Citations (93)
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Tianjiao Wang & Rachelle Pavelko. (2023) Creating persuasive health messages on social media: Effects of humor and perceived efficacy on health attitudes and intentions. Health Marketing Quarterly 40:3, pages 326-346.
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Tianjiao Wang & Rachelle Pavelko. (2023) Engaging Audience on Social Media: The Persuasive Impact of Fit Between Humor and Regulatory Focus in Health Messages. Health Communication 0:0, pages 1-12.
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Jing Yang, Mengtian (Montina) Jiang & Taeyoung Kim. (2023) “Authentic Warmth in These Uncertain Times”: The Impact of Authenticity in COVID-19 Advertising on Brand Warmth and Consumer Responses. Journal of Promotion Management 29:2, pages 259-279.
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Muhammad Ittefaq, Ali Zain & Hasnain Bokhari. (2023) Opioids in Satirical News Shows: Exploring Topics, Sentiments, and Engagement in Last Week Tonight on YouTube. Journal of Health Communication 28:1, pages 53-63.
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Guolan Yang. (2022) Using Funny Memes for Social Media Marketing: The Moderating Role of Bandwagon Cues. Journal of Promotion Management 28:7, pages 944-960.
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Michel Tremblay. (2022) How, when, and why do stores’ humor climates affect retail customer purchase?. Journal of Marketing Theory and Practice 0:0, pages 1-16.
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Prince Clement Addo, Samuel Kofi Akpatsa, Philip Nukpe, Asare Andy Ohemeng & Nora Bakabbey Kulbo. (2022) Digital analytics approach to understanding short video advertising in digital marketing. Journal of Marketing Theory and Practice 30:3, pages 405-420.
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R. K. Srivastava. (2021) Comparing the three types of approach of advertising in brand building in emerging markets. Journal of Strategic Marketing 29:6, pages 514-527.
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Bruce A. Huhmann & Yam B. Limbu. (2020) Creative Advertising Executions Encourage the Processing Advantages of Product Familiarity. Journal of Current Issues & Research in Advertising 41:2, pages 206-228.
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James Mark Mayer, Piyush Kumar & Hye Jin Yoon. (2019) Does sexual humor work on mars, but not on Venus? An exploration of consumer acceptance of sexually humorous advertising. International Journal of Advertising 38:7, pages 1000-1024.
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Marc G. Weinberger & Charles S. Gulas. (2019) The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn?. International Journal of Advertising 38:7, pages 911-956.
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Hye Jin Yoon. (2018) Using humour to increase effectiveness of shameful health issue advertising: testing the effects of health worry level. International Journal of Advertising 37:6, pages 914-936.
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Emily Moyer-Gusé, Melissa J. Robinson & Jessica Mcknight. (2018) The Role of Humor in Messaging about the MMR Vaccine. Journal of Health Communication 23:6, pages 514-522.
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James M. Barry & Sandra S. Graça. (2018) HUMOR EFFECTIVENESS IN SOCIAL VIDEO ENGAGEMENT. Journal of Marketing Theory and Practice 26:1-2, pages 158-180.
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Elise M. Stevens. (2018) What’s so appealing? An examination of emotional appeals and viewer engagement in safe-sex PSAs and condom advertisements. Health Marketing Quarterly 35:1, pages 18-31.
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Patrick T. Vargas, Brittany R. L. Duff & Ronald J. Faber. (2017) A Practical Guide to Experimental Advertising Research. Journal of Advertising 46:1, pages 101-114.
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Kati Förster & Cornelia Brantner. (2016) Masking the Offense? An Ethical View on Humor in Advertising. Journal of Media Ethics 31:3, pages 146-161.
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Julia Daisy Fraustino & Liang Ma. (2015) CDC's Use of Social Media and Humor in a Risk Campaign—“Preparedness 101: Zombie Apocalypse”. Journal of Applied Communication Research 43:2, pages 222-241.
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Johnny V. Sparks & Annie Lang. (2015) Mechanisms Underlying the Effects of Sexy and Humorous Content in Advertisements. Communication Monographs 82:1, pages 134-162.
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Hye Jin Yoon & Yeuseung Kim. (2014) The Moderating Role of Gender Identity in Responses to Comedic Violence Advertising. Journal of Advertising 43:4, pages 382-396.
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Nathalie Blanc & Emmanuelle Brigaud. (2014) Humor in Print Health Advertisements: Enhanced Attention, Privileged Recognition, and Persuasiveness of Preventive Messages. Health Communication 29:7, pages 669-677.
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Martin Eisend, Julia Plagemann & Julia Sollwedel. (2014) Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Nonhumorous Advertising and Its Consequences for Advertising Effectiveness. Journal of Advertising 43:3, pages 256-273.
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Mark
W. Stuhlfaut & Chan
Yun Yoo. (2013) A tool for evaluating advertising concepts: Desirable characteristics as viewed by creative practitioners. Journal of Marketing Communications 19:2, pages 81-97.
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Ouidade Sabri. (2012) Taboo Advertising: Can Humor Help to Attract Attention and Enhance Recall?. Journal of Marketing Theory and Practice 20:4, pages 407-422.
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FrankE. Dardis & Mike Schmierbach. (2012) Effects of Multiplayer Videogame Contexts on Individuals’ Recall of In-Game Advertisements. Journal of Promotion Management 18:1, pages 42-59.
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Emily Moyer-Gusé, Chad Mahood & Sarah Brookes. (2011) Entertainment-Education in the Context of Humor: Effects on Safer Sex Intentions and Risk Perceptions. Health Communication 26:8, pages 765-774.
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Thomas W. Cline, James J. Kellaris & Karen A. Machleit. (2011) Consumers' need for levity in advertising communications. Journal of Marketing Communications 17:1, pages 17-35.
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Shelly Campo, NatoshiaM. Askelson, EricaL. Spies & Mary Losch. (2010) Caution, The Use of Humor May Lead to Confusion: Evaluation of a Video Podcast of the Midwest Teen Sex Show. American Journal of Sexuality Education 5:3, pages 201-216.
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Chi Hoang, Klemens Knöferle & Luk Warlop. (2023) Using different advertising humor appeals to generate firm-level warmth and competence impressions. International Journal of Research in Marketing 40:4, pages 741-759.
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Daniela de la Rosa-Zamboni & Ana Carmen Guerrero-Díaz. (2023) Could humor improve hand hygiene?. Enfermedades Infecciosas y Microbiología Clínica 41:10, pages 642-643.
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Jakob D. Jensen, Melinda M. Krakow, Katheryn R. Christy, Chelsea L. Ratcliff, Manusheela Pokharel & Helen Lillie. (2023) Validating cross‐modal measures for comparative research: Message veracity, novelty, and memorability. Psychology & Marketing 40:12, pages 2686-2710.
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