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Original Article

The Effects Of Program Involvement On Commercial Exposure And Recall In A Naturalistic Setting

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Pages 121-137 | Published online: 04 Mar 2013

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Read on this site (24)

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Claire M. Segijn, Theo Araujo, Hilde A. M. Voorveld & Edith G. Smit. (2020) Related Multiscreening as a Strategy to Retain Audiences and Increase Persuasion During a Commercial Break. Journal of Broadcasting & Electronic Media 64:1, pages 41-61.
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Hilde A. M. Voorveld, Guda van Noort, Daniël G. Muntinga & Fred Bronner. (2018) Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type. Journal of Advertising 47:1, pages 38-54.
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Claire M. Segijn, Hilde A.M. Voorveld & Edith G. Smit. (2017) How Related Multiscreening Could Positively Affect Advertising Outcomes. Journal of Advertising 46:4, pages 455-472.
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Robert Angell, Matthew Gorton, Johannes Sauer, Paul Bottomley & John White. (2016) Don't Distract Me When I'm Media Multitasking: Toward a Theory for Raising Advertising Recall and Recognition. Journal of Advertising 45:2, pages 198-210.
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Sophie C. Boerman, Eva A. van Reijmersdal & Peter C. Neijens. (2015) How audience and disclosure characteristics influence memory of sponsorship disclosures. International Journal of Advertising 34:4, pages 576-592.
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Brittany R.L. Duff & Sela Sar. (2015) Is there a need for speed? Fast animation as context increases product trial intent and self-focus. International Journal of Advertising 34:2, pages 262-284.
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Beatriz Martín-Luengo, Karlos Luna & Malen Migueles. (2014) The influence of thematic congruency, typicality and divided attention on memory for radio advertisements. Memory 22:7, pages 759-769.
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Rodoula H. Tsiotsou. (2013) Investigating the role of enduring and situational involvement with the program context on advertising effectiveness. Journal of Marketing Communications 19:2, pages 114-135.
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Marjolein Moorman, LotteM. Willemsen, PeterC. Neijens & EdithG. Smit. (2012) Program-Involvement Effects on commercial Attention and Recall of Successive and Embedded Advertising. Journal of Advertising 41:2, pages 25-38.
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ColleenC. Bee & Robert Madrigal. (2012) It's Not Whether You Win or Lose; It's How The Game is Played. Journal of Advertising 41:1, pages 47-58.
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Ruifeng Yu, Alan H.S. Chan, Ping Zhao & Yang Gao. (2012) Enhancing memorability. International Journal of Advertising 31:4, pages 861-876.
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Adrian Furnham & Laurence Mainaud. (2011) The Effect of French Television Sexual Program Content on the Recall of Sexual and Nonsexual Advertisements. The Journal of Sex Research 48:6, pages 590-598.
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Andrew Sharma. (2011) Does Background Music Really Help Radio Commercials? The Effect of Involvement on Ad Recall. Journal of Radio & Audio Media 18:2, pages 158-175.
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Jhih-Syuan Lin & Chang-Hoan Cho. (2010) Antecedents and Consequences of Cross-Media Usage: A Study of a TV Program's Official Web Site. Journal of Broadcasting & Electronic Media 54:2, pages 316-336.
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KennethR. Lord & Sanjay Putrevu. (2009) Informational and Transformational Responses to Celebrity Endorsements. Journal of Current Issues & Research in Advertising 31:1, pages 1-13.
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Beatriz Martín-Luengo, Karlos Luna & Malen Migueles. (2015) Effects of Interest, Thematic Congruence, and Typicality on Memory for Television, Radio, and Press Advertisements of New Products. Applied Cognitive Psychology 29:4, pages 560-572.
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Beatriz Martín-Luengo, Karlos Luna & Malen Migueles. (2013) Memory for Radio Advertisements: the Effect of Program and Typicality. The Spanish Journal of Psychology 16.
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Josefa D. Martin Santana, Eva M. Reinares Lara & Pedro J. Reinares Lara. (2012) ANÁLISIS COMPARATIVO DE LA EFICACIA PUBLICITARIA EN TELEVISIÓN: TELEPROMOCIÓN VERSUS SPOT *. Revista Española de Investigación de Marketing ESIC 16:2, pages 49-84.
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Guda van Noort & Lotte M. Willemsen. (2012) Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms. Journal of Interactive Marketing 26:3, pages 131-140.
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Renske Koordeman, Doeschka J. Anschutz & Rutger C. M. E. Engels. (2011) The Effect of Alcohol Advertising on Immediate Alcohol Consumption in College Students: An Experimental Study. Alcoholism: Clinical and Experimental Research 36:5, pages 874-880.
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RUTGER C. M. E. ENGELS & RENSKE KOORDEMAN. (2011) DO ALCOHOL PORTRAYALS IN MOVIES AND COMMERCIALS DIRECTLY AFFECT CONSUMPTION?. Addiction 106:3, pages 472-473.
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