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Volume 23, Issue 3

Marketing Education Review

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Cover image for Marketing Education Review, Volume 23, Issue 3, 2013

Marketing Education Review, Volume 23, Issue 3 (2013)

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Marketing Education Review, Volume 23, Issue 3 (2013)

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Vol 34, 2024 Vol 33, 2023 Vol 32, 2022 Vol 31, 2021 Vol 30, 2020 Vol 29, 2019 Vol 28, 2018 Vol 27, 2017 Vol 26, 2016 Vol 25, 2015 Vol 24, 2014 Volume 23, 2013 Vol 22, 2012 Vol 21, 2011 Vol 20, 2010 Vol 19, 2009 Vol 18, 2008 Vol 17, 2007 Vol 16, 2006 Vol 15, 2005 Vol 14, 2004 Vol 13, 2003 Vol 12, 2002 Vol 11, 2001 Vol 10, 2000 Vol 9, 1999 Vol 8, 1998 Vol 7, 1997 Vol 6, 1996 Vol 5, 1995 Vol 4, 1994 Vol 3, 1993 Vol 2, 1992 Vol 1, 1990-1991

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Original Article

From the Editor

Brian A. Vander Schee

Pages: 207-208

Published online: 08 Dec 2014

CitationforFrom the Editor | PDF (423.2 KB)

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Teaching Students How to Integrate and Assess Social Networking Tools in Marketing Communications

Regina Pefanis Schlee & Katrin R. Harich

Pages: 209-224

Published online: 08 Dec 2014

AbstractforTeaching Students How to Integrate and Assess Social Networking Tools in Marketing Communications | References | PDF (868.6 KB)

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Community-Sourcing a New Marketing Course: Collaboration in Social Media

Pages: 225-240

Published online: 08 Dec 2014

AbstractforCommunity-Sourcing a New Marketing Course: Collaboration in Social Media | References | PDF (149.9 KB)

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CRM Systems with Social Networking Capabilities: The Value of Incorporating a CRM 2.0 System in Sales/Marketing Education

Xin Wang, Riley Dugan & Jane Sojka

Pages: 241-250

Published online: 08 Dec 2014

AbstractforCRM Systems with Social Networking Capabilities: The Value of Incorporating a CRM 2.0 System in Sales/Marketing Education | References | PDF (368.5 KB)

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Enhancing Classroom Effectiveness Through Social Networking Tools

Raghu Kurthakoti, Robert E. Boostrom, John H. Summey & David A. Campbell

Pages: 251-264

Published online: 08 Dec 2014

AbstractforEnhancing Classroom Effectiveness Through Social Networking Tools | References | PDF (378.9 KB)

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Teaching Moments: Opening the Pipeline to Teaching Innovations

John F. Tanner & D. Joel Whalen

Pages: 265-274

Published online: 08 Dec 2014

AbstractforTeaching Moments: Opening the Pipeline to Teaching Innovations | PDF (109.2 KB)

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Value-Chain Dynamics of the West Point Foundry, 1817-1911: A Historical Case Analysis in Marketing

Pages: 275-280

Published online: 08 Dec 2014

AbstractforValue-Chain Dynamics of the West Point Foundry, 1817-1911: A Historical Case Analysis in Marketing | References | PDF (573 KB)

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New Opportunities for a Professional Services Firm: Building a Brand and Developing a Marketing Strategy

Rachel K. Smith

Pages: 281-286

Published online: 08 Dec 2014

AbstractforNew Opportunities for a Professional Services Firm: Building a Brand and Developing a Marketing Strategy | References | PDF (83.5 KB)

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A Retail Center Facing Change: Using Data to Determine Marketing Strategy

Kristen L. Walker, Mary T. Curren & Tina Kiesler

Pages: 287-296

Published online: 08 Dec 2014

AbstractforA Retail Center Facing Change: Using Data to Determine Marketing Strategy | References | PDF (2.1 MB)

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Index to Volume 23 of Marketing Education Review

Pages: 297-298

Published online: 08 Dec 2014

CitationforIndex to Volume 23 of Marketing Education Review | PDF (53.3 KB)

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Manuscript Preparation and Submission Guidelines

Pages: 299-300

Published online: 08 Dec 2014

CitationforManuscript Preparation and Submission Guidelines | PDF (57.7 KB)

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