Citations (47)
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Read on this site (19)
Jane Caulfield, Michelle Day & Barbara J. Phillips. (2021) Death in advertising: the last taboo?. International Journal of Advertising 40:7, pages 1073-1095.
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Hye Jin Yoon, Sukki Yoon, Srdan Zdravkovic, Ivana Kursan Milakovic, Dario Miocevic & Yung Kyun Choi. (2021) Comedic violence in advertising: cultural third-person effects among U.S., Korean, and Croatian consumers. International Journal of Advertising 40:7, pages 1047-1072.
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Simon Manyiwa & Zhongqi Jin. (2020) Gender effects on consumers’ attitudes toward comedic violence in advertisements. Journal of Promotion Management 26:5, pages 654-673.
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Caleb Warren, Erin Percival Carter & A. Peter McGraw. (2019) Being funny is not enough: the influence of perceived humor and negative emotional reactions on brand attitudes. International Journal of Advertising 38:7, pages 1025-1045.
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Marc G. Weinberger & Charles S. Gulas. (2019) The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn?. International Journal of Advertising 38:7, pages 911-956.
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Gary D. Gregory, Heather J. Crawford, Lu Lu & Liem Ngo. (2019) Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China. International Journal of Advertising 38:7, pages 957-978.
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Charles S. Gulas, Kunal Swani & Marc G. Weinberger. (2019) Audience Reaction to Comedic Advertising Violence After Exposure to Violent Media. Journal of Current Issues & Research in Advertising 40:1, pages 3-19.
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Christine Olson, Kylie Lanthorn, Gamze Onut, Laras Sekarasih & Erica Scharrer. (2019) Producing PSAs on consumer culture: youth reception of advertising. Critical Studies in Media Communication 36:1, pages 58-74.
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Laras Sekarasih, Erica Scharrer, Christine Olson, Gamze Onut & Kylie Lanthorn. (2018) Effectiveness of a School-Based Media Literacy Curriculum in Encouraging Critical Attitudes about Advertising Content and Forms among Boys and Girls. Journal of Advertising 47:4, pages 362-377.
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Marc G. Weinberger, Kunal Swani, Hye Jin Yoon & Charles S. Gulas. (2017) Understanding responses to comedic advertising aggression: the role of vividness and gender identity. International Journal of Advertising 36:4, pages 562-587.
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Stacey M. Baxter, Alicia Kulczynski & Jasmina Ilicic. (2016) Ads aimed at dads: exploring consumers’ reactions towards advertising that conforms and challenges traditional gender role ideologies. International Journal of Advertising 35:6, pages 970-982.
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Leonidas Hatzithomas, Christina Boutsouki & Paschalina Ziamou. (2016) A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials. International Journal of Advertising 35:5, pages 888-906.
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Hye Jin Yoon & Yeuseung Kim. (2016) The Effects of Norm Beliefs and Age on Responses to Comedic Violence Advertising. Journal of Current Issues & Research in Advertising 37:2, pages 131-145.
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Hye Jin Yoon. (2016) Comedic violence in advertising: the role of normative beliefs and intensity of violence. International Journal of Advertising 35:3, pages 519-539.
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Linda Tuncay Zayer & Catherine A. Coleman. (2015) Advertising Professionals’ Perceptions of the Impact of Gender Portrayals on Men and Women: A Question of Ethics?. Journal of Advertising 44:3, pages 1-12.
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Marc G. Weinberger, Charles S. Gulas & Michelle F. Weinberger. (2015) Looking in through outdoor: a socio-cultural and historical perspective on the evolution of advertising humour. International Journal of Advertising 34:3, pages 447-472.
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Yuko Minowa, Pauline Maclaran & Lorna Stevens. (2014) Visual Representations of Violent Women. Visual Communication Quarterly 21:4, pages 210-222.
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Hye Jin Yoon & Yeuseung Kim. (2014) The Moderating Role of Gender Identity in Responses to Comedic Violence Advertising. Journal of Advertising 43:4, pages 382-396.
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Kunal Swani, MarcG. Weinberger & CharlesS. Gulas. (2013) The Impact of Violent Humor on Advertising Success: A Gender Perspective. Journal of Advertising 42:4, pages 308-319.
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Articles from other publishers (28)
Yuguang Xie, Changyong Liang, Peiyu Zhou & Li Jiang. (2024) Exploring the influence mechanism of chatbot-expressed humor on service satisfaction in online customer service. Journal of Retailing and Consumer Services 76, pages 103599.
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Maria C. Voutsa, Leonidas Hatzithomas, Eirini Tsichla & Christina Boutsouki. (2022) Face reading the emotions of gelotophobes toward disparaging humorous advertising. The European Journal of Humour Research 10:3, pages 88-112.
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Richard Freeman, Ben Marder, Matthew Gorton & Rob Angell. (2022) Would you share that? How the intensity of violent and sexual humor, gender and audience diversity affect sharing intentions for online advertisements. Information Technology & People.
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Dharun Kasilingam & Soundararaj Ajitha. (2022) Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands. Journal of Brand Management 29:4, pages 341-362.
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Corey H. Basch, M. D. Fullwood & Michael LeBlanc. (2015) Violence in Advertisements in New York City Subway Stations: A Pilot Study. Journal of Community Health 41:2, pages 387-391.
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Chung-Hui Tseng & Tseng-Lung Huang. (2016) Internet advertising video facilitating health communication. Internet Research 26:1, pages 236-264.
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