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Marketing Education Review Volume 23, 2013 - Issue 2
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Original Article

Building the Technology Toolkit of Marketing Students: The Emerging Technologies in Marketing Initiative

Fred L. Miller Bauernfeind College of Business, Murray State University, Murray, KY
,
W. Glynn Mangold Bauernfeind College of Business, Murray State University, Murray, KY
,
Joy Roach Bauernfeind College of Business, Murray State University, Murray, KY
&
Terry Holmes Bauernfeind College of Business, Murray State University, Murray, KY
Pages 121-136 | Published online: 08 Dec 2014

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Theresa B. Clarke, Jamie Murphy, Lyle R. Wetsch & Harold Boeck. (2018) TEACHING SEARCH ENGINE MARKETING THROUGH THE GOOGLE AD GRANTS PROGRAM. Marketing Education Review 28:2, pages 136-147.
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Gema Vinuales & Judy Harris. (2017) An Experiential Social Media Project: Comparing Client-Sponsored and Non-Client-Sponsored Alternatives. Marketing Education Review 27:3, pages 161-171.
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Kendra Fowler & Eileen Bridges. (2017) Business News as a Source of Information Literacy in Marketing. Marketing Education Review 27:2, pages 97-103.
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Christine Ye, Yuna Kim & Yoon-Na Cho. (2023) Digital Marketing and Analytics Education: A Systematic Review. Journal of Marketing Education, pages 027347532311664.
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Gautam Srivastava & Surajit Bag. (2022) Antecedents of Buying Behavior Patterns of E-Consumers. Journal of Electronic Commerce in Organizations 20:2, pages 1-23.
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Dilani S. P. Gedera & Roy Larke. 2021. Video Pedagogy. Video Pedagogy 43 62 .
Karen E. Mishra & Aneil K. Mishra. (2020) Innovations in Teaching Advertising: Teaching Digital on a Shoestring Budget. Journal of Advertising Education 24:1, pages 8-20.
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David Horowitz. (2017) Teaching video editing and motion graphics with Photoshop. Innovative Marketing 13:3, pages 17-24.
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Karen E. Mishra, Kelly Wilder & Aneil K. Mishra. (2017) Digital literacy in the marketing curriculum. Industry and Higher Education 31:3, pages 204-211.
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Frank Alpert. (2016) Revitalizing the Live Lecture Class With Instructor-Created Videos. SAGE Open 6:4, pages 215824401668068.
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Caroline Lego Muñoz & Natalie T. Wood. (2015) Update Status. Journal of Marketing Education 37:2, pages 88-103.
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