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Marketing Education Review Volume 23, 2013 - Issue 1
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Original Article

Using Web-Based Peer Benchmarking to Manage the Client-Based Project

David Raska Haile/US Bank College of Business, Northern Kentucky University, Highland Heights, KY
,
Eileen Weisenbach Keller Haile/US Bank College of Business, Northern Kentucky University, Highland Heights, KY
&
Doris Shaw Haile/US Bank College of Business, Northern Kentucky University, Highland Heights, KY
Pages 23-30 | Published online: 08 Dec 2014

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Read on this site (3)

David Raska & Eileen Weisenbach Keller. (2021) TURNING MARKETING CLASSROOMS AND A STUDENT ORGANIZATION INTO AN ENGINE OF ECONOMIC EMPOWERMENT. Marketing Education Review 31:2, pages 175-182.
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Lynn E. Metcalf, Stern Neill, Lisa R. Simon, Sharon Dobson & Brennan Davis. (2016) The Impact of Peer Mentoring on Marketing Content Mastery. Marketing Education Review 26:3, pages 126-142.
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Denise J. Luethge, David Raska, Bertie M. Greer & Christina O'Connor. (2016) Crossing the Atlantic: Integrating cross-cultural experiences into undergraduate business courses using virtual communities technology. Journal of Education for Business 91:4, pages 219-226.
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Articles from other publishers (3)

Bertie Marie Greer, Denise J Luethge & Gil Robinson. 2017. Discrimination and Diversity. Discrimination and Diversity 822 843 .
Bertie Marie Greer, Denise J Luethge & Gil Robinson. 2016. Developing Workforce Diversity Programs, Curriculum, and Degrees in Higher Education. Developing Workforce Diversity Programs, Curriculum, and Degrees in Higher Education 258 279 .
David Raska. (2014) Excited, Proud, and Accomplished. Journal of Marketing Education 36:3, pages 258-271.
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