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Marketing Education Review Volume 21, 2011 - Issue 1
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Original Article

Teaching User-Centered Design in New Product Marketing

Edwin Love College of Business and Economics, Western Washington University, Bellingham, WA
,
Donn E. Stone Rolluda Architects, Seattle, WA
&
Taine Wilton Rolluda Architects, Seattle, WA
Pages 29-34 | Published online: 08 Dec 2014

Citations (10)

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Read on this site (7)

Christopher P. Blocker. (2023) TAKE A HIKE: PROMOTING INTERDISCIPLINARY LEARNING AND SUSTAINABLE VALUE WITH DESIGN THINKING. Marketing Education Review 33:2, pages 149-155.
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Jennifer Zarzosa. (2022) INTEGRATING TRANSFORMATIVE CONSUMER RESEARCH INTO THE MARKETING CURRICULUM: A DESIGN THINKING PEDAGOGICAL APPROACH. Marketing Education Review 32:2, pages 163-168.
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George D. Deitz, Alexa K. Fox & Joseph D. Fox. (2022) THE EFFECTS OF INDIVIDUAL AND TEAM CHARACTERISTICS ON SIMULATION-ENHANCED CRITICAL THINKING: A MULTILEVEL ANALYSIS. Marketing Education Review 32:1, pages 18-32.
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Kristen Schiele & Steven Chen. (2018) Design Thinking and Digital Marketing Skills in Marketing Education: A Module on Building Mobile Applications. Marketing Education Review 28:3, pages 150-154.
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Gema Vinuales & Judy Harris. (2017) An Experiential Social Media Project: Comparing Client-Sponsored and Non-Client-Sponsored Alternatives. Marketing Education Review 27:3, pages 161-171.
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ToddJ. Bacile. (2013) The Klout Challenge: Preparing your Students for Social Media Marketing. Marketing Education Review 23:1, pages 87-92.
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Edwin Love & Pete Stelling. (2012) Volcanic Experimentation: Using Mentos and Soda to Teach Causal Research in a Marketing Research Class. Marketing Education Review 22:1, pages 27-32.
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Articles from other publishers (3)

Lorenzo Maccioni, Marco Bietresato & Yuri Borgianni. (2020) From the Extraction of Currently Fulfilled Requirements to Value Curves: A Case Study in the Field of Harvesting Machines for Shell Fruits and Lessons Learnt in Engineering Design. Applied Sciences 10:11, pages 3809.
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Steven Chen, Ray Benedicktus, Yuna Kim & Eric Shih. (2018) Teaching Design Thinking in Marketing: Linking Product Design and Marketing Strategy in a Product Development Class. Journal of Marketing Education 40:3, pages 176-187.
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Minna-Maarit Jaskari. 2015. Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…. Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… 314 322 .

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