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Marketing Education Review Volume 20, 2010 - Issue 2
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Original Article

Zero to 60 in One Semester: Using an Applied Advanced Selling Project to Build a Professional Sales Program

Concha R. Neeley Department of Marketing and Hospitality, Central Michigan University, Mt. Pleasant, MI
&
Kenneth S. Cherry Department of Marketing and Logistics, Central Michigan University, Mt. Pleasant, MI
Pages 123-130 | Published online: 08 Dec 2014

Citations (9)

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Read on this site (5)

J. James Fyles & Bonnie S. Guy. (2023) Teaching Integrated Digital Prospecting in the advanced sales course. Journal of Global Scholars of Marketing Science 33:3, pages 429-443.
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Shannon Cummins. (2022) OBJECTION PRACTICE USING A LIVE APPOINTMENT-SETTING CALL WITH PROFESSIONALS. Marketing Education Review 32:2, pages 136-142.
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James Boles, Brian Rutherford & Terry Loe. (2019) DO STUDENTS AND FACULTY UNDERSTAND RECRUITER CRITERIA FOR FRONT-LINE SALES POSITIONS?. Marketing Education Review 29:4, pages 236-241.
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Concha K. Allen, Riley G. Dugan, Eugen M. Popa & Crina O. Tarasi. (2017) Helping Students Find Their Sweet Spot: A Teaching Approach Using the Sales Process to Find Jobs that Fit. Marketing Education Review 27:3, pages 187-201.
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JoyceA. Young & JonM. Hawes. (2013) Using Sales Management Students to Manage Professional Selling Students in an Innovative Active Learning Project. Marketing Education Review 23:1, pages 37-42.
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Articles from other publishers (4)

Lisa D. Spiller, Dae-Hee Kim & Troy Aitken. (2019) Sales Education in the United States: Perspectives on Curriculum and Teaching Practices. Journal of Marketing Education 42:3, pages 217-232.
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Brian Handley, Tekle Shanka & Fazlul K. Rabbanee. (2017) From resentment to excitement – Australasian students’ perception towards a sales career. Asia Pacific Journal of Marketing and Logistics 29:5, pages 1178-1197.
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Richard A. Rocco & D. Joel Whalen. (2014) Teaching Yes, And … Improv in Sales Classes . Journal of Marketing Education 36:2, pages 197-208.
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Shannon Cummins, James W. Peltier, Robert Erffmeyer & Joel Whalen. (2013) A Critical Review of the Literature for Sales Educators. Journal of Marketing Education 35:1, pages 68-78.
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