Marketing Education Review, Volume 23, Issue 1 (2013)

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Marketing Education Review, Volume 23, Issue 1 (2013)

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Original Article

From the Editor
Brian A. Vander Schee
Pages: 7-8
Published online: 08 Dec 2014
CitationforFrom the Editor | PDF (430 KB)
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From the Guest Editor
J. Charlene Davis
Pages: 9-10
Published online: 08 Dec 2014
CitationforFrom the Guest Editor | PDF (427.3 KB)
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A Picture is Worth a 1,000 Words: Using Collage to Explore Students Beliefs and Feelings about Marketing
Scott R. Swanson & Karla A. Wald
Pages: 11-16
Published online: 08 Dec 2014
AbstractforA Picture is Worth a 1,000 Words: Using Collage to Explore Students Beliefs and Feelings about Marketing | References | PDF (987 KB)
  • 93 Views
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Flipping & Clicking Your Way to Higher-Order Learning
Michael S. Garver & Brian A. Roberts
Pages: 17-22
Published online: 08 Dec 2014
AbstractforFlipping & Clicking Your Way to Higher-Order Learning | References | PDF (471.4 KB)
  • 171 Views
  • 18 CrossRef citations
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Using Web-Based Peer Benchmarking to Manage the Client-Based Project
David Raska, Eileen Weisenbach Keller & Doris Shaw
Pages: 23-30
Published online: 08 Dec 2014
AbstractforUsing Web-Based Peer Benchmarking to Manage the Client-Based Project | References | PDF (482.4 KB)
  • 24 Views
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Asking the Right Questions: Using Student-Written Exams as an Innovative Approach to Learning and Evaluation
Hope Corrigan & Georgiana Craciun
Pages: 31-36
Published online: 08 Dec 2014
AbstractforAsking the Right Questions: Using Student-Written Exams as an Innovative Approach to Learning and Evaluation | References | PDF (496.6 KB)
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Using Sales Management Students to Manage Professional Selling Students in an Innovative Active Learning Project
Joyce A. Young & Jon M. Hawes
Pages: 37-42
Published online: 08 Dec 2014
AbstractforUsing Sales Management Students to Manage Professional Selling Students in an Innovative Active Learning Project | References | PDF (478.3 KB)
  • 48 Views
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What Do College Students, Young Families, and Empty Nesters Want in a Car? A Market Segmentation and Marketing Mix Project for Introduction to Marketing Students
Dennis Bristow, Rajesh Gulati & Kenneth C. Schneider
Pages: 43-48
Published online: 08 Dec 2014
AbstractforWhat Do College Students, Young Families, and Empty Nesters Want in a Car? A Market Segmentation and Marketing Mix Project for Introduction to Marketing Students | References | PDF (465.3 KB)
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Using Interactive Whiteboards in Teaching Retail Mathematics
Marla Greene & Nicole Kirpalani
Pages: 49-54
Published online: 08 Dec 2014
AbstractforUsing Interactive Whiteboards in Teaching Retail Mathematics | References | PDF (545 KB)
  • 72 Views
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Improving Student Group Marketing Presentations: A Modified Pecha Kucha Approach
Jason Oliver & Christine Kowalczyk
Pages: 55-58
Published online: 08 Dec 2014
AbstractforImproving Student Group Marketing Presentations: A Modified Pecha Kucha Approach | References | PDF (463.2 KB)
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Use of Pecha Kucha in Marketing Students' Presentations
Michael A. Levin & Lori T. Peterson
Pages: 59-64
Published online: 08 Dec 2014
AbstractforUse of Pecha Kucha in Marketing Students' Presentations | References | PDF (466.1 KB)
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Using Live Cases for Teaching, Industry Collaboration, and Research
Mikko Laukkanen, Pekka Mattila, Jari Salo & Henrikki Tikkanen
Pages: 65-72
Published online: 08 Dec 2014
AbstractforUsing Live Cases for Teaching, Industry Collaboration, and Research | References | PDF (575.4 KB)
  • 77 Views
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E-Tailing on Zazzle.com
Christy Ashley
Pages: 73-80
Published online: 08 Dec 2014
AbstractforE-Tailing on Zazzle.com | References | PDF (1,020 KB)
  • 49 Views
  • 3 CrossRef citations
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Building "Brand Me": Creating a Personal Brand Statement
Angela D'Auria Stanton & Wilbur W. Stanton
Pages: 81-86
Published online: 08 Dec 2014
AbstractforBuilding "Brand Me": Creating a Personal Brand Statement | References | PDF (477.6 KB)
  • 1147 Views
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The Klout Challenge: Preparing your Students for Social Media Marketing
Todd J. Bacile
Pages: 87-92
Published online: 08 Dec 2014
AbstractforThe Klout Challenge: Preparing your Students for Social Media Marketing | References | PDF (476.3 KB)
  • 214 Views
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