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Marketing Education Review Volume 23, 2013 - Issue 3
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Original Article

Teaching Students How to Integrate and Assess Social Networking Tools in Marketing Communications

Regina Pefanis Schlee School of Business and Economics, Seattle Pacific University, Seattle, WA
&
Katrin R. Harich Mihaylo College of Business and Economics, California State University, Fullerton, Fullerton, CA
Pages 209-224 | Published online: 08 Dec 2014

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Read on this site (5)

Sarah Alhouti. (2022) TEACHING SOCIAL MEDIA AS AN INTERDISCIPLINARY EXPERIENTIAL PROGRAM. Marketing Education Review 32:2, pages 143-149.
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Mark Peterson. (2018) EXPERIENTIAL LEARNING IN THE AGE OF WEB 2.0: THE RAP VIDEO PROJECT. Marketing Education Review 28:2, pages 109-114.
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Sarah Fischbach & Jennifer Zarzosa. (2018) Big data on a smaller scale: A social media analytics assignment. Journal of Education for Business 93:3, pages 142-148.
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Gema Vinuales & Judy Harris. (2017) An Experiential Social Media Project: Comparing Client-Sponsored and Non-Client-Sponsored Alternatives. Marketing Education Review 27:3, pages 161-171.
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Jodie L. Ferguson, Suzanne C. Makarem & Rebecca E. Jones. (2016) Using a class blog for student experiential learning reflection in business courses. Journal of Education for Business 91:1, pages 1-10.
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Articles from other publishers (10)

Janna M. Parker, Kevin W. James, Britton R. Leggett & Marwan Al-Shammari. (2023) The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry. Journal of Marketing Education.
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Christine Ye, Yuna Kim & Yoon-Na Cho. (2023) Digital Marketing and Analytics Education: A Systematic Review. Journal of Marketing Education, pages 027347532311664.
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Kenneth C. C. Yang & Yowei Kang. 2022. Research Anthology on Big Data Analytics, Architectures, and Applications. Research Anthology on Big Data Analytics, Architectures, and Applications 1958 1973 .
Caoimhe Doran & Heidi Lee Schnackenberg. 2022. Research Anthology on Physical and Intellectual Disabilities in an Inclusive Society. Research Anthology on Physical and Intellectual Disabilities in an Inclusive Society 949 970 .
Mihaela Constantinescu, Andreea Orindaru, Andreea Pachitanu, Laura Rosca, Stefan-Claudiu Caescu & Mihai Cristian Orzan. (2019) Attitude Evaluation on Using the Neuromarketing Approach in Social Media: Matching Company’s Purposes and Consumer’s Benefits for Sustainable Business Growth. Sustainability 11:24, pages 7094.
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Caoimhe Doran & Heidi Lee Schnackenberg. 2019. Preparing the Higher Education Space for Gen Z. Preparing the Higher Education Space for Gen Z 64 94 .
Kenneth C. C. Yang & Yowei Kang. (2018) Big Data Analytics in Undergraduate Advertising Curricula. International Journal of Technology and Educational Marketing 8:1, pages 34-47.
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Peter Kaufman, Chiharu Ishida Lambert, Leigh Anne Donovan & Kristina Kaufman. 2017. Creating Marketing Magic and Innovative Future Marketing Trends. Creating Marketing Magic and Innovative Future Marketing Trends 1265 1273 .
Anjali S. Bal, Dhruv Grewal, Adam Mills & Gary Ottley. (2015) Engaging Students With Social Media. Journal of Marketing Education 37:3, pages 190-203.
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Caroline Lego Muñoz & Natalie T. Wood. (2015) Update Status. Journal of Marketing Education 37:2, pages 88-103.
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