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Original Article

Simply Captivating: Understanding Consumers' Attitudes Toward the Cinema as an Advertising Medium

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Pages 81-94 | Published online: 04 Mar 2013

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Read on this site (13)

Jinpyo Hong, Il Im & Sungjun (Steven) Park. (2023) It’s All about Timing: Captive Targeting through Mobile Ads. Journal of Advertising 0:0, pages 1-20.
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Bartosz W. Wojdynski & Nathaniel J. Evans. (2020) The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats. International Journal of Advertising 39:1, pages 4-31.
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Sheng Yuan. (2018) An investigation of the influence of cinema environment on advertising effectiveness. International Journal of Advertising 37:4, pages 591-608.
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Andrés Barrios, Bradley Wilson & Claudia Arias. (2017) Getting the sustainability message across: an endorsed Colombian environmental cinematographic strategy. International Journal of Advertising 36:6, pages 910-927.
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Yeonshin Kim, Tae Hyun Baek, Sukki Yoon, Sangdo Oh & Yung Kyun Choi. (2017) Assertive Environmental Advertising and Reactance: Differences Between South Koreans and Americans. Journal of Advertising 46:4, pages 550-564.
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Zahra Seyedghorban, Hossein Tahernejad & Margaret Jekanyika Matanda. (2016) Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension. Journal of Advertising 45:1, pages 120-129.
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Young Wook Ha, Myeong-Cheol Park & Euehun Lee. (2014) A framework for mobile SNS advertising effectiveness: user perceptions and behaviour perspective. Behaviour & Information Technology 33:12, pages 1333-1346.
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BretR. Shaw, Allison Howell & Ken Genskow. (2014) Evaluation of a Movie Theater Advertisement Campaign to Promote Behaviors that Prevent Spread of Aquatic Invasive Species. Society & Natural Resources 27:7, pages 768-776.
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Rick T. Wilson & Brian D. Till. (2013) Recall of preshow cinema advertising: A message processing perspective. Journal of Marketing Communications 19:1, pages 1-21.
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Jooyoung Kim, Youngshim Baek & YangHo Choi. (2012) The Structural Effects of Metaphor-Elicited Cognitive and Affective Elaboration Levels on Attitude Toward the Ad. Journal of Advertising 41:2, pages 77-96.
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Lou Ying, Tor Korneliussen & Kjell Grønhaug. (2009) The effect of ad value, ad placement and ad execution on the perceived intrusiveness of web advertisements. International Journal of Advertising 28:4, pages 623-638.
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Patricia R. Todd & Joanna Melancon. (2017) Gender and live-streaming: source credibility and motivation. Journal of Research in Interactive Marketing 12:1, pages 79-93.
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Tobias Tretow-Fish, Dan Andersen, Lisa Klemm Larsen & Eva Brooks. 2018. Interactivity, Game Creation, Design, Learning, and Innovation. Interactivity, Game Creation, Design, Learning, and Innovation 445 457 .
Cristel Antonia Russell, Dale Russell, Andrea Morales & Jean-Marc Lehu. (2017) Hedonic Contamination of Entertainment. Journal of Advertising Research 57:1, pages 38-52.
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Wen Li & Ziying Huang. (2016) The Research of Influence Factors of Online Behavioral Advertising Avoidance. American Journal of Industrial and Business Management 06:09, pages 947-957.
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Nicole Koenig-Lewis & Adrian Palmer. (2014) The effects of anticipatory emotions on service satisfaction and behavioral intention. Journal of Services Marketing 28:6, pages 437-451.
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May O. Lwin & Maureen Morrin. (2012) Scenting movie theatre commercials: The impact of scent and pictures on brand evaluations and ad recall. Journal of Consumer Behaviour 11:3, pages 264-272.
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Joanna Phillips Melancon. (2011) Consumer profiles in reality vs fantasy‐based virtual worlds: implications for brand entry. Journal of Research in Interactive Marketing 5:4, pages 298-312.
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Cornelia ZangerManuela Sachse & Jan Drengner. 2010. Stand und Perspektiven der Eventforschung. Stand und Perspektiven der Eventforschung 37 58 .
Micael Dahlén, Anton Granlund & Mikael Grenros. (2009) The consumer‐perceived value of non‐traditional media: effects of brand reputation, appropriateness and expense. Journal of Consumer Marketing 26:3, pages 155-163.
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