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Volume 21, Issue 1

Marketing Education Review

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Cover image for Marketing Education Review, Volume 21, Issue 1, 2011

Marketing Education Review, Volume 21, Issue 1 (2011)

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Marketing Education Review, Volume 21, Issue 1 (2011)

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Vol 34, 2024 Vol 33, 2023 Vol 32, 2022 Vol 31, 2021 Vol 30, 2020 Vol 29, 2019 Vol 28, 2018 Vol 27, 2017 Vol 26, 2016 Vol 25, 2015 Vol 24, 2014 Vol 23, 2013 Vol 22, 2012 Volume 21, 2011 Vol 20, 2010 Vol 19, 2009 Vol 18, 2008 Vol 17, 2007 Vol 16, 2006 Vol 15, 2005 Vol 14, 2004 Vol 13, 2003 Vol 12, 2002 Vol 11, 2001 Vol 10, 2000 Vol 9, 1999 Vol 8, 1998 Vol 7, 1997 Vol 6, 1996 Vol 5, 1995 Vol 4, 1994 Vol 3, 1993 Vol 2, 1992 Vol 1, 1990-1991

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Original Article

From the Editors

K. Douglas Hoffman & Kevin J. Shanahan

Pages: 5-6

Published online: 08 Dec 2014

CitationforFrom the Editors | PDF (432.3 KB)

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From the Guest Editor

Pages: 7-8

Published online: 08 Dec 2014

CitationforFrom the Guest Editor | PDF (424.9 KB)

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The Agony and the Ecstasy: Teaching Marketing Metrics to Undergraduate Business Students

Jane Lee Saber & Mary K. Foster

Pages: 9-20

Published online: 08 Dec 2014

AbstractforThe Agony and the Ecstasy: Teaching Marketing Metrics to Undergraduate Business Students | References | PDF (1.2 MB)

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An Innovative Excel Application to Improve Exam Reliability in Marketing Courses

Christopher M. Keller & John F. Kros

Pages: 21-28

Published online: 08 Dec 2014

AbstractforAn Innovative Excel Application to Improve Exam Reliability in Marketing Courses | References | PDF (996.7 KB)

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Teaching User-Centered Design in New Product Marketing

Edwin Love, Donn E. Stone & Taine Wilton

Pages: 29-34

Published online: 08 Dec 2014

AbstractforTeaching User-Centered Design in New Product Marketing | References | PDF (676.3 KB)

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Electronic Reverse Auctions: Integrating an E-Sourcing Tool into a Sales and Purchasing Cross-Course Negotiation Project

Jacqueline A. Williams & Kathryn Dobie

Pages: 35-42

Published online: 08 Dec 2014

AbstractforElectronic Reverse Auctions: Integrating an E-Sourcing Tool into a Sales and Purchasing Cross-Course Negotiation Project | References | PDF (655.4 KB)

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Matchmaking in Marketing Class: Using Fisher's Personality Profiling to Form Student Teams

Alexandra Hutto, Gregory S. Black & Nancy T. Frontczak

Pages: 43-48

Published online: 08 Dec 2014

AbstractforMatchmaking in Marketing Class: Using Fisher's Personality Profiling to Form Student Teams | References | PDF (477.7 KB)

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Seamless Integration of Ethics

Jeri Mullins Beggs

Pages: 49-56

Published online: 08 Dec 2014

AbstractforSeamless Integration of Ethics | References | PDF (484.2 KB)

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Cross-Border Student Collaborations: Opportunities for Videoconferencing

Carol Scovotti & Lisa D. Spiller

Pages: 57-62

Published online: 08 Dec 2014

AbstractforCross-Border Student Collaborations: Opportunities for Videoconferencing | References | PDF (575.8 KB)

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Marketing Feud: An Active Learning Game of (Mis)Perception

Brian A. Vander Schee

Pages: 63-68

Published online: 08 Dec 2014

AbstractforMarketing Feud: An Active Learning Game of (Mis)Perception | References | PDF (471.4 KB)

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Experiential Learning for Nonbusiness Students: Student Engagement Using a Marketing Trade show Stacy

Landreth Grau & Robert Akin

Pages: 69-78

Published online: 08 Dec 2014

AbstractforExperiential Learning for Nonbusiness Students: Student Engagement Using a Marketing Trade show Stacy | References | PDF (626.9 KB)

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Freshmen Marketing: A First-Year Experience with Experiential Learning

Pages: 79-88

Published online: 08 Dec 2014

AbstractforFreshmen Marketing: A First-Year Experience with Experiential Learning | References | PDF (1.4 MB)

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DEVELOPING WHAT CAN’T BE TAUGHT: CREATING AN EFFECTIVE PORTFOLIO OF STUDENT OUTCOMES THROUGH A STUDENT-RUN DIGITAL MARKETING AGENCY

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Article | Published online: 15 Apr 2024

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DESIGNING AN INTERDISCIPLINARY COURSE: CASE STUDY OF AN INTERDISCIPLINARY PROJECT COMBINING MARKETING RESEARCH, ENGINEERING, AND MEDIA ARTS

Cathleen S. Jones

Article | Published online: 2 Apr 2024

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Marketing Education Review (Vol.21, Iss.1, 2011)

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