of Advertising 40:4, pages 85-100.
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EuiJun Jeong, CoreyJ. Bohil & FrankA. Biocca. (2011) Brand Logo Placements in Violent Games. Journal of Advertising 40:3, pages 59-72.
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Dorothée Hefner, Tobias Rothmund, Christoph Klimmt & Mario Gollwitzer. (2011) Implicit Measures and Media Effects Research: Challenges and Opportunities. Communication Methods and Measures 5:3, pages 181-202.
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Soontae An & Susannah Stern. (2011) Mitigating the Effects of Advergames on Children. Journal of Advertising 40:1, pages 43-56.
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Christoph Klimmt, Dorothée Hefner, Peter Vorderer, Christian Roth & Christopher Blake. (2010) Identification With Video Game Characters as Automatic Shift of Self-Perceptions. Media Psychology 13:4, pages 323-338.
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Yaping Chang, Jun Yan, Jinlong Zhang & Jin Luo. (2010) Online In-Game Advertising Effect: Examining the Influence of a Match Between Games and Advertising. Journal of Interactive Advertising 11:1, pages 63-73.
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Verolien Cauberghe & Patrick De Pelsmacker. (2010) Advergames. Journal of Advertising 39:1, pages 5-18.
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Thomas Mackay, Michael Ewing, Fiona Newton & Lydia Windisch. (2009) The effect of product placement in computer games on brand attitude and recall. International Journal of Advertising 28:3, pages 423-438.
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Kevin Wise, Paul D. Bolls, Hyo Kim, Arun Venkataraman & Ryan Meyer. (2008) Enjoyment of Advergames and Brand Attitudes. Journal of Interactive Advertising 9:1, pages 27-36.
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Mira Lee & Seounmi Youn. (2008) Leading National Advertisers' Uses of Advergames. Journal of Current Issues & Research in Advertising 30:2, pages 1-13.
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Mira Lee & RonaldJ. Faber. (2007) Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention. Journal of Advertising 36:4, pages 75-90.
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Articles from other publishers (122)
Belmiro do Nascimento João & Alexandre Luzzi Las Casas. (2023) Systematic mapping of in-game advertising & advergames. Revista de Gestão e Secretariado (Management and Administrative Professional Review) 14:8, pages 13967-13988.
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Sigen Song, Fanny Fong Yee Chan, Yongfa Li & Cheng Lu Wang. (2022) Configurating product placement prominence on brand memory: what counts and what does not?. Journal of Product & Brand Management 32:4, pages 600-617.
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Yongjin Hwang, Nicholas Masafumi Watanabe & Mark Nagel. (2022) Effects of in-game brand congruity on esports consumers' implicit and explicit memory. International Journal of Sports Marketing and Sponsorship 24:1, pages 108-128.
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Navid Khezrian, Forouzan Farzinnejad & Nilufar Baghaei. (2022) Enhancing Customer Experience, and Brand Awareness through Familiar Gameplay in Advergames. Enhancing Customer Experience, and Brand Awareness through Familiar Gameplay in Advergames.
Panagiotis Vasilogamvros & Vlasios Kasapakis. (2022) The Effect of In-Game Advertising on Non-Immersive Game Experience. The Effect of In-Game Advertising on Non-Immersive Game Experience.
Cihan BECAN. (2022) TÜKETİCİLERDEKİ REKLAM OKURYAZARLIĞI BOYUTLARININ RASYONEL VE DUYGUSAL REKLAMLARA YÖNELİK TUTUMA ETKİSİ ÜZERİNE BİR SAHA ARAŞTIRMASIA Field Research on the Effect of Advertising Literacy Dimensions of Consumers to the Attitude for Rational and Emotional Ads. Fırat Üniversitesi Sosyal Bilimler Dergisi 32:3, pages 1195-1214.
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Martin Egger, Arnd Florack & Christian Hübel. (2022) How placement affects brand preferences in advergames: A test of inhibition and facilitation processes during search. Computers in Human Behavior 134, pages 107328.
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Burçe AKCAN & Arzu KAZAZ. (2022) Deneyimsel Pazarlama Stratejisi Olarak Oynanabilir Reklamlar. Yeni Medya Dergisi 2022:12, pages 53-78.
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Cony M. Ho. (2022) League of Legends or World of Warcraft? The effect of political ideology on consumers game choice. Journal of Consumer Marketing 39:3, pages 257-266.
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Can Efecan AKHAN & Erkan ÖZDEMİR. (2022) THE EFFECT OF IN-GAME PRODUCT PLACEMENT ON ATTITUDE TOWARDS IN-GAME ADVERTISEMENTS AND IN-GAME PURCHASE INTENTION: A STUDY ON YOUNG CONSUMERSOYUN İÇİ ÜRÜN YERLEŞTİRMENİN OYUN İÇİ REKLAMLARA YÖNELİK TUTUM VE OYUN İÇİ SATIN ALMA NİYETİNE ETKİSİ: GENÇ TÜKETİCİLER ÜZERİNE BİR ARAŞTIRMA. Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi:61, pages 385-406.
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Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi & Miguel Ángel Zúñiga. (2021) Multicultural advertising: The impact of consumers’ self-concept clarity and materialism on self-brand connection and communal-brand connection. Journal of Business Research 137, pages 46-57.
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Devika Vashisht. (2021) The effect of novelty in in-game advertising: examining the moderating role of interactivity and congruency. Journal of Research in Interactive Marketing 15:4, pages 769-786.
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Amir Zaib Abbasi, Umair Rehman, Ali Hussain, Ding Hooi Ting & Jamid Ul Islam. (2021) The impact of advertising value of in-game pop-up ads in online gaming on gamers’ inspiration: An empirical investigation. Telematics and Informatics 62, pages 101630.
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S. Sreejesh, Tathagata Ghosh & Yogesh K. Dwivedi. (2021) Moving beyond the content: The role of contextual cues in the effectiveness of gamification of advertising. Journal of Business Research 132, pages 88-101.
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Sarah J. Kelly & Dymphna Van der Leij. (2020) A new frontier: alcohol sponsorship activation through esports. Marketing Intelligence & Planning 39:4, pages 533-558.
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Magdalena Hofman-Kohlmeyer. (2021) Brand-Related User-Generated Content in Simulation Video Games: Qualitative Research Among Polish Players. Central European Management Journal 29:1, pages 61-87.
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Irene Aliagas, Jesús Privado & M Dolores Merino. (2021) Proximity, Familiarity or Congruency? What Influences Memory of Brand Placement in Videogames. Journal of Theoretical and Applied Electronic Commerce Research 16:4, pages 811-827.
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Davit Davtyan, Isabella Cunningham & Armen Tashchian. (2020) Effectiveness of brand placements in music videos on viewers’ brand memory, brand attitude and behavioral intentions. European Journal of Marketing 55:2, pages 420-443.
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