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Patricia Rossi, Felipe Pantoja, Sukki Yoon & Kacy Kim. (2023) The mind of the beholder: congruence effects in luxury product placements. International Journal of Advertising 42:3, pages 562-588.
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WooJin Kim, Yuhosua Ryoo, Sukki Yoon & Kacy Kim. (2021) Ethical dissonance in environmental advertising: Moderating effects of self-benefit versus other-benefit appeals. International Journal of Advertising 40:8, pages 1320-1342.
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Hye Jin Yoon, Sukki Yoon, Srdan Zdravkovic, Ivana Kursan Milakovic, Dario Miocevic & Yung Kyun Choi. (2021) Comedic violence in advertising: cultural third-person effects among U.S., Korean, and Croatian consumers. International Journal of Advertising 40:7, pages 1047-1072.
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Emma Beuckels, Steffi De Jans, Veroline Cauberghe & Liselot Hudders. (2021) Keeping Up with Media Multitasking: An Eye-Tracking Study among Children and Adults to Investigate the Impact of Media Multitasking Behavior on Switching Frequency, Advertising Attention, and Advertising Effectiveness. Journal of Advertising 50:2, pages 197-206.
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Sukki Yoon, Hyejin Bang, Dongwon Choi & Kacy Kim. (2021) Slow versus fast: how speed-induced construal affects perceptions of advertising messages. International Journal of Advertising 40:2, pages 225-245.
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Claire M. Segijn & Hilde A. M. Voorveld. (2021) A first step in unraveling synced advertising effectiveness. International Journal of Advertising 40:1, pages 124-143.
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Sukki Yoon & Yung Kyun Choi. (2020) Introduction to the special issue on leveraged marketing communications. International Journal of Advertising 39:4, pages 445-447.
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Rebecca A. Hayes & Caleb T. Carr. (2020) Snark Happens: Effects of Schadenfreude on Brand Attitudes. Journal of Current Issues & Research in Advertising 41:2, pages 243-256.
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Priska Breves & Holger Schramm. (2019) Good for the feelings, bad for the memory: the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness. International Journal of Advertising 38:8, pages 1264-1285.
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Claire M. Segijn, Shili Xiong & Brittany R. L. Duff. (2019) Manipulating and Measuring Media Multitasking: Implications of Previous Research and Guidelines for Future Research. Communication Methods and Measures 13:2, pages 83-101.
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Tiffany Venmahavong, Sukki Yoon, Kacy K. Kim & Chan Yun Yoo. (2019) Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects. Journal of Advertising 48:2, pages 232-241.
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Younghwa Lee, Sukki Yoon, Seungwoo Chun, Chanmo Park & Kacy Kim. (2019) How liberals and conservatives respond to feasibility and desirability appeals in anti-tobacco campaigns. Asian Journal of Communication 29:1, pages 55-72.
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Brittany R.L. Duff & Claire M. Segijn. (2019) Advertising in a Media Multitasking Era: Considerations and Future Directions. Journal of Advertising 48:1, pages 27-37.
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Cristel Antonia Russell. (2019) Expanding the Agenda of Research on Product Placement: A Commercial Intertext. Journal of Advertising 48:1, pages 38-48.
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Aimee S. Riedel, Clinton S. Weeks & Amanda T. Beatson. (2018) Am I intruding? Developing a conceptualisation of advertising intrusiveness. Journal of Marketing Management 34:9-10, pages 750-774.
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Tae Hyun Baek, Chan Yun Yoo & Sukki Yoon. (2018) Augment yourself through virtual mirror: the impact of self-viewing and narcissism on consumer responses. International Journal of Advertising 37:3, pages 421-439.
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Yeonshin Kim, Tae Hyun Baek, Sukki Yoon, Sangdo Oh & Yung Kyun Choi. (2017) Assertive Environmental Advertising and Reactance: Differences Between South Koreans and Americans. Journal of Advertising 46:4, pages 550-564.
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Susan A. Andrzejewski & Jeffrey S. Podoshen. (2017) The Influence of Cognitive Load on Nonverbal Accuracy of Caucasian and African-American Targets: Implications for Ad Processing. Journal of International Consumer Marketing 29:2, pages 83-90.
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Zongyuan Wang & Brittany R. L. Duff. (2016) All Loads Are Not Equal: Distinct Influences of Perceptual Load and Cognitive Load on Peripheral Ad Processing. Media Psychology 19:4, pages 589-613.
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Snezhanka Kazakova, Verolien Cauberghe, Liselot Hudders & Christophe Labyt. (2016) The Impact of Media Multitasking on the Cognitive and Attitudinal Responses to Television Commercials: The Moderating Role of Type of Advertising Appeal. Journal of Advertising 45:4, pages 403-416.
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Claire M. Segijn, Hilde A.M. Voorveld & Edith G. Smit. (2016) The Underlying Mechanisms of Multiscreening Effects. Journal of Advertising 45:4, pages 391-402.
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Nathaniel J. Evans & Mariea Grubbs Hoy. (2016) Parents' Presumed Persuasion Knowledge of Children's Advergames: The Influence of Advertising Disclosure Modality and Cognitive Load. Journal of Current Issues & Research in Advertising 37:2, pages 146-164.
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Kacy K. Kim, Jerome D. Williams & Gary B. Wilcox. (2016) ‘Kid tested, mother approved’: the relationship between advertising expenditures and ‘most-loved’ brands. International Journal of Advertising 35:1, pages 42-60.
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Sukki Yoon, Yeonshin Kim & Tae Hyun Baek. (2016) Effort investment in persuasiveness: a comparative study of environmental advertising in the United States and Korea. International Journal of Advertising 35:1, pages 93-105.
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Zahra Seyedghorban, Hossein Tahernejad & Margaret Jekanyika Matanda. (2016) Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension. Journal of Advertising 45:1, pages 120-129.
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Felipe Pantoja, Patricia Rossi & Adilson Borges. (2016) How Product-Plot Integration and Cognitive Load Affect Brand Attitude: A Replication. Journal of Advertising 45:1, pages 113-119.
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Nathaniel J. Evans & Dooyeon Park. (2015) Rethinking the Persuasion Knowledge Model: Schematic Antecedents and Associative Outcomes of Persuasion Knowledge Activation for Covert Advertising. Journal of Current Issues & Research in Advertising 36:2, pages 157-176.
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Brittany R.-L. Duff & Sela Sar. (2015) Seeing the Big Picture: Multitasking and Perceptual Processing Influences on Ad Recognition. Journal of Advertising 44:3, pages 173-184.
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Tae Hyun Baek & Karen Whitehill King. (2015) When comparative valence frame affects brand extension evaluations: the moderating role of parent-extension fit. International Journal of Advertising 34:2, pages 382-401.
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Tae Hyun Baek, Sukki Yoon & Seeun Kim. (2015) When environmental messages should be assertive: examining the moderating role of effort investment. International Journal of Advertising 34:1, pages 135-157.
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Nathaniel J. Evans. (2014) Pinpointing Persuasion in Children's Advergames: Exploring the Relationship Among Parents’ Internet Mediation, Marketplace Knowledge, Attitudes, and the Support for Regulation. Journal of Interactive Advertising 14:2, pages 73-85.
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Brittany R.-L. Duff, Gunwoo Yoon, Zongyuan (Glenn) Wang & George Anghelcev. (2014) Doing It All: An Exploratory Study of Predictors of Media Multitasking. Journal of Interactive Advertising 14:1, pages 11-23.
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Christopher Redker, Bryan Gibson & Ian Zimmerman. (2013) Liking of Movie Genre Alters the Effectiveness of Background Product Placements. Basic and Applied Social Psychology 35:3, pages 249-255.
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Minsun Yeu, Hee-Sook Yoon, CharlesR. Taylor & Doo-Hee Lee. (2013) Are Banner Advertisements in Online Games Effective?. Journal of Advertising 42:2-3, pages 241-250.
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Brian Gillespie, Jeff Joireman & DarrelD. Muehling. (2012) The Moderating Effect of Ego Depletion on Viewer Brand Recognition and Brand Attitudes Following Exposure to Subtle Versus Blatant Product Placements in Television Programs. Journal of Advertising 41:2, pages 55-66.
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Marion Garaus & Elisabeth Wolfsteiner. (2022) Media multitasking, advertising appeal, and gender effects. Review of Managerial Science 17:2, pages 539-567.
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Chingching Chang. (2022) How short film ads improve brand attitudes: The roles of viewing experiences and consumption visions. Journal of Consumer Behaviour 21:6, pages 1440-1453.
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Vahideh Arghashi. (2022) Shopping with augmented reality: How wow-effect changes the equations!. Electronic Commerce Research and Applications 54, pages 101166.
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Michael Neale & David Corkindale. (2022) Make product placement work for you: Get less exposure. Business Horizons 65:2, pages 149-157.
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Beth L. Fossen & David A. Schweidel. (2019) Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic. Marketing Science 38:3, pages 481-499.
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Kacy Kim, Chanmo Park, Sukki Yoon, Yung Kyun Choi, Sangdo Oh & Jooyoung Lee. (2019) Branded entertainment: Gender differences in reactions to star ratings. Journal of Consumer Behaviour 18:2, pages 166-176.
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Tomasz Grzyb, Dariusz Dolinski & Agnieszka Kozłowska. (2018) Is Product Placement Really Worse Than Traditional Commercials? Cognitive Load and Recalling of Advertised Brands. Frontiers in Psychology 9.
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Gabi Schaap, Mariska Kleemans & Anna Van Cauwenberge. (2018) Second screening for news: Effects of presentation on information processing and program liking. Computers in Human Behavior 84, pages 76-85.
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Kazuhiro Kishiya. (2018) Exploring the impact of celebrity endorsement on product placement effectiveness. International Journal of Marketing & Distribution 2:1, pages 25-35.
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