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Original Article

Freshmen Marketing: A First-Year Experience with Experiential Learning

Pages 79-88 | Published online: 08 Dec 2014

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Read on this site (5)

Delancy H. S Bennett, Geraldo Matos, Yana Andonova & Lori Pindar. (2021) Minority students corporate engagement programs: Addressing the ad industry’s problem with minorities. Journal of Education for Business 96:7, pages 468-475.
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Delancy H. S. Bennett, Geraldo Matos & Yana Andonova. (2019) ALLOW ME TO (RE)INTRODUCE MYSELF: AN EXPERIENTIAL LEARNING REBRANDING PROJECT WITHIN THE CONTEXT OF PROFESSIONAL SPORTS. Marketing Education Review 29:2, pages 125-130.
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Delancy H.S. Bennett & Mary Anne Raymond. (2019) FROM THE CLASSROOM TO THE BOARDROOM: CORPORATE ENGAGEMENT PROGRAMS THAT INTEGRATE THEORY AND PRACTICE ONSITE WITH BUSINESS EXECUTIVES. Marketing Education Review 29:1, pages 88-103.
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Joseph Chapman, Stacey Schetzsle & Russell Wahlers. (2016) An Innovative, Experiential-Learning Project for Sales Management and Professional Selling Students. Marketing Education Review 26:1, pages 45-50.
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Articles from other publishers (9)

Celestin Mayombe. (2023) Promoting youths' skills acquisition through experiential learning theory in vocational education and training in South Africa. Higher Education, Skills and Work-Based Learning.
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Inci Toral & Sarah Montano. 2023. Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs. Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs 189 199 .
Etinder Pal Singh, Jyoti Doval, Sanjeev Kumar & Malik Muhammad Sheheryar Khan. (2022) Investigating the impact of full-term experiential learning project on management graduates: an emerging economy perspective. Review of International Business and Strategy 32:4, pages 677-694.
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Barış SARISOY & Bülent ALCI. (2021) Yaratıcı Drama Temelli Aktif Öğrenme Teknikleri Hizmet İçi Eğitim Uygulamasının Değerlendirilmesi. Pamukkale University Journal of Education.
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Nelson de Matos, Julio Mendes & Manuela Guerreiro. 2020. Handbook of Research on Resident and Tourist Perspectives on Travel Destinations. Handbook of Research on Resident and Tourist Perspectives on Travel Destinations 192 207 .
Matthew VanSchenkhof, Matthew Houseworth, Mary McCord & Jessica Lannin. (2018) Peer evaluations within experiential pedagogy: Fairness, objectivity, retaliation safeguarding, constructive feedback, and experiential learning as part of peer assessment. The International Journal of Management Education 16:1, pages 92-104.
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Melissa Markley Rountree & Stephen K. Koernig. (2014) Values-Based Education for Sustainability Marketers. Journal of Marketing Education 37:1, pages 5-24.
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Brian A. Vander Schee. (2012) The Influence of New Product Characteristics on Rate of Adoption. Journal of Marketing Education 34:3, pages 251-264.
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Fátima Cristina Trindade Bacellar & Ana Akemi Ikeda. (2011) Evolução do ensino de marketing: um breve histórico. Organizações & Sociedade 18:58, pages 487-511.
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