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Journal of Advertising Volume 39, 2010 - Issue 4
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Original Article

The Role of Dominance in the Appeal of Violent Media Depictions

Laurence Ashworth Queen's School of Business, Kingston, Ontario, Canada
,
Martin Pyle Queen's School of Business, Kingston, Ontario, Canada
&
Ethan Pancer Queen's School of Business, Kingston, Ontario, Canada
Pages 121-134 | Published online: 13 May 2013

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Read on this site (3)

Hye Jin Yoon & Yeuseung Kim. (2016) The Effects of Norm Beliefs and Age on Responses to Comedic Violence Advertising. Journal of Current Issues & Research in Advertising 37:2, pages 131-145.
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Hooman Estelami & Nicholas n. Estelami. (2015) The Impact of Violent Content on Pricing of Media Products. Journal of Promotion Management 21:2, pages 246-266.
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Yuko Minowa, Pauline Maclaran & Lorna Stevens. (2014) Visual Representations of Violent Women. Visual Communication Quarterly 21:4, pages 210-222.
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Articles from other publishers (2)

Michael Potegal & Jacob C. Nordman. (2023) Non-angry aggressive arousal and angriffsberietschaft: A narrative review of the phenomenology and physiology of proactive/offensive aggression motivation and escalation in people and other animals. Neuroscience & Biobehavioral Reviews 147, pages 105110.
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Robert Davis & Bodo Lang. (2013) Does game self‐congruity increase usage and purchase?. Young Consumers 14:1, pages 52-66.
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