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Original Article

An Exploratory Study of the Drivers of Student Satisfaction and Learning Experience in Hybrid-Online and Purely Online Marketing Courses

Pages 143-156 | Published online: 23 Dec 2014

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Read on this site (14)

J. Jobu Babin, Tara Feld, Jessica Harriger-Lin & Kayla Mitchell. (2022) The best of both worlds? A controlled comparison of hybrid and online economics student outcomes. Journal of Education for Business 97:1, pages 43-53.
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Scott R. Swanson, J. Charlene Davis, Mario Gonzalez-Fuentes & Kim R. Robertson. (2021) IN THESE UNPRECEDENTED TIMES: A CRITICAL INCIDENTS TECHNIQUE EXAMINATION OF STUDENT PERCEPTIONS’ OF SATISFYING AND DISSATISFYING LEARNING EXPERIENCES. Marketing Education Review 31:3, pages 209-225.
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Catherine Sutton-Brady. (2021) ZOOMING THROUGH A PANDEMIC: A COVID-19 APPROACH TO TEACHING. Marketing Education Review 31:3, pages 256-261.
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Sarah C. Grace, J. Manuel Mejia, Molly Inhofe Rapert & Anastasia Thyroff. (2021) EMOTIONAL AWARENESS IN TIME OF DISRUPTION: THE IMPACT OF TOLERANCE FOR AMBIGUITY, WORRY, PERCEIVED STRESS, HELPFUL COMMUNICATION, AND PAST EXPERIENCE ON STUDENT SATISFACTION. Marketing Education Review 31:3, pages 226-240.
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Anne Fortin, Chantal Viger, Manon Deslandes, Antonello Callimaci & Pierre Desforges. (2019) Accounting students’ choice of blended learning format and its impact on performance and satisfaction. Accounting Education 28:4, pages 353-383.
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Cecelia Monto. (2018) Increasing Access with Intensive Hybridized Course Formats in a Community College Setting. Community College Journal of Research and Practice 42:10, pages 650-659.
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Matthew Lancellotti, Sunil Thomas & Chiranjeev Kohli. (2016) Online video modules for improvement in student learning. Journal of Education for Business 91:1, pages 19-22.
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John Daniel Morgan. (2015) Online Versus Face-to-Face Accounting Education: A Comparison of CPA Exam Outcomes Across Matched Institutions. Journal of Education for Business 90:8, pages 420-426.
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Yu-Chun Kuo, Brian R. Belland, Kerstin E. E. Schroder & Andrew E. Walker. (2014) K-12 teachers’ perceptions of and their satisfaction with interaction type in blended learning environments. Distance Education 35:3, pages 360-381.
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E. Holly Buttner & Aprille Noe Black. (2014) Assessment of the Effectiveness of an Online Learning System in Improving Student Test Performance. Journal of Education for Business 89:5, pages 248-256.
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K.Douglas Hoffman & SeungHwan Lee. (2014) A CIT Investigation of Disruptive Student Behaviors: The Students' Perspective. Marketing Education Review 24:2, pages 115-126.
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Patricia Feubli, Douglas MacKevett & Jürg Schwarz. (2023) Hybrid teaching and learning: A conjoint analysis of student preferences in online and onsite scenarios. Journal of Computer Assisted Learning.
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Narasimha S. Paravastu & Sam Ramanujan. (2023) A Study on the Pre- and Post-Pandemic Media of Instruction and Learning Effectiveness in Information Systems Courses. International Journal of Information Systems and Social Change 15:1, pages 1-18.
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Gigih Ariastuti Purwandari, Eka Dyah Puspita Sari & Indah Puspitasari. (2022) Students' Perception on the Implementation of English Hybrid Classes in Islamic University and National University in Indonesia. INSANIA : Jurnal Pemikiran Alternatif Kependidikan 27:2, pages 160-171.
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Gustavo Barrera-Verdugo, Gianni Romaní, Jaime Luis Cadena-Echeverría, Gisela I. Carrero-Morales & Gerardo Padín-Zamot. (2022) COVID-19 and entrepreneurship courses in Latin American universities: an analysis of satisfaction comparing students' and lecturers' perspectives. Higher Education, Skills and Work-Based Learning 12:6, pages 1005-1024.
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Florence Martin & Doris U. Bolliger. (2022) Developing an online learner satisfaction framework in higher education through a systematic review of research. International Journal of Educational Technology in Higher Education 19:1.
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Snigdha Choudhury. (2022) Exigency-driven Academic Motivation of Learners: A Comparative Analysis During COVID and pre-COVID Scenario. IIM Kozhikode Society & Management Review, pages 227797522210903.
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Donald R. Bacon & Kim A. Stewart. (2021) What Works Best: A Systematic Review of Actual Learning in Marketing and Management Education Research. Journal of Marketing Education 44:1, pages 6-24.
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Sonal Daulatkar & Apurva Deore. (2022) Post Covid-19 Sentiment Analysis of Success of Online Learning: A Case Study of India. Post Covid-19 Sentiment Analysis of Success of Online Learning: A Case Study of India.
Saad Arslan Iqbal, Murtaza Ashiq, Shafiq Ur Rehman, Shaista Rashid & Namra Tayyab. (2022) Students’ Perceptions and Experiences of Online Education in Pakistani Universities and Higher Education Institutes during COVID-19. Education Sciences 12:3, pages 166.
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Jinhee Choo, Nesrin Bakir, Norma I. Scagnoli, Boreum Ju & Xiaoping Tong. (2019) Using the Community of Inquiry Framework to Understand Students’ Learning Experience in Online Undergraduate Business Courses. TechTrends 64:1, pages 172-181.
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Joonmo Cho & Wonyoung Baek. (2019) Identifying Factors Affecting the Quality of Teaching in Basic Science Education: Physics, Biological Sciences, Mathematics, and Chemistry. Sustainability 11:14, pages 3958.
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Melissa Roberts Becker, Karen McCaleb & Credence Baker. 2018. Student Engagement and Participation. Student Engagement and Participation 1547 1567 .
Carole B. Sox, Sheryl F. Kline, Tena B. Crews, Sandra K. Strick & Jeffrey M. Campbell. (2015) Virtual and Hybrid Meetings: A Mixed Research Synthesis of 2002-2012 Research. Journal of Hospitality & Tourism Research 41:8, pages 945-984.
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Hunter Keeney, Kaye Shelton, Diane Mason & J. Kenneth Young. 2017. Handbook of Research on Building, Growing, and Sustaining Quality E-Learning Programs. Handbook of Research on Building, Growing, and Sustaining Quality E-Learning Programs 128 150 .
Y. Wu. (2016) Factors impacting students' online learning experience in a learner-centred course. Journal of Computer Assisted Learning 32:5, pages 416-429.
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Melissa Roberts Becker, Karen McCaleb & Credence Baker. 2015. Handbook of Research on Innovative Technology Integration in Higher Education. Handbook of Research on Innovative Technology Integration in Higher Education 74 92 .
Mark R. Young. (2014) Integrating Quality Matters Into Hybrid Course Design. Journal of Marketing Education 36:3, pages 233-243.
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June Lu, Jun Yang & Chun-Sheng Yu. (2013) Is social capital effective for online learning?. Information & Management 50:7, pages 507-522.
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